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IBM Digital Analytics (Coremetrics) – The Best Retail Analytics Platform Today


Retail companies get to shop around for an analytics platform, due to a wealth of choices available!  Coremetrics, now called IBM Digital Analytics (I still don’t understand why IBM would try to rename such a strongly branded tool…is there any wonder why practitioners have resisted the name change for nearly 5 years now??), was originally designed for the retail space. So, its very framework was architected in such a way as to fit retail analytics needs. From its...
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Testing Google Target Outranking Share


If you have been following our blog, you know that in my last post  I tackled the what, how and why of Google’s new feature, Target Outranking Share. Now it’s time to see the strategy in action. The Test We were motivated to try this strategy for a particular advertising client in the event management software industry who faced a competitor with strong brand recognition. In order for their PPC efforts to be successful, outranking this competitor could result in...
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New Google Bidding Strategy: Target Outranking Share


In November 2014, Google unveiled a new bidding strategy called Target Outranking Share. The name pretty much says it all: the goal of this strategy is to adjust bids to outrank a particular competitor’s domain in the ad auction. We had the opportunity to try this strategy shortly after its initial release, and we managed to get some solid data results. Set up the Target Outranking Share Strategy with this form.   But first, here’s a little background on the...
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Google Analytics Can Be Hard


Google Analytics is a great solution for businesses that want to monitor, track and analyze their website traffic. Small-to-medium and large businesses alike rely on Google Analytics for measurement planning.  From tracking the way people access your site - tablet, mobile or desktop - to understanding where users are coming from, measuring your website can help you develop and tweak your marketing strategy to effectively reach potential customers. Want to learn more? Watch this...
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Tag Manager Training: Is It Right For You?


Three years ago, Google released Tag Manager , and it has quickly become one of the most helpful tools an analyst can use. But it can be complicated for those who haven’t yet been initiated.  That’s where we come in… we are hosting a live Tag Manager training on January 28th for analysts looking to improve their knowledge of Google Tag Manager.  Want to attend? Register at training.verticalnerve.com (and use code SECRETSAUCE for a sweet discount!)....
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Google AdWords Editor 11 Release Review


Last week Google announced a significant update to its offline editing tool for AdWords campaigns. The new and improved AdWords Editor 11 is now available for download and offers a few changes that should help make everyone’s lives easier when making bulk changes to their AdWords campaigns going forward. What’s New?   Design : You don’t have to be a design expert to notice right off the bat that AdWords Editor 11 has a sleek, new design and...
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Are Google Engagement Ads Right For Your Brand?


Google engagement ads have started to really take off.  This new ad format combines traditional display ads with rich media to create a highly engaging ad unit. In the first post   in this 2-part blog series, we gave you the run-down on what types of ad formats are available. Now, it's time to assess the full Pro-Con debate to decide if Google Engagement Ads are right for your brand.  Standard Lightbox Google Engagement Ad Benefits These...
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March 2, 2015
Retail companies get to shop around for an analytics platform, due to a wealth of choices...

February 26, 2015
If you have been following our blog, you know that in my last post  I tackled the what,...
January 5, 2015
  A. H. BELO  (NYSE: ACH) today announced a strategic investment in ...

September 8, 2014
Dallas, TX, August 29, 2014, Dallas-based Vertical Nerve, a nationally recognized digital...
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