Analytics Update from Vertical Nerve Weekly Tip: Site Speed Reports Last week we told you about the new feature, User Timings. This week we wanted to touch a little more on some ways to get a lot of value out of your site speed reports. As we mentioned last week, page load times are incredibly important when it comes to page abandonment.   It is important to look at your average load time and...
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We have discussed this topic before; who gets to take credit when a conversion occurs on a website? Is it the email campaign generated by the marketing team, the follow up email sent by the sales team, a paid search campaign, social media update or a combination of all these together?  Last year Google Analytics introduced an important feature that would help marketers track the multiple paths that visitors take to complete a conversion, titled Multi-Channel Funnel reports. This...
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Analytics Update from Vertical Nerve Analytics Update Weekly Tip: Linked AdWords When you launch a marketing campaign tracking is everything. That's probably why you read things like Analytics Updates. While you can get pretty good data and traffic segmentation to analyze campaigns from most online channels using campaign tagging, the wealth of data you can...
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Analytics Update from Vertical Nerve Analytics Update Weekly Tip: Lowercase URI Filter Google Analytics captures the data from your website exactly as it appears. This means if your URLs can be capitalized or lowercase then you could have the same page being reported on multiple lines, one for each version of capitalization. This makes analysis of traffic in your Pages...
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Analytics Update from Vertical Nerve Analytics Update Weekly Tip: Custom Dashboards The same metrics are not important to every website owner. A site that is meant to increase brand awareness might place a very high importance on Pages/Visit and Avg Visit Duration while an E-tailer would care much more about Conversion Rate and Avg Transaction Value. ...
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