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Hear From The Expert: Best Practices in AdWords Display Remarketing


Want to increase conversions with your customers online? AdWords Display Remarketing is a great strategy to convert buyers for your brand. There is both an art and science to scoring remarketing conversions. In a webinar this Wednesday Richard Johnson, Sr. Director of Acquisition Services at Vertical Nerve, will share best practices for a winning AdWords Display Remarketing campaign.   Curious about the host, Richard Johnson? See his full bio here!   Want to...
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Opticon 2015: A Party You Don’t Want To Miss


  All hail, Opticon! The annual conference hosted by Optimizely, the world’s #1 A/B testing platform is the place for anyone serious about website landing page testing. If you haven’t heard, Vertical Nerve is one of the sponsors for this premiere event. We’re traveling to the breathtaking waterfront of San Francisco June 17-18. We’ll be at booth 19 if you want to drop by to meet us. We'll be playing best out of three holes on our putting green. Each...
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5 Website Design Trends For 2015


Remember the first cell phone, released in 1983? Maybe you had one. Maybe you weren’t even born then! But Zach Morris on Saved by the Bell talks into what now seems like a brick. But back then it was all the rage. Fast forward to present day where everyone has super-slim smartphones to manage daily life tasks - thanks, technology! Today technology is constantly evolving. Before a phone application or new gadget can become mainstream, it’s on to the next latest and...
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4 Google Analytics Account Mistakes To Avoid


How do you measure your website’s performance? From audience segmentation to site traffic to the path of purchase, Google Analytics is a tool that provides metrics and analysis of website data.   If you aren’t using Google Analytics, you can be convinced by reading 25 reasons to use it. (Disclaimer: We love Google Analytics, but we also know that there are other platforms that will better suit certain types of business models. For a great example of a platform...
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Retailers Rejoice: Google Product Listing Ads On YouTube Soon


  Just last week, Google announced a new YouTube advertising offering: TrueView for shopping. Translation: Google product listing ads can now be seen on YouTube Cards ( another relatively new feature launched March 2015). YouTube cards are clips of images and text that play overlaid on a video and within a corner of the screen.   How They Work Just like a YouTube card, these clips with images and text display the content of a Google product listing ad. Retailers...
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The Case for CRO


  What is CRO? Conversion Rate Optimization (CRO) is testing your website content to optimize it so more traffic turns into leads and sales. Qualaroo puts it this way: CRO is the method of using analytics and user feedback to improve the performance on your website. CRO can be used to improve any metric on your website that’s important to your business - often called key performance indicators (KPIs) that you want to improve. Testing is critical to the success of...
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Dos and Don’ts: #Hashtag Style


Hashtags are one of the coolest social media elements on trend right now. What makes them special? Hashtags have the ability to transcend the boundaries of social media platforms and create a world of digital sharing. When  Jimmy Fallon and Justin Timberlake use hashtags in real life, it's hilarious and ridiculous. #showmethecookie  #quackquack #nomnomnom But using hashtags where they're intended will boost your content and get it in front of the most relevant...
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June 22, 2015
Want to increase conversions with your customers online? AdWords Display Remarketing is a...

June 15, 2015
  All hail, Opticon! The annual conference hosted by Optimizely, the world’s...
August 26, 2013
Dallas, TX, August 26, 2013, Dallas-based Vertical Nerve, a nationally recognized digital...

July 24, 2013
Dallas, TX, July 24, 2013, Vertical Nerve, a nationally recognized digital analytics and search...
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