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How to Become a Google Analytics Master


Marketing and Analytics go hand in hand. You probably devoted your college career to studying marketing and hopefully applying all that hard work in your current position to the real world, so pat yourself on the back marketing pro! But what about digital analytics? Every good marketer knows that making decisions based on reliable and ACCURATE data and not on guesses or hunches is the only way to achieve ROI.  While many companies have entire marketing teams, typically only a few...
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Analytics Tip: Parameters Galore


Top 3 Ways to Organize Your Reports When Your URLs are Full of Parameters If your page URLs tend to look like this:  /page?p1=very&abc=important&123=but&xyz=frustrating  ... chances are the row count on your Site Content report looks a bit like this: If all you want to do is see how many people saw "/page", below are three options for cleaning up your parameters.  1. Get Rid of Them This is the most basic and easiest of the solutions....
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We built it, they came, and they converted


If you read our last post, If you build it, they will come… but will they convert? , you learned a bit about CRO, or Conversion Rate Optimization. Now you know what it is, its estimated monthly cost, and, most importantly, how it can improve visitor conversion on your website without a long development process and a costly redesign.  Here are some results of a recent CRO test we ran for one of our clients. We decided to test whether or not featuring the words “Free...
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New Blog featured on Marketing Land: All You Need to Know About Tag Management


Ever wonder what all the hype is about surrounding Google Tag Manager? Good news, our very own Google Analytics and Tag Manager Guru, Tyson Kirksey just posted Part One of his multi-part blog series that covers: The Complexity & Confusion Of Tracking Without Tag Management on Marketingland.com .  This blog covers: What is a Tag Anyway? The Most Common Types Of Tags A Google Analytics Tag What Has Tagging Looked Like Thus Far? Benefits of Finding a Tag...
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If you build it, they will come… but will they convert?


It’s that time of year again, the time when marketing departments start planning for the next year marketing initiatives, and one major item on the agenda is always whether or not it’s time for a website redesign. The only problem with redesigning your website is that there is never just one problem. In most cases, you will face going over budget, exceeding your timeline for launch because no one can agree on the best design to implement, and in the worst cases, spending all that...
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Why Google BigQuery?


As the digital space continues to expand and data becomes more readily available, online businesses are provided with both opportunities and challenges. Opportunities include: •    Enhanced customer profiling •    More personalized marketing strategies •    Online/offline data integration •    Creating transparencies •    Making new discoveries  There is no doubt that this increase in...
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One of My Favorite Google Tag Manager Things


The Power of Event Listeners Google Tag Manager is just plain wonderful. While no tag manager fully automates every tag you could possibly want or need, and you will need to pull in your development team on occasion to push data to the data layer, GTM does have several capabilities that give you the power to automate many tags, particularly event tags. In this article, I will provide an example of how you can trigger a tag automatically without requiring additional development effort....
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August 26, 2014
Marketing and Analytics go hand in hand. You probably devoted your college career to studying...

August 19, 2014
Top 3 Ways to Organize Your Reports When Your URLs are Full of Parameters If your page...
June 17, 2013
DALLAS, June 10, 2013 -- Vertical Nerve, a nationally recognized analytics, search marketing,...

March 7, 2013
Vertical Nerve, a nationally recognized digital analytics, search marketing, web and mobile...
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