Vertical Nerve, a nationally recognized digital analytics and search marketing firm will be showcasing at the Internet Retail Conference and Exhibitions (IRCE) 2013 in Chicago June 4-7. The IRCE is the world’s largest e-commerce event, and as a first time vendor, we are excited to share our expertise, meet attendees, and unveil debauchery. Got cha with that last one didn’t I? Booth 659 is where you can learn how to protect yourself from search marketing perversion. Ernie...
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The Google Analytics team recently announced new options for filtering profiles. These options allow you to create profiles that are highly granular like type of mobile input (keyboard, touch, etc), social network, tablet, browser size, etc. To find these new options, you can create a new filter and select the "Custom filter" option in order to see the dropdown of options. You can also go here for a full list with descriptions of your filtering options. Layout Changes: In...
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Today's tip is a lesson that many of us managing multiple profiles have had to learn the hard way: when changing a filter, keep in mind that it will change for every profile that filter exists on. The way to check which profiles will be impacted (without having to go to each profile and checking) is to look at the account level filter tab: Once you choose the filter you are wanting to change it will show you a list of profiles it's currently assigned to. From here, you can also...
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This week, Google added a new report to the Real-Time section: Conversions. This is a great feature if you have campaigns that can change from one hour to the next and you want to see success metrics as quickly as possible. Currently this only includes Goals but if you have ecommerce on your site you can use a goal to track your confirmation page. Below is an example of what this report looks like.
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Back in February, Google made a major announcement about a planned upgrade to Google AdWords called Enhanced Campaigns. You might have heard something about this. ;-) If I could sum up the collective response from SEM professionals to this announcement, it would look like our friend Grumpy Cat here. In fact, comments on the initial article from SearchEngineLand.com showed just how skeptical SEM professionals were from the outset. See my comment and others (and note the...
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Last October, Google announced a new feature in Google Analytics that allows for uploading of cost data. This data is then reported in the Cost Analysis report in the Traffic Sources section of Google Analytics. Historically, Google has not welcomed the idea of importing data, something other enterprise analytics tools have long supported.  Surprisingly, this feature has gotten very little attention, but I believe it's one of the best additions to Google Analytics lately! Being able...
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For this week's tip, we're sharing a starter Search dashboard that you can download to your own profile. Below is a breakdown of the widgets within the dashboard. Active Search Visitors: In the top spots of the first and second columns, we've set up Real-Time widgets that report how many active search visitors you have on your site and which source and medium they came from. Search Cost and Revenue: If your site is an Ecommerce site and your Adwords is linked to your...
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