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See how we've helped clients optimize their digital marketing efforts.


Data Studio - Never Use Google Analytics Dashboards Again


Earlier this year, Google released a collection of new tools that are part of their 360 Suite marketing platform. One of those tools is Data Studio 360, a report and dashboard tool that integrates with many different Google products and allows you to build customized, live reports with a sophisticated visual editing interface and interactive framework. I fell in love at first sight. The best part is that there is a version of Data Studio that allows every user to build up to 5...
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Employee Spotlight: Brandon Caballero November 2016


November’s Employee Spotlight is dedicated to Brandon Caballero, Digital Analyst for Vertical Nerve. Brandon is a legend at Vertical Nerve specializing in analytics, paid search and web development. Some say he doesn’t sleep at night because he is too busy sailing the waves of the internet on one of his 12 computers named, “The Black Pearl.” Find yourself in a digital battle with Brandon, and you’re sure to lose. It’s no surprise that the winner of...
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State of Search Blew My Mind!


I attended State of Search this year for the first time, and let me just start off by being a total fanboy. I had such a good time and learned a lot. Seriously, I learned so much; this is me right now. Yes, mind blown! But whose mind wouldn’t be blown after spending two days learning from some of the top minds in SEO, content and search marketing? From the keynote speakers to the panelists, every presenter gave their perspective on the current state of the industry while...
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Google Tag Manager Workspaces


A few weeks ago a coworker was adding marketing pixels to a site which we were both working on. This coworker's changes were simple: display a certain tag from a certain vendor on specific pages. My changes were a little different: rewrite an iframe and attach a cookie to its source. I reached a stopping point and went home for the day. And by stopping point, I mean nowhere near finished. We hadn't received the URL to place in the src for the iframe yet. Well, my coworker finished...
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Introducing Google’s new Data Studio 360


Google is creating buzz in digital circles with the launch of the Google Analytics 360 Suite , which includes the new dashboard tool, Data Studio 360. The purpose of Data Studio 360 is to provide beautiful, interactive reports and dashboards to analyze and visualize data. Gathering data from multiple sources is a good idea. In fact, the more data, the merrier. But when these sources are a tool built for a specific purpose, the results don’t always mesh well. Your...
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Employee Spotlight: Joseph Stewart


October’s Employee Spotlight is dedicated to Joseph Stewart, Director of Search Engine Optimization for Vertical Nerve. Joseph has over six years of experience supporting executives, sales and managers to improve internal operations for businesses of all sizes. Multi-faceted, efficient and reliable, Joseph has a diversified skill set covering client relations, writing, technical SEO, HTML, CSS, social media advertising, marketing, account management, and project management....
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Four Simple Ways to Build Consumer Trust in a Crazy Digital World


People are more likely to buy from a business they trust. In today’s world full of scams, identity theft, and disappointing products purchased online, people are naturally skeptical. Informed consumers are always on the lookout for warning signs that something isn’t safe. Poorly designed websites asking for too much personal information, having grammar mistakes or just doing something weird are digital red flags. The more trust you can build by avoiding these indicators, the...
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December 5, 2016
Earlier this year, Google released a collection of new tools that are part of their 360 Suite...

November 28, 2016
November’s Employee Spotlight is dedicated to Brandon Caballero, Digital Analyst for...
November 2, 2016
Another addition to Vertical Nerve’s list of Google product certifications Dallas,...

September 22, 2016
Dallas, TX – September 19th, 2016 – Vertical Nerve, a leading digital optimization...
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