The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Keywords are the core of digital advertising. What gives them clout is the power they have. The word or phrase a user searches and an advertiser bids on to get ads to pop up is known as a keyword. As a user, if I'm searching on Google for a rooftop restaurant, I would type "rooftop restaurant" into the search box. As an owner of a swanky sushi spot who wants to advertise the impressive rooftop patio, I would select "rooftop restaurant" as a phrase to add to my keyword list. This will...→ Read More
The day of traditional marketing practices has come and gone. Marketing has to answer to the needs to an always-connected audience who access the world from the palms of their hands. In this new digital landscape, mobile marketing has taken a step forward. Brands can’t merely tell a story to grab the audience’s attention - the audience wants to be a part of the message. Mobile apps have grown in popularity for marketers worldwide because of that ability to engage their...→ Read More
Every business wants more leads to turn into customers and revenue, and each brand knows what works best for them. You can have a rockin’ website, stellar paid search ads and interactive social media campaigns... but what’s another way to help your audience find you? CONTENT! Yep, that’s right. Content marketing - no wonder it’s such a hot topic for modern-day marketers. Because there’s something to it. It actually works....→ Read More
Every good marketer knows that making decisions based on reliable and accurate data (and not on guesses or hunches) is the only way to achieve the highest ROI and a very happy boss. Google Analytics is the most widely used analytics platform, but when it comes to using Google Analytics & Tag Manager, at first glance, it may look a lot easier than it actually is. If your business depends on the data that Google products provide, and you’re looking to increase your analytics and...→ Read More
What is it? Paid search marketing is a great way to connect people looking for information with exactly what they are looking for. If someone is interested in reading about or finding a product, service, event, place or interesting topic, they are most likely to search for it online. A lot of businesses engage in paid search marketing as a tool to reach their audiences in the digital universe. How does it work? The typical flow of a paid search ad starts with an advertiser selecting...→ Read More
You’ve heard the phrase ‘out of sight, out of mind’ before, right? Remarketing is a strategy to turn that inside out, a way to continually captivate consumers after they leave your website! Using the Google Display Network , your ads can follow users around the internet after they visit your site while they are active on other websites or applications. By advertising to the users who have already shown an interest, your brand stays visible to them, top of their mind......→ Read More
The word is out! In a recent announcement , Google shared with the world its upcoming updates to their famous search algorithm. Beginning April 21st, mobile-friendliness becomes a ranking signal. Translation: if you don’t have a mobile friendly website by April 21, you will begin to lose ranking on mobile search results. The decrease in mobile ranking can translate to a decrease in mobile traffic to your website, which would then decrease overall traffic. Yeah, we...→ Read More