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See how we've helped clients optimize their digital marketing efforts.


The Ultimate Guide to Social Media Advertising


Social media advertising is an effective way to win the business and attention of your target audience. Catch the eyes of your target demographic while they are catching up with family and friends or finding online inspiration using the hottest social channels today - Facebook, Twitter, Instagram, Pinterest and LinkedIn. This infographic shines a light on what sets each social media channel apart when it comes to advertising. Download the guide below to gain the insight to...
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Get a Free Google Analytics Audit Today


Google Analytics  is the world’s  most widely used analytics platform . With capabilities to track how visitors find your site and all activity that takes place there, from visitor locations to number of unique visitors, it’s a popular way for marketers to track and measure website performance. Is your site tagged correctly? Are you monitoring conversions with your site? Are there any duplicate tags or codes on your website? You can answer these...
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Google Tag Manager: How To Do a Version Rollback


Google Tag Manager (GTM) is a free tool that empowers marketers to track website actions using tags. A free and easy tool, GTM is simple and doesn't require HTML or complex coding. Every time you publish changes in GTM, a new version is created, and the current version is archived. The date related information of all the versions can be viewed under the versions tab. If you click on any of the versions, you will see all changes that took place in each version; hence, if you want to...
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Recapture Customers with Remarketing [Webinar Series]


Remarketing is an avenue to reach customers who have previously visited your website, showing interest in your brand. With targeted advertising campaigns you can use the power of remarketing across display, search and social media to bring those visitors back!  Remarketing requires a specific strategy to structure account settings and ads in order to have an optimized campaign. These webinars show steps and cover tactics you can use to remarket your brand. Tune into our...
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Employee Spotlight: Allison Soper


March's Employee Spotlight is dedicated to Allison Soper, a Digital Analyst at Vertical Nerve. Allison has been with Vertical Nerve since September 2015, analyzing and organizing data and dashboards for clients. Throughout her digital marketing career, she has focused on supporting clients with their analytical and insight needs. Allison is proud to be Google Analytics certified. She spends her days at Vertical Nerve providing and organizing data that empowers clients to answer complex...
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Sharpen Your Analytics Skills With Our Google Analytics & Tag Manager Training


Every good marketer knows that making decisions based on reliable and  accurate  data (and not on guesses or hunches) is the only way to achieve the highest ROI and a very happy boss. Google Analytics is the most widely used analytics platform, but when it comes to using Google Analytics & Tag Manager, at first glance, it may look a lot easier than it actually is. If your business depends on the data that Google products provide, and you’re looking to increase your...
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10 Quick Facts About the New Google Analytics 360 Suite


Yesterday, Google announced their creation of the new Google Analytics 360 Suite . The writing has been on the wall for a while and it’s awesome to hear the official news. Overview Google Analytics 360 is a rebranded name for Google Analytics Premium. The suite is a comprehensive set of products that integrate with one another to make the job of a digital marketer easier. The suite allows data to be shared across various tools, leading to smarter, data-driven...
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April 25, 2016
Social media advertising is an effective way to win the business and attention of your...

April 18, 2016
Google Analytics  is the world’s  most widely used analytics platform ....
February 14, 2014
Vertical Nerve, a nationally-recognized digital optimization firm, was recently chosen to be the...

October 29, 2013
Dallas, TX, October 29, 2013, Vertical Nerve, a nationally recognized digital optimization firm,...
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