The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Analytics Update: GA Marketing Attribution A Part of Your Daily Routine As a Digital Analyst, one of my favorite areas to review for my clients is their marketing attribution reporting. These reports provide insight into how people are coming to a site, down to the granular level of which specific campaign link they clicked to get there. This attribution does not happen magically though, and requires that the marketer ensure their campaign links include Google Analytics marketing...→ Read More
Free Conversion Funnel Tracking Tool Paditrack A few weeks ago I wanted to set up a conversion funnel that required each step to be based on multiple versions of a page. In Google Analytics, this is very difficult to do because you can only view your funnels via one version of a page at a time. For example, in Google Analytics you can set up a funnel where the following conditions apply: Step 1: Page is www.mysite.com/stepone Step 2: Page is www.mysite.com/steptwo Step 3:...→ Read More
Universal Analytics Officially Out Of Beta What It Means For You If you haven’t already moved to Google’s new Universal Analytics, you’ve probably at least been hearing about it for about a year now. It has been in beta for quite some time, but Google recently announced that it has been released from beta and is now 100% ready to go. Hooray! What does this mean for you? Don’t panic – Google won’t require that you migrate to Universal...→ Read More
Google just released a blog stating that HTTPS data is now visible within webmaster tools. The most important nugget that I gleaned from the post was: "We’ve seen that nearly 10% of all URLs already use a secure connection to transfer data via HTTPS, and we hope to see more webmasters move their websites from HTTP to HTTPS in the future” This news is coming on the heels of a Q&A session that occurred during the Keynote at SMX West 2014 where Danny Sullivan was...→ Read More
Analytics Tip: Migrating Custom Variables to Custom Dimensions Roadmap to Universal Transition As many of you are aware, Google has started prepping everyone for the migration from the current Asynchronous tracking code to Universal Analytics. With this change will also come a migration from using Custom Variables to Custom Dimensions. While these two are similar, there are some nuances to adjust to. The first big difference between the two is that instead of just setting...→ Read More
Monday morning, I kicked things off with a cup of Joe and the first news of the day over at Search Engine Land. I was reading “Nearly A Year Later, Google’s Penalty Notices Remain Confusing” by Barry Schwartz. Needless to say, I began drafting a windy comment and it got so dang windy, I decided to dish it up here at the VNI blog. The gist of Barry’s story is covering Google’s lack of transparency when it comes to getting spam notifications in web master...→ Read More
Optimizely, our favorite A/B testing tool, has a terrific built-in integration with Google Analytics that can be easily turned on in the Experiment Settings menu, as seen below. If you are using the Classic, asynchronous version of Google Analytics and you have implemented Optimizely and Google Analytics in the standard positions, this should work great for you. However, many organizations are moving their GA code inside of a container tag using something like Google Tag...→ Read More