The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Hashtags are one of the coolest social media elements on trend right now. What makes them special? Hashtags have the ability to transcend the boundaries of social media platforms and create a world of digital sharing. When Jimmy Fallon and Justin Timberlake use hashtags in real life, it's hilarious and ridiculous. #showmethecookie #quackquack #nomnomnom But using hashtags where they're intended will boost your content and get it in front of the most relevant...→ Read More
Your website. When was the last time it was updated? Website redesign completely overhauls your website while conversion rate optimization, or CRO, constantly improves website performance by testing different elements to let the visitors decide what the website should include. Before you choose one, let both options battle it out. After consideration, you decide the winner for your brand. But first, what’s the importance of a website? When someone needs a product or service...→ Read More
Getting social is a bright idea! Why? Aside from everyone else doing it, that’s where your audience is! Reach them where they are. Businesses are always looking for new ways to build awareness and drive revenue. Likewise, social media channels have advertising as their main revenue stream. This creates a stellar working relationship, each party working to accomplish their goals and simultaneously helping each other. As advertising capabilities expand, we welcome new...→ Read More
Keywords are the core of digital advertising. What gives them clout is the power they have. The word or phrase a user searches and an advertiser bids on to get ads to pop up is known as a keyword. As a user, if I'm searching on Google for a rooftop restaurant, I would type "rooftop restaurant" into the search box. As an owner of a swanky sushi spot who wants to advertise the impressive rooftop patio, I would select "rooftop restaurant" as a phrase to add to my keyword list. This will...→ Read More
The day of traditional marketing practices has come and gone. Marketing has to answer to the needs to an always-connected audience who access the world from the palms of their hands. In this new digital landscape, mobile marketing has taken a step forward. Brands can’t merely tell a story to grab the audience’s attention - the audience wants to be a part of the message. Mobile apps have grown in popularity for marketers worldwide because of that ability to engage their...→ Read More
Every business wants more leads to turn into customers and revenue, and each brand knows what works best for them. You can have a rockin’ website, stellar paid search ads and interactive social media campaigns... but what’s another way to help your audience find you? CONTENT! Yep, that’s right. Content marketing - no wonder it’s such a hot topic for modern-day marketers. Because there’s something to it. It actually works....→ Read More
Every good marketer knows that making decisions based on reliable and accurate data (and not on guesses or hunches) is the only way to achieve the highest ROI and a very happy boss. Google Analytics is the most widely used analytics platform, but when it comes to using Google Analytics & Tag Manager, at first glance, it may look a lot easier than it actually is. If your business depends on the data that Google products provide, and you’re looking to increase your analytics and...→ Read More