The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Every good marketer knows that making decisions based on reliable and accurate data (and not on guesses or hunches) is the only way to achieve the highest ROI and a very happy boss. Google Analytics is the most widely used analytics platform, but when it comes to using Google Analytics & Tag Manager, at first glance, it may look a lot easier than it actually is. If your business depends on the data that Google products provide, and you’re looking to increase your analytics and...→ Read More
What is it? Paid search marketing is a great way to connect people looking for information with exactly what they are looking for. If someone is interested in reading about or finding a product, service, event, place or interesting topic, they are most likely to search for it online. A lot of businesses engage in paid search marketing as a tool to reach their audiences in the digital universe. How does it work? The typical flow of a paid search ad starts with an advertiser selecting...→ Read More
You’ve heard the phrase ‘out of sight, out of mind’ before, right? Remarketing is a strategy to turn that inside out, a way to continually captivate consumers after they leave your website! Using the Google Display Network , your ads can follow users around the internet after they visit your site while they are active on other websites or applications. By advertising to the users who have already shown an interest, your brand stays visible to them, top of their mind......→ Read More
The word is out! In a recent announcement , Google shared with the world its upcoming updates to their famous search algorithm. Beginning April 21st, mobile-friendliness becomes a ranking signal. Translation: if you don’t have a mobile friendly website by April 21, you will begin to lose ranking on mobile search results. The decrease in mobile ranking can translate to a decrease in mobile traffic to your website, which would then decrease overall traffic. Yeah, we...→ Read More
Every client comes to Vertical Nerve with a different story. For Sonus, a leading communications provider, the journey to Vertical Nerve meant hitting reset with their digital advertising and starting from scratch to engage their consumers. Sonus had recently ended a contract with their previous agency partner, and that agency kept the data from all their accounts. A huge no-no in our book! Vertical Nerds To The Rescue The VN web development team and SEM specialists...→ Read More
In the world of e-commerce, mobile is one of the hottest topics of discussion. The increasing growth of consumers shopping online is unquestionable, so what has minds in question? Just how are mobile consumers filling up their carts and making the purchases? Are mobile sites or mobile applications receiving more traffic? Mobile Sites Vs. Apps An article by BizReport reports a recent study on mobile shoppers and found that 63% of consumers prefer mobile sites over...→ Read More
Retail companies get to shop around for an analytics platform, due to a wealth of choices available! Coremetrics, now called IBM Digital Analytics (I still don’t understand why IBM would try to rename such a strongly branded tool…is there any wonder why practitioners have resisted the name change for nearly 5 years now??), was originally designed for the retail space. So, its very framework was architected in such a way as to fit retail analytics needs. From its...→ Read More