The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
The SEO landscape has seen some dramatic changes in 2013. Some search marketers yelled from the rooftops, “SEO is dead!” Google rolled out some serious algorithm changes that kept some people up at night; gone are the days with Pandas and Penguins being perceived as just cuddly animals. The “not provided” announcement caused a lot of concern and left some industry experts simply shaking their heads at what to do next. Have I scared you off yet? Well, don't worry;...→ Read More
Can Similar Audiences Help Expand Your Reach on the Google Display Network? Yes! If you know anything about display advertising, you know that how you choose to set up your targeting is extremely important to the campaign’s overall success. As one of the more popular display targeting options, Remarketing allows you to reconnect with previous site visitors. There is now a new display targeting option in Google AdWords called Similar Audiences that is available to...→ Read More
2013 has been the year of product listing ads and Google Shopping. After transitioning from a free to a paid model similar to AdWords, Google Shopping has quickly become the platform for success for e-commerce businesses. In addition to the growth of e-commerce as whole, mobile commerce has sky-rocketed with the help of smartphone devices to provide a convenient way to accomplish multiple daily tasks anytime, anywhere. A recent eMarketer article predicts that in 4 years, mobile...→ Read More
“You have to be willing to fail for a long time” While conducting my research, the first quotation I came across regarding viral content marketing was from Rand Fishkin . He wrote, “You have to be willing to fail for a long time.” Viral marketing is not easy or everyone would do it. With that said, there are many guides and resources to help you create viral content. Before creating your content, you need to consider several factors. Let’s start with the...→ Read More
Quit Touching Your Mouse or You’ll Go Blind! A quick guide to Excel shortcuts As many of you know, SEM work and Excel go hand in hand like ham and tuna fish or something like that. One way that can save you a lot of time and headache is to learn your Excel short cuts as quickly as possible. Here are my top ten favorite shortcuts that help me keep my hand off my mouse and on the keyboard making money for my client. #10 F4 When used inside the formula bar,...→ Read More
Last week the Vertical Nerve search marketing team attended the State of Search conference 2013. The day was chockfull of interesting presentations from industry experts and below we have compiled a list of some of our favorite subjects. Recycling – New Green SEM Tactics Out with the old and in with the new is the mantra for any product-driven company. The inherent belief many consumers have is that new means better and are more willing than ever to throw out items...→ Read More
Online holiday shopping has steadily grown to be the channel of choice for busy consumers that aren’t willing to fight the crowds and waste time in lines to find the perfect gifts. In a recent Google research study it was reported that 89% of consumers plan to use the internet for holiday shopping, and that 78% of Display and search marketing ads as well as email offers will influence purchasing decisions. As consumers browse online, it’s up to retailers to...→ Read More