The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
A recent study from BuiltWith.com shows that only 12% of the web's top 100,000 sites have switched to Universal Analytics - that's hard to believe given the number of migrations our team is doing here at Vertical Nerve! As a reminder, all new Google Analytics features will be built on the Universal Analytics platform, so if you've been putting off that migration, it's time stop procrastinating! (It's also a great time to implement Google Tag Manager while you're at it.) → Read More
Those of you who have an Android smartphone may have already seen the June release of a Google Analytics App. iPhone users, do not despair! Yesterday, Google officially released an iOS version. When you search for the new app to download it, be sure to choose the one with the Google Analytics logo, by Google, Inc. There are many paid GA related apps out there that were developed by other folks, but this one is free of course. Our Favorite Features: Real Time Analytics...→ Read More
Last month, the Vertical Nerve team along with our agency partners at Google presented the fourth installment of our Google Shopping webinar series: How to Optimize Dynamic Remarketing Campaigns. Google Shopping and Dynamic Remarketing strategies are continually evolving; in fact Google released changes coming soon on their recent blog . It can all be overwhelming for new ecommerce merchants so we put together a helpful list of common questions and answers we often hear from our...→ Read More
Measure user interaction with Android and iOS applications If your business has or is planning to develop native Android or iOS applications, you can use the Google Analytics SDK to monitor the success of these applications, as well as your mobile marketing campaigns. Some of the things the Google Analytics SDK allows you to monitor: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific...→ Read More
A Welcome Overhaul We are pleased to inform you that Google released a new and improved version of the Google Tag Manager Debug Panel. You can now see each dataLayer push and the tags that fire if an event is included. On the Tags tab, you can drill into each tag to view its properties. There is also a feature that allows you to drill into your Macros and provides the Macro type and value that is passed. If you aren't sure how to activate the debug tool, the easiest way is...→ Read More
Today the Google Shopping team announced new updates rolling out to merchant centers that will officially be enforced by September 30. As the adoption of online shopping continues to grow, merchants need to be aware of Google’s feed specifications and how clean, optimized data affects the likelihood of visitors making purchases on their websites. Some of the updates announced on the AdWords blog include: Mobile landing page links now need to be submitted...→ Read More
Recently, we teamed up with our partners at Google to present our webinar: Dynamic Remarketing 101. As an ecommerce merchant, if your business isn't testing dynamic remarketing campaigns, you could be missing out on sales. Dynamic Remarketing allows ads to be displayed to past website visitors who didn't convert. What is great about these ads is the ability for merchants not only to remarket to past visitors but to specifically display the products that the visitor had already seen. For...→ Read More