The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Three years ago, Google released Tag Manager , and it has quickly become one of the most helpful tools an analyst can use. But it can be complicated for those who haven’t yet been initiated. That’s where we come in… we are hosting a live Tag Manager training on January 28th for analysts looking to improve their knowledge of Google Tag Manager. Want to attend? Register at training.verticalnerve.com (and use code SECRETSAUCE for a sweet discount!)....→ Read More
Last week Google announced a significant update to its offline editing tool for AdWords campaigns. The new and improved AdWords Editor 11 is now available for download and offers a few changes that should help make everyone’s lives easier when making bulk changes to their AdWords campaigns going forward. What’s New? Design : You don’t have to be a design expert to notice right off the bat that AdWords Editor 11 has a sleek, new design and...→ Read More
Google engagement ads have started to really take off. This new ad format combines traditional display ads with rich media to create a highly engaging ad unit. In the first post in this 2-part blog series, we gave you the run-down on what types of ad formats are available. Now, it's time to assess the full Pro-Con debate to decide if Google Engagement Ads are right for your brand. Standard Lightbox Google Engagement Ad Benefits These...→ Read More
Earlier this year, Google announced a new product offering called "Engagement Ads". This new ad format combines traditional display ads with rich media to create highly engaging ad units. In this 2-part blog series, I'll introduce you to the different types of Engagement ads available and provide insight into the pros and cons of this new offering. Not sure which Enagement Ad is right for your brand? Keep reading for a quick run-down of the new formats. The Standard...→ Read More
The holiday season is upon us and the opportunity increase your holiday sales is dwindling. Your digital advertising campaigns need to be optimized for the right buyer to find your product when they're ready to purchase. Check this out for some great data and tips to optimize your digital campaigns. → Read More
Advertisers today have it pretty easy. Well maybe not easy when it comes to standing out in the crowded ad space but from a tracking perspective, advertisers are armed with more tools than ever before and mobile advertising continues to lead the pack of advertising methods. Recently Google announced that it would be releasing a myriad of mobile display ad formats as well as tools in order to help advertisers paint a better picture across mobile devices. With more and more...→ Read More
Google announces first major overhaul of GTM interface A few minutes ago, Google announced on their Analytics blog a major overhaul and update to the user interface and functionality for Google Tag Manager. The new interface will be available in a beta mode for a few months before becoming the default interface early in 2015. For now, all existing accounts and containers will be accessed using the familiar UI, but new accounts can be created in the new interface by using...→ Read More