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New *BETA* Google Tag Manager User Interface Announced Today!


Google announces first major overhaul of GTM interface A few minutes ago, Google announced on their Analytics blog a major overhaul and update to the user interface and functionality for Google Tag Manager. The new interface will be available in a beta mode for a few months before becoming the default interface early in 2015. For now, all existing accounts and containers will be accessed using the familiar UI, but new accounts can be created in the new interface by using...
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Vertical Nerve Trains the Newest Group of Analytics & Tag Manager Ninjas


Last week Vertical Nerve hosted its first public 2 Day Google Analytics and Tag Manager training event. Industry leaders from top Dallas/Fort Worth companies arrived bright and early and ready to learn and learn they did! As Vertical Nerve approached the idea of hosting a public training we had 2 thoughts in mind:  How do we make sure that at the end of the day no matter the skill set of the attendee, that everyone learns something new? How can we compress all of the...
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Analytics Update: Time to Use the New Google Tag Manager History Listener


A Use Case One of our clients recently came to us with a new mobile website design and required a Google Tag Manager, Universal Analytics and Enhanced Ecommerce implementation prior to launch. Excited to take on this project, I rolled up my sleeves and immediately got started with what I thought was going to be the basics: a standard pageview tag. As I went about my normal implementation method however, I realized this site utilized a new and upcoming feature that loads...
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Analytics Update: Time to Use the New Google Tag Manager History Listener


A Use Case One of our clients recently came to us with a new mobile website design and required a Google Tag Manager, Universal Analytics and Enhanced Ecommerce implementation prior to launch. Excited to take on this project, I rolled up my sleeves and immediately got started with what I thought was going to be the basics: a standard pageview tag. As I went about my normal implementation method however, I realized this site utilized a new and upcoming feature that loads pages using...
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Analytics Update: Enhanced Ecommerce Product Impressions


Something to Consider Google Analytics released its new Enhanced Ecommerce plug-in from beta a few months ago and in that time Vertical Nerve has been quickly ramping up on its functionality, breadth of features and implementation requirements. As consultants, we of course feel it best to develop our own recommendations and best practices. One such recommendation arose quite quickly as we thought through the implementation and impact of the new product impression tag. Consider...
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Got Tags? Then We Have the Tag Manager Training for You


Since it's release in 2012 Google Tag Manager has quickly risen to be one of the most handy tools in an analysts arsenal. Today most websites have a wide variety tags from JavaScript to Remarketing tags, it's difficult to keep each tag straight unless you have Google Tag Manager. In fact, we have seen as many as different unique tags implemented on the same site.  Learning how to efficiently use Tag Manager for your business can be a bit overwhelming at first which is why our team...
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Vertical Nerve Proudly Announces It Made the Cut for the 2014 Fast Tech Awards for the Second Year


Three cheers for Vertical Nerve! We are very proud to announce that for the second year, we have made the 2014 Fast Tech award list for Dallas/Fort Worth Companies. Vertical Nerve made the list at number 18 of the 35 of the fastest growing technology companies in the Greater Dallas area by the Metroplex Technology Business Council. The Fast Tech Awards, recognize outstanding information technology organizations in the North Texas area that have made contributions to the technology industry....
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October 15, 2014
Google announces first major overhaul of GTM interface A few minutes ago, Google...

September 25, 2014
Last week Vertical Nerve hosted its first public 2 Day Google Analytics and Tag Manager training...
June 24, 2013
DALLAS, June 25, 2013 –  Vertical Nerve (VNI), a nationally recognized web and mobile...

June 17, 2013
DALLAS, June 10, 2013 -- Vertical Nerve, a nationally recognized analytics, search marketing,...
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