The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
While working on some of our accounts today, I noticed a strange anomaly. Some of the ads had no description lines…Say Whaaa? That’s right…Check it out: We know that Google does testing all of the time, so this is more than likely one of those tests. At the same time this has me wondering how far spread the test is and what it means to my optimization process! When optimizing / picking winners, I always focus on the primary visible ad...→ Read More
A brief overview of content grouping and how to use them in the Behavior Flow report. The Google Analytics team announced this week that you can now use your Content Groupings within the Behavior Flow report. This addition is an attempt to allow more personalization of this report. Below we'll give a quick recap of how to set up Content Groupings and then how to select them in the report. Creating Groups In the admin of your account, there's an option for "Content Grouping" under...→ Read More
Making the decision on A/B testing your site If you've ever had the pleasure of sitting in a website design meeting, you may have noticed that often times, there are conflicting opinions on everything from content, to navigation, to the color and size of buttons. So how do you decide whose opinion wins? Is it the designer with the latest knowledge from industry trends and standards? Is it the developer who knows which route would be the most efficient to build? Often...→ Read More
Google Changes the Names of Some Key Terms Over the past week or so, you may have noticed that a few key terms have been changed. In a nutshell, Google did a "find and replace" of Visitors and Visits. Visits will now be known as Sessions and Visitors will be known as Users. You'll see this change across the interface on overview reports, tables, segment and report options and even report names. The good news is, the definitions are the same. If you understand the concept that...→ Read More
Five Elements of a Story The Analytics industry loves to talk about how we are storytellers and that the best way to power our presentations is to learn to tell the story in a compelling way. From my experience, however, most analysts are still stuck in data mode. Some have moved beyond the presentation of data tables to visually appealing charts, graphs and other such widgets, but the trick to being a storyteller is much more than visually appealing data representations. In this...→ Read More
Analytics Update: GA Marketing Attribution A Part of Your Daily Routine As a Digital Analyst, one of my favorite areas to review for my clients is their marketing attribution reporting. These reports provide insight into how people are coming to a site, down to the granular level of which specific campaign link they clicked to get there. This attribution does not happen magically though, and requires that the marketer ensure their campaign links include Google Analytics marketing...→ Read More
Free Conversion Funnel Tracking Tool Paditrack A few weeks ago I wanted to set up a conversion funnel that required each step to be based on multiple versions of a page. In Google Analytics, this is very difficult to do because you can only view your funnels via one version of a page at a time. For example, in Google Analytics you can set up a funnel where the following conditions apply: Step 1: Page is www.mysite.com/stepone Step 2: Page is www.mysite.com/steptwo Step 3:...→ Read More