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Got Tags? Then We Have the Tag Manager Training for You


Since it's release in 2012 Google Tag Manager has quickly risen to be one of the most handy tools in an analysts arsenal. Today most websites have a wide variety tags from JavaScript to Remarketing tags, it's difficult to keep each tag straight unless you have Google Tag Manager. In fact, we have seen as many as different unique tags implemented on the same site.  Learning how to efficiently use Tag Manager for your business can be a bit overwhelming at first which is why our team...
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Vertical Nerve Proudly Announces It Made the Cut for the 2014 Fast Tech Awards for the Second Year


Three cheers for Vertical Nerve! We are very proud to announce that for the second year, we have made the 2014 Fast Tech award list for Dallas/Fort Worth Companies. Vertical Nerve made the list at number 18 of the 35 of the fastest growing technology companies in the Greater Dallas area by the Metroplex Technology Business Council. The Fast Tech Awards, recognize outstanding information technology organizations in the North Texas area that have made contributions to the technology industry....
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Analytics Update: These are a few of our favorite things


Google Analytics Features We Can't Live Without Recently in a usability study we were asked "what are some of your favorite, can't-live-without Google Analytics features?". This got us thinking about the little bells and whistles in the interface that we use on a nearly daily basis that take the great reports in GA to the next level.  Below is a recap of some of the features that we can't see ourselves living without: 1. Advanced Segments: What did we do before...
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How to Become a Google Analytics Master


Marketing and Analytics go hand in hand. You probably devoted your college career to studying marketing and hopefully applying all that hard work in your current position to the real world, so pat yourself on the back marketing pro! But what about digital analytics? Every good marketer knows that making decisions based on reliable and ACCURATE data and not on guesses or hunches is the only way to achieve ROI.  While many companies have entire marketing teams, typically only a few...
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Analytics Tip: Parameters Galore


Top 3 Ways to Organize Your Reports When Your URLs are Full of Parameters If your page URLs tend to look like this:  /page?p1=very&abc=important&123=but&xyz=frustrating  ... chances are the row count on your Site Content report looks a bit like this: If all you want to do is see how many people saw "/page", below are three options for cleaning up your parameters.  1. Get Rid of Them This is the most basic and easiest of the solutions....
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We built it, they came, and they converted


If you read our last post, If you build it, they will come… but will they convert? , you learned a bit about CRO, or Conversion Rate Optimization. Now you know what it is, its estimated monthly cost, and, most importantly, how it can improve visitor conversion on your website without a long development process and a costly redesign.  Here are some results of a recent CRO test we ran for one of our clients. We decided to test whether or not featuring the words “Free...
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New Blog featured on Marketing Land: All You Need to Know About Tag Management


Ever wonder what all the hype is about surrounding Google Tag Manager? Good news, our very own Google Analytics and Tag Manager Guru, Tyson Kirksey just posted Part One of his multi-part blog series that covers: The Complexity & Confusion Of Tracking Without Tag Management on Marketingland.com .  This blog covers: What is a Tag Anyway? The Most Common Types Of Tags A Google Analytics Tag What Has Tagging Looked Like Thus Far? Benefits of Finding a Tag...
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September 4, 2014
Since it's release in 2012 Google Tag Manager has quickly risen to be one of the most handy...

September 2, 2014
Three cheers for Vertical Nerve! We are very proud to announce that for the second year, we have...
June 17, 2013
DALLAS, June 10, 2013 -- Vertical Nerve, a nationally recognized analytics, search marketing,...

March 7, 2013
Vertical Nerve, a nationally recognized digital analytics, search marketing, web and mobile...
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