The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
One of the hottest trends in marketing right now is content; it’s so popular, I wrote about it a few months ago . But what happens once a piece is written, posted and promoted? Does it just disappear into thin air? It could... but it doesn’t have to. Your team works hard to create awesome content; don’t let it die off after posting it online. Repurposing content gives new life to a great topic and catapults your marketing strategy to the next level....→ Read More
Want to increase conversions with your customers online? AdWords Display Remarketing is a great strategy to convert buyers for your brand. There is both an art and science to scoring remarketing conversions. In a webinar this Wednesday Richard Johnson, Sr. Director of Acquisition Services at Vertical Nerve, will share best practices for a winning AdWords Display Remarketing campaign. Curious about the host, Richard Johnson? See his full bio here! Want to...→ Read More
All hail, Opticon! The annual conference hosted by Optimizely, the world’s #1 A/B testing platform is the place for anyone serious about website landing page testing. If you haven’t heard, Vertical Nerve is one of the sponsors for this premiere event. We’re traveling to the breathtaking waterfront of San Francisco June 17-18. We’ll be at booth 19 if you want to drop by to meet us. We'll be playing best out of three holes on our putting green. Each...→ Read More
Remember the first cell phone, released in 1983? Maybe you had one. Maybe you weren’t even born then! But Zach Morris on Saved by the Bell talks into what now seems like a brick. But back then it was all the rage. Fast forward to present day where everyone has super-slim smartphones to manage daily life tasks - thanks, technology! Today technology is constantly evolving. Before a phone application or new gadget can become mainstream, it’s on to the next latest and...→ Read More
How do you measure your website’s performance? From audience segmentation to site traffic to the path of purchase, Google Analytics is a tool that provides metrics and analysis of website data. If you aren’t using Google Analytics, you can be convinced by reading 25 reasons to use it. (Disclaimer: We love Google Analytics, but we also know that there are other platforms that will better suit certain types of business models. For a great example of a platform...→ Read More
Just last week, Google announced a new YouTube advertising offering: TrueView for shopping. Translation: Google product listing ads can now be seen on YouTube Cards ( another relatively new feature launched March 2015). YouTube cards are clips of images and text that play overlaid on a video and within a corner of the screen. How They Work Just like a YouTube card, these clips with images and text display the content of a Google product listing ad. Retailers...→ Read More
What is CRO? Conversion Rate Optimization (CRO) is testing your website content to optimize it so more traffic turns into leads and sales. Qualaroo puts it this way: CRO is the method of using analytics and user feedback to improve the performance on your website. CRO can be used to improve any metric on your website that’s important to your business - often called key performance indicators (KPIs) that you want to improve. Testing is critical to the success of...→ Read More