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Google Analytics Can Be Hard


Google Analytics is a great solution for businesses that want to monitor, track and analyze their website traffic. Small-to-medium and large businesses alike rely on Google Analytics for measurement planning.  From tracking the way people access your site - tablet, mobile or desktop - to understanding where users are coming from, measuring your website can help you develop and tweak your marketing strategy to effectively reach potential customers. Want to learn more? Watch this...
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Tag Manager Training: Is It Right For You?


Three years ago, Google released Tag Manager , and it has quickly become one of the most helpful tools an analyst can use. But it can be complicated for those who haven’t yet been initiated.  That’s where we come in… we are hosting a live Tag Manager training on January 28th for analysts looking to improve their knowledge of Google Tag Manager.  Want to attend? Register at training.verticalnerve.com (and use code SECRETSAUCE for a sweet discount!)....
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Google AdWords Editor 11 Release Review


Last week Google announced a significant update to its offline editing tool for AdWords campaigns. The new and improved AdWords Editor 11 is now available for download and offers a few changes that should help make everyone’s lives easier when making bulk changes to their AdWords campaigns going forward. What’s New?   Design : You don’t have to be a design expert to notice right off the bat that AdWords Editor 11 has a sleek, new design and...
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Are Google Engagement Ads Right For Your Brand?


Google engagement ads have started to really take off.  This new ad format combines traditional display ads with rich media to create a highly engaging ad unit. In the first post   in this 2-part blog series, we gave you the run-down on what types of ad formats are available. Now, it's time to assess the full Pro-Con debate to decide if Google Engagement Ads are right for your brand.  Standard Lightbox Google Engagement Ad Benefits These...
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A Look at the New Google Engagement Ads


Earlier this year, Google announced a new product offering called "Engagement Ads". This new ad format combines traditional display ads with rich media to create highly engaging ad units. In this 2-part blog series, I'll introduce you to the different types of Engagement ads available and provide insight into the pros and cons of this new offering.   Not sure which Enagement Ad is right for your brand? Keep reading for a quick run-down of the new formats.   The Standard...
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Holiday Trends in Digital Marketing


The holiday season is upon us and the opportunity increase your holiday sales is dwindling. Your digital advertising campaigns need to be optimized for the right buyer to find your product when they're ready to purchase. Check this out for some great data and tips to optimize your digital campaigns.
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Capture Consumers on the Move with Enhanced Mobile Display Advertising


Advertisers today have it pretty easy. Well maybe not easy when it comes to standing out in the crowded ad space but from a tracking perspective, advertisers are armed with more tools than ever before and mobile advertising continues to lead the pack of advertising methods.    Recently Google announced that it would be releasing a myriad of mobile display ad formats as well as tools in order to help advertisers paint a better picture across mobile devices. With more and more...
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January 27, 2015
Google Analytics is a great solution for businesses that want to monitor, track and analyze...

January 8, 2015
Three years ago, Google released Tag Manager , and it has quickly become one of the most...
July 15, 2013
Dallas, TX, July 15, 2013, As businesses brace for Google's mandatory migration to AdWords...

June 24, 2013
DALLAS, June 25, 2013 –  Vertical Nerve (VNI), a nationally recognized web and mobile...
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