Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing.
The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Last week the Vertical Nerve search marketing team attended the State of Search conference 2013. The day was chockfull of interesting presentations from industry experts and below we have compiled a list of some of our favorite subjects. Recycling – New Green SEM Tactics Out with the old and in with the new is the mantra for any product-driven company. The inherent belief many consumers have is that new means better and are more willing than ever to throw out items...→ Read More
Online holiday shopping has steadily grown to be the channel of choice for busy consumers that aren’t willing to fight the crowds and waste time in lines to find the perfect gifts. In a recent Google research study it was reported that 89% of consumers plan to use the internet for holiday shopping, and that 78% of Display and search marketing ads as well as email offers will influence purchasing decisions. As consumers browse online, it’s up to retailers to...→ Read More
As attention spans on the internet seem to get shorter and shorter, your websites have to keep getting faster to keep your user engaged. The question a lot of developers and website owners are asking is: how? A new report within Google Analytics may be able to help with this common conundrum: Within the report, you'll see your pages that have speed test data available sorted by most pageviews. The best part happens when you click on the links in the "Page Speed...→ Read More
A dynamic retargeting campaign is a display advertising campaign that focuses the prospective audience on those who have already been to your site. These individuals represent a viable target group themselves as they have already expressed an interest in both your product as well as your business specifically. What if you could target even better to only focus on consumers who add a product to your shopping cart without checking out? What if you could get even more specific and focus...→ Read More
Analytics Tip: Get Dashboards, Segments and Reports from the Pros If you've dabbled with segments, custom reports and dashboards but feel like you're just scratching the surface or perhaps you need key questions answered but not sure how to approach them, the Google Analytics Solutions Gallery may be a good place for you to check out. The Solutions Gallery gives you access to download assets created by industry experts like Avinash Kaushik, Justin Cutroni and other members of...→ Read More
As the holiday season approaches, online retailers are busy preparing their marketing strategies to knock 2012 sales numbers out of the park. Today Google announced an important update to Google Shopping for Product Listing Ads (PLAs) with Shopping Campaigns. Shopping Campaigns will integrate directly with AdWords, making bid management, reporting and account optimization more efficient for advertisers. Some high-level benefits mentioned in Google’s announcement...→ Read More
One of Google's current inititives is to make it easier for users to learn the interface and how to use their reporting options. To do this, they launched a new section of their analytics site called Analytics Academy. Enrollment is open anytime you're ready to take the course. Over the course of two weeks, you'll view various lessons from industry experts and test your knowledge as you go. To enroll, simply go to this page and sign up. If you're looking for more advanced...→ Read More