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See how we've helped clients optimize their digital marketing efforts.


Google Tag Manager Workspaces


A few weeks ago a coworker was adding marketing pixels to a site which we were both working on. This coworker's changes were simple: display a certain tag from a certain vendor on specific pages. My changes were a little different: rewrite an iframe and attach a cookie to its source. I reached a stopping point and went home for the day. And by stopping point, I mean nowhere near finished. We hadn't received the URL to place in the src for the iframe yet. Well, my coworker finished...
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Introducing Google’s new Data Studio 360


Google is creating buzz in digital circles with the launch of the Google Analytics 360 Suite , which includes the new dashboard tool, Data Studio 360. The purpose of Data Studio 360 is to provide beautiful, interactive reports and dashboards to analyze and visualize data. Gathering data from multiple sources is a good idea. In fact, the more data, the merrier. But when these sources are a tool built for a specific purpose, the results don’t always mesh well. Your...
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Employee Spotlight: Joseph Stewart


October’s Employee Spotlight is dedicated to Joseph Stewart, Director of Search Engine Optimization for Vertical Nerve. Joseph has over six years of experience supporting executives, sales and managers to improve internal operations for businesses of all sizes. Multi-faceted, efficient and reliable, Joseph has a diversified skill set covering client relations, writing, technical SEO, HTML, CSS, social media advertising, marketing, account management, and project management....
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Four Simple Ways to Build Consumer Trust in a Crazy Digital World


People are more likely to buy from a business they trust. In today’s world full of scams, identity theft, and disappointing products purchased online, people are naturally skeptical. Informed consumers are always on the lookout for warning signs that something isn’t safe. Poorly designed websites asking for too much personal information, having grammar mistakes or just doing something weird are digital red flags. The more trust you can build by avoiding these indicators, the...
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Certification Spotlight - Surbhi Kumar, Google Cloud Platform Qualified Data Analyst


Surbhi Kumar, Vertical Nerve’s Junior Digital Analyst, is Google Analytics and SAS Base Programmer certified and was recently certified as a Google Cloud Platform Qualified Data Analyst. Surbhi's analytic insight and technical expertise make her a thought leader both inside and outside Vertical Nerve. She took this course because it provides hands-on skills in analyzing, transforming and visualizing data using BigQuery . The course is intended for data analysts and data scientists...
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How to Create Reports Using Google Search Console API


Before we start discussing the steps for creating a Search Console API report, we want to first discuss what it is, and why we need to use it. What is Google Search Console? Previously known as Webmaster tools, Google Search Console helps you understand how Google crawls, analyzes and indexes your website. It’s a great tool to help you discover problems which might hurt your rankings or user experience. Search Analytics in the Search Console does not provide a...
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The Holiday Shopping Guide to Digital Marketing


As the summer comes to a close, we are forced to start thinking less about warm weather festivities and more about the suddenly approaching holiday season. Yes, it is time to start planning your holiday digital buying schedule and create a marketing strategy that will reach your customers and stand out from your competitors during the busy advertising season. It’s time to pay our ho-ho-ho-homage to modern digital technology and fine tune our online resources before winter...
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November 14, 2016
A few weeks ago a coworker was adding marketing pixels to a site which we were both working on....

November 7, 2016
Google is creating buzz in digital circles with the launch of the Google Analytics 360...
January 5, 2015
  A. H. BELO  (NYSE: ACH) today announced a strategic investment in ...

September 8, 2014
Dallas, TX, August 29, 2014, Dallas-based Vertical Nerve, a nationally recognized digital...
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