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Vertical Nerve Trains the Newest Group of Analytics & Tag Manager Ninjas


Last week Vertical Nerve hosted its first public 2 Day Google Analytics and Tag Manager training event. Industry leaders from top Dallas/Fort Worth companies arrived bright and early and ready to learn and learn they did! As Vertical Nerve approached the idea of hosting a public training we had 2 thoughts in mind:  How do we make sure that at the end of the day no matter the skill set of the attendee, that everyone learns something new? How can we compress all of the...
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Analytics Update: Time to Use the New Google Tag Manager History Listener


A Use Case One of our clients recently came to us with a new mobile website design and required a Google Tag Manager, Universal Analytics and Enhanced Ecommerce implementation prior to launch. Excited to take on this project, I rolled up my sleeves and immediately got started with what I thought was going to be the basics: a standard pageview tag. As I went about my normal implementation method however, I realized this site utilized a new and upcoming feature that loads...
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Analytics Update: Time to Use the New Google Tag Manager History Listener


A Use Case One of our clients recently came to us with a new mobile website design and required a Google Tag Manager, Universal Analytics and Enhanced Ecommerce implementation prior to launch. Excited to take on this project, I rolled up my sleeves and immediately got started with what I thought was going to be the basics: a standard pageview tag. As I went about my normal implementation method however, I realized this site utilized a new and upcoming feature that loads pages using...
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Analytics Update: Enhanced Ecommerce Product Impressions


Something to Consider Google Analytics released its new Enhanced Ecommerce plug-in from beta a few months ago and in that time Vertical Nerve has been quickly ramping up on its functionality, breadth of features and implementation requirements. As consultants, we of course feel it best to develop our own recommendations and best practices. One such recommendation arose quite quickly as we thought through the implementation and impact of the new product impression tag. Consider...
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Got Tags? Then We Have the Tag Manager Training for You


Since it's release in 2012 Google Tag Manager has quickly risen to be one of the most handy tools in an analysts arsenal. Today most websites have a wide variety tags from JavaScript to Remarketing tags, it's difficult to keep each tag straight unless you have Google Tag Manager. In fact, we have seen as many as different unique tags implemented on the same site.  Learning how to efficiently use Tag Manager for your business can be a bit overwhelming at first which is why our team...
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Vertical Nerve Proudly Announces It Made the Cut for the 2014 Fast Tech Awards for the Second Year


Three cheers for Vertical Nerve! We are very proud to announce that for the second year, we have made the 2014 Fast Tech award list for Dallas/Fort Worth Companies. Vertical Nerve made the list at number 18 of the 35 of the fastest growing technology companies in the Greater Dallas area by the Metroplex Technology Business Council. The Fast Tech Awards, recognize outstanding information technology organizations in the North Texas area that have made contributions to the technology industry....
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Analytics Update: These are a few of our favorite things


Google Analytics Features We Can't Live Without Recently in a usability study we were asked "what are some of your favorite, can't-live-without Google Analytics features?". This got us thinking about the little bells and whistles in the interface that we use on a nearly daily basis that take the great reports in GA to the next level.  Below is a recap of some of the features that we can't see ourselves living without: 1. Advanced Segments: What did we do before...
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September 25, 2014
Last week Vertical Nerve hosted its first public 2 Day Google Analytics and Tag Manager training...

September 25, 2014
A Use Case One of our clients recently came to us with a new mobile website...
September 8, 2014
Dallas, TX, August 29, 2014, Dallas-based Vertical Nerve, a nationally recognized digital...

August 29, 2014
Dallas, TX, August 29, 2014, Dallas-based Vertical Nerve, a nationally recognized digital...
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