Contact Support

 

Sign up for Awesome!

We send out breaking news, cool tips and updates about Google Analytics each week!

Subscribe here:






 

Watch the Webinars

Webinar ResourcesLearn why companies need to utilize Product Listing Ads and the importance of product specific PLAs.


A Digital Analyst's Evolution Toward Becoming Product Agnostic


Earlier this week, I published an article on OnlineBehavior.com , sharing my story of how as a loyal Coremetrics user, my eyes have been recently opened to the possibilities of utilizing other web analytics tools. I’ve come to realize that not all web analytics tools are created equal, none of them are perfect, and more importantly, they each possess unique features that can give you the advantage you need in certain scenarios.  At my last agency, I was given the amazing...
→ Read More

Three Facebook Ad Targets to Help Boost Conversion


In the past, Facebook ads were a convenient way to promote your page that most Facebook advertisers used to simply boost "likes." With new tools to track the effects of your Facebook campaign on your site and over 1.23 billion unique monthly users to target, Facebook advertisers are seeing a higher return at lower costs than ever before. Using some of the new features of the Facebook ad platform, below are three solid strategies to help take your Facebook Ad Campaigns from zero to profitable...
→ Read More

Analytics Update: New Navigation Design and 2014 DAA Symposium


If you're like me, you may have gone into your analytics interface this morning and said to yourself "where am I?" That would be because overnight Google pushed a new design overhaul to the navigation. Luckily it looks like the reports are still in the same place and everything works the same way, you'll just find some of the top navigation has moved around and things look a bit grayer. Below is a quick guide to where the important stuff moved. Which profile am I on? I panicked for a...
→ Read More

Creative Tactics for Competitive Backlink Analysis


As we move on from 2013 into 2014, we have seen a continual shift in the SEO landscape that rewards high quality, relevant content with the many changes in Google’s algorithm updates.  The shift to semantic search and localization is changing the way Google ranks webpages.   According to SearchMetrics , the top 3 rank correlation factors in 2013 were: 1) Google +1 2) Facebook Shares 3) Number of Backlinks We can see that backlinks are still one of the...
→ Read More

Vertical Nerve Becomes an Optimizely Certified Partner


Optimizely , the world's #1 A/B testing tool, has named Vertical Nerve a Certified Partner. We're super excited about this partnership, and it validates the hard work and resources we've put into Conversion Rate Optimization over the past few years. We're doubling-down in 2014, devoting more analysts, UX / UI designers and project managers to conversion optimization as our clients respond positively to the benefits of focusing on website performance. Vertical Nerve becomes the only...
→ Read More

Paid Search in Football Terms


With the Super Bowl around the corner I felt inspired to re-write an old blog post of mine. Duplicate Keywords = Too Many Players on the Field Just as a coach does not send the entire football team out for every play, you should not use duplicate keywords. Use the duplicate keyword tool in the AdWords Editor to identify and delete the lower performing keywords. Having keywords that compete with each other will lower your quality scores and cause you to have higher CPC. ...
→ Read More

Local SEO Landscape in 2014


The SEO landscape has seen some dramatic changes in 2013. Some search marketers yelled from the rooftops, “SEO is dead!” Google rolled out some serious algorithm changes that kept some people up at night; gone are the days with Pandas and Penguins being perceived as just cuddly animals. The “not provided” announcement caused a lot of concern and left some industry experts simply shaking their heads at what to do next. Have I scared you off yet? Well, don't worry;...
→ Read More

11 - 17 of 183
 1  2  3  4  5  6  7  8  ...  

February 21, 2014
Earlier this week, I published an article on OnlineBehavior.com , sharing my story of how as a...

February 18, 2014
In the past, Facebook ads were a convenient way to promote your page that most Facebook...
February 19, 2013
Vertical Nerve, a nationally recognized digital analytics, search marketing, web and mobile...

February 7, 2013
Vertical Nerve, as a founding member of the Digital Analytics Association (DAA) Dallas Chapter...
Get social with us: