The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
You’ve heard the phrase ‘out of sight, out of mind’ before, right? Remarketing is a strategy to turn that inside out, a way to continually captivate consumers after they leave your website! Using the Google Display Network , your ads can follow users around the internet after they visit your site while they are active on other websites or applications. By advertising to the users who have already shown an interest, your brand stays visible to them, top of their mind......→ Read More
The word is out! In a recent announcement , Google shared with the world its upcoming updates to their famous search algorithm. Beginning April 21st, mobile-friendliness becomes a ranking signal. Translation: if you don’t have a mobile friendly website by April 21, you will begin to lose ranking on mobile search results. The decrease in mobile ranking can translate to a decrease in mobile traffic to your website, which would then decrease overall traffic. Yeah, we...→ Read More
Every client comes to Vertical Nerve with a different story. For Sonus, a leading communications provider, the journey to Vertical Nerve meant hitting reset with their digital advertising and starting from scratch to engage their consumers. Sonus had recently ended a contract with their previous agency partner, and that agency kept the data from all their accounts. A huge no-no in our book! Vertical Nerds To The Rescue The VN web development team and SEM specialists...→ Read More
In the world of e-commerce, mobile is one of the hottest topics of discussion. The increasing growth of consumers shopping online is unquestionable, so what has minds in question? Just how are mobile consumers filling up their carts and making the purchases? Are mobile sites or mobile applications receiving more traffic? Mobile Sites Vs. Apps An article by BizReport reports a recent study on mobile shoppers and found that 63% of consumers prefer mobile sites over...→ Read More
Retail companies get to shop around for an analytics platform, due to a wealth of choices available! Coremetrics, now called IBM Digital Analytics (I still don’t understand why IBM would try to rename such a strongly branded tool…is there any wonder why practitioners have resisted the name change for nearly 5 years now??), was originally designed for the retail space. So, its very framework was architected in such a way as to fit retail analytics needs. From its...→ Read More
If you have been following our blog, you know that in my last post I tackled the what, how and why of Google’s new feature, Target Outranking Share. Now it’s time to see the strategy in action. The Test We were motivated to try this strategy for a particular advertising client in the event management software industry who faced a competitor with strong brand recognition. In order for their PPC efforts to be successful, outranking this competitor could result in...→ Read More
In November 2014, Google unveiled a new bidding strategy called Target Outranking Share. The name pretty much says it all: the goal of this strategy is to adjust bids to outrank a particular competitor’s domain in the ad auction. We had the opportunity to try this strategy shortly after its initial release, and we managed to get some solid data results. Set up the Target Outranking Share Strategy with this form. But first, here’s a little background on the...→ Read More