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See how we've helped clients optimize their digital marketing efforts.


How to Get Upper Management to Approve Digital Marketing Dollars


When it comes to traditional versus digital marketing, there is a common disconnect between where marketers need to spend money and where they actually are. It can be hard to find a balance between the two opposing categories of marketing initiatives when it’s so apparent that both need their own attention. Vertical Nerve recently partnered with Google to host the Digital Executive Summit Dallas which invited brands from both B2B and B2C marketing sectors to tackle the common...
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Employee Spotlight: Adam Miller


September’s Employee Spotlight is dedicated to Adam Miller, Director of Sales & Business Development for Vertical Nerve. You’re familiar with SEO, CRO, SEM, LPO and anything Google related, right? Building a strong understanding of digital marketing can be a difficult task especially when speaking in acronyms, but that’s where Adam’s team of experienced digital experts come in handy. A collegiate athlete, Adam is no stranger to teamwork and incorporated...
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The 4 A's of Search Engine Marketing Infographic


Have you ever woken up with a migraine? I have, and let me tell you, I could not get to my phone to search “local doctors” quick enough. Whether you are searching for the right pain medicine for you aching body or a new bed to sleep more soundly on, you search when you need a solution to a problem. The same consumer search habits can be said for business-to-business industries. In fact, according to Earnest Agency, 81% of B2B purchase cycles start with web search, and 90% of...
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How to Test Whether Your Website’s Google Analytics is Working Properly


Sometimes determining whether or not your Google Analytics is working correctly can be confusing and difficult. But have no fear, these two simple testing techniques can make the process a breeze. 1. Create a New View Start by creating a new view with a filter that only includes your IP address. You can look up your IP address by Googling, “What’s my IP.”  Note: Make sure to enter in your individual IP address instead of the 127.0.0.1 example written...
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How to Choose a Premier Google Partner Agency


Google recently expanded its Partner Program by introducing their Premier Partner Program , an exclusive designation to differentiate the top tier partner agencies - the top 3% in fact. Instead of trying to determine who’s legit and who’s just full of hot air, simply turn to Google for a list of Premier Partners who represent the best of the best in the business.  The right agency for your brand Even when you’re selecting from amongst the best, it’s...
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Employee Spotlight: Ken Tippens


August’s Employee Spotlight is dedicated to Ken Tippens, a Senior SEO Manager at Vertical Nerve. Ken has been with Vertical Nerve since 2015, providing insight and leading SEO strategy on some of the agency’s biggest clients. During his digital marketing career, Ken has focused on local SEO and helping clients reach their customers right where their customers are, in the “now” moments . Ken is proud to be certified in Google Analytics, Tag Manager, and AdWords. He...
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Vertical Nerve’s Road to the Inc. 5000, Again.


A couple of weeks ago we received a packet from the Inc. 5000 that had an invitation for the upcoming conference in San Antonio, this month's issue of the Inc. magazine and some coupons for flying via American Airlines. Inc . sent us all of that to let us know that once again we’ve made it to the Inc. 5000 list, something we think is pretty cool. When Vertical Nerve first made the Inc. 5000 list of America’s fastest-growing private companies a few years ago, our...
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October 3, 2016
When it comes to traditional versus digital marketing, there is a common disconnect between...

September 26, 2016
September’s Employee Spotlight is dedicated to Adam Miller, Director of Sales &...
January 5, 2015
  A. H. BELO  (NYSE: ACH) today announced a strategic investment in ...

September 8, 2014
Dallas, TX, August 29, 2014, Dallas-based Vertical Nerve, a nationally recognized digital...
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