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Webinar ResourcesLearn why companies need to utilize Product Listing Ads and the importance of product specific PLAs.


Retailers Rejoice: Google Product Listing Ads On YouTube Soon


  Just last week, Google announced a new YouTube advertising offering: TrueView for shopping. Translation: Google product listing ads can now be seen on YouTube Cards ( another relatively new feature launched March 2015). YouTube cards are clips of images and text that play overlaid on a video and within a corner of the screen.   How They Work Just like a YouTube card, these clips with images and text display the content of a Google product listing ad. Retailers...
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The Case for CRO


  What is CRO? Conversion Rate Optimization (CRO) is testing your website content to optimize it so more traffic turns into leads and sales. Qualaroo puts it this way: CRO is the method of using analytics and user feedback to improve the performance on your website. CRO can be used to improve any metric on your website that’s important to your business - often called key performance indicators (KPIs) that you want to improve. Testing is critical to the success of...
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Dos and Don’ts: #Hashtag Style


Hashtags are one of the coolest social media elements on trend right now. What makes them special? Hashtags have the ability to transcend the boundaries of social media platforms and create a world of digital sharing. When  Jimmy Fallon and Justin Timberlake use hashtags in real life, it's hilarious and ridiculous. #showmethecookie  #quackquack #nomnomnom But using hashtags where they're intended will boost your content and get it in front of the most relevant...
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Battle of the Build: Website Redesign vs CRO


Your website. When was the last time it was updated? Website redesign completely overhauls your website while conversion rate optimization, or CRO, constantly improves website performance by testing different elements to let the visitors decide what the website should include. Before you choose one, let both options battle it out. After consideration, you decide the winner for your brand. But first, what’s the importance of a website? When someone needs a product or service...
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Get Social: Advertising Strategies For Success


Getting social is a bright idea! Why? Aside from everyone else doing it, that’s where your audience is! Reach them where they are. Businesses are always looking for new ways to build awareness and drive revenue. Likewise, social media channels have advertising as their main revenue stream. This creates a stellar working relationship, each party working to accomplish their goals and simultaneously helping each other.   As advertising capabilities expand, we welcome new...
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6 Steps For Choosing Keywords


Keywords are the core of digital advertising. What gives them clout is the power they have. The word or phrase a user searches and an advertiser bids on to get ads to pop up is known as a keyword. As a user, if I'm searching on Google for a rooftop restaurant, I would type "rooftop restaurant" into the search box. As an owner of a swanky sushi spot who wants to advertise the impressive rooftop patio, I would select "rooftop restaurant" as a phrase to add to my keyword list. This will...
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Power in the Palm of Your Hand: Mobile Marketer Series


The day of traditional marketing practices has come and gone. Marketing has to answer to the needs to an always-connected audience who access the world from the palms of their hands. In this new digital landscape, mobile marketing has taken a step forward. Brands can’t merely tell a story to grab the audience’s attention - the audience wants to be a part of the message. Mobile apps have grown in popularity for marketers worldwide because of that ability to engage their...
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May 29, 2015
  Just last week, Google announced a new YouTube advertising offering: TrueView...

May 25, 2015
  What is CRO? Conversion Rate Optimization (CRO) is testing your website...
March 26, 2015
Dallas-based Vertical Nerve, a nationally recognized digital analytics, search marketing and...

January 5, 2015
  A. H. BELO  (NYSE: ACH) today announced a strategic investment in ...
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