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Holiday Trends in Digital Marketing


The holiday season is upon us and the opportunity increase your holiday sales is dwindling. Your digital advertising campaigns need to be optimized for the right buyer to find your product when they're ready to purchase. Check this out for some great data and tips to optimize your digital campaigns.
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Capture Consumers on the Move with Enhanced Mobile Display Advertising


Advertisers today have it pretty easy. Well maybe not easy when it comes to standing out in the crowded ad space but from a tracking perspective, advertisers are armed with more tools than ever before and mobile advertising continues to lead the pack of advertising methods.    Recently Google announced that it would be releasing a myriad of mobile display ad formats as well as tools in order to help advertisers paint a better picture across mobile devices. With more and more...
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New *BETA* Google Tag Manager User Interface Announced Today!


Google announces first major overhaul of GTM interface A few minutes ago, Google announced on their Analytics blog a major overhaul and update to the user interface and functionality for Google Tag Manager. The new interface will be available in a beta mode for a few months before becoming the default interface early in 2015. For now, all existing accounts and containers will be accessed using the familiar UI, but new accounts can be created in the new interface by using...
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Vertical Nerve Trains the Newest Group of Analytics & Tag Manager Ninjas


Last week Vertical Nerve hosted its first public 2 Day Google Analytics and Tag Manager training event. Industry leaders from top Dallas/Fort Worth companies arrived bright and early and ready to learn and learn they did! As Vertical Nerve approached the idea of hosting a public training we had 2 thoughts in mind:  How do we make sure that at the end of the day no matter the skill set of the attendee, that everyone learns something new? How can we compress all of the...
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Analytics Update: Time to Use the New Google Tag Manager History Listener


A Use Case One of our clients recently came to us with a new mobile website design and required a Google Tag Manager, Universal Analytics and Enhanced Ecommerce implementation prior to launch. Excited to take on this project, I rolled up my sleeves and immediately got started with what I thought was going to be the basics: a standard pageview tag. As I went about my normal implementation method however, I realized this site utilized a new and upcoming feature that loads...
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Analytics Update: Time to Use the New Google Tag Manager History Listener


A Use Case One of our clients recently came to us with a new mobile website design and required a Google Tag Manager, Universal Analytics and Enhanced Ecommerce implementation prior to launch. Excited to take on this project, I rolled up my sleeves and immediately got started with what I thought was going to be the basics: a standard pageview tag. As I went about my normal implementation method however, I realized this site utilized a new and upcoming feature that loads pages using...
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Analytics Update: Enhanced Ecommerce Product Impressions


Something to Consider Google Analytics released its new Enhanced Ecommerce plug-in from beta a few months ago and in that time Vertical Nerve has been quickly ramping up on its functionality, breadth of features and implementation requirements. As consultants, we of course feel it best to develop our own recommendations and best practices. One such recommendation arose quite quickly as we thought through the implementation and impact of the new product impression tag. Consider...
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October 30, 2014
The holiday season is upon us and the opportunity increase your holiday sales is dwindling. Your...

October 17, 2014
Advertisers today have it pretty easy. Well maybe not easy when it comes to standing out in the...
September 8, 2014
Dallas, TX, August 29, 2014, Dallas-based Vertical Nerve, a nationally recognized digital...

August 29, 2014
Dallas, TX, August 29, 2014, Dallas-based Vertical Nerve, a nationally recognized digital...
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