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New & Improved Google Tag Manager Debug Panel


A Welcome Overhaul We are pleased to inform you that Google released a new and improved version of the Google Tag Manager Debug Panel. You can now see each dataLayer push and the tags that fire if an event is included. On the Tags tab, you can drill into each tag to view its properties. There is also a feature that allows you to drill into your Macros and provides the Macro type and value that is passed.  If you aren't sure how to activate the debug tool, the easiest way is...
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Google Shopping Announces Another Round of Updates for Merchants


Today the Google Shopping team announced new updates rolling out to merchant centers that will officially be enforced by September 30. As the adoption of online shopping continues to grow, merchants need to be aware of Google’s feed specifications and how clean, optimized data affects the likelihood of visitors making purchases on their websites.  Some of the updates announced on the AdWords blog include:  Mobile landing page links now need to be submitted...
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Dynamic Remarketing 101


Recently, we teamed up with our partners at Google to present our webinar: Dynamic Remarketing 101. As an ecommerce merchant, if your business isn't testing dynamic remarketing campaigns, you could be missing out on sales. Dynamic Remarketing allows ads to be displayed to past website visitors who didn't convert. What is great about these ads is the ability for merchants not only to remarket to past visitors but to specifically display the products that the visitor had already seen. For...
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Google Analytics Summit 2014


Google has kicked off another great conference with some exciting announcements! Here are some quick notes on the ones we're allowed to share: Enhanced Ecommerce!  This is the big daddy of the public announcements! We're hoping to learn more about it as the conference goes on but here's a sneak peek of one of the new reports (launch TBD):  More Data Upload Options This is another incredibly exciting update! Currently, you can upload your cost data from sources...
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Analytics Update: GACP Summit 2014


Vertical Nerve to attend 2014 Google Analytics Certified Partner Summit next week! Since the early years of the Google Analytics Certified Partner program, Vertical Nerve has had the honor to attend and catch a glimpse of the latest and greatest Google has planned for their product. Each year, there tends to be several exciting announcements that we're allowed to share with our clients and the public, so stay tuned to our blog and newsletter for those updates! As many...
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Does In-Page Analytics Work in Universal?


So you've upgraded to Universal Analytics, and you're enjoying all of the cool new features like Custom Dimensions, Custom Metrics and User ID Tracking. But when you go back to that infamous report that everyone loves to hate called In-Page Analytics, you all of a sudden get an error message that looks like this: Ack!! Is In-Page Analytics not support in Universal? The error message would certainly lead one to believe that, since it references ga.js. In fact, this error has...
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Where Did The Google Ad Description Lines Go?


While working on some of our accounts today, I noticed a strange anomaly.   Some of the ads had no description lines…Say Whaaa? That’s right…Check it out: We know that Google does testing all of the time, so this is more than likely one of those tests.   At the same time this has me wondering how far spread the test is and what it means to my optimization process!   When optimizing / picking winners, I always focus on the primary visible ad...
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July 3, 2014
A Welcome Overhaul We are pleased to inform you that Google released a new and improved...

June 20, 2014
Today the Google Shopping team announced new updates rolling out to merchant centers that will...
March 7, 2013
Vertical Nerve, a nationally recognized digital analytics, search marketing, web and mobile...

February 19, 2013
Vertical Nerve, a nationally recognized digital analytics, search marketing, web and mobile...
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