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Sharpen Your Analytics Skills With Our Google Analytics & Tag Manager Training


Every good marketer knows that making decisions based on reliable and  accurate  data (and not on guesses or hunches) is the only way to achieve the highest ROI and a very happy boss. Google Analytics is the most widely used analytics platform, but when it comes to using Google Analytics & Tag Manager, at first glance, it may look a lot easier than it actually is. If your business depends on the data that Google products provide, and you’re looking to increase your...
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10 Quick Facts About the New Google Analytics 360 Suite


Yesterday, Google announced their creation of the new Google Analytics 360 Suite . The writing has been on the wall for a while and it’s awesome to hear the official news. Overview Google Analytics 360 is a rebranded name for Google Analytics Premium. The suite is a comprehensive set of products that integrate with one another to make the job of a digital marketer easier. The suite allows data to be shared across various tools, leading to smarter, data-driven...
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Demystifying the Beast:10 Benefits of Google Analytics Premium


  *Update Google recently announced an upcoming launch of the Google Analytics 360 Suite. Stay tuned to read all about it. Last week on the blog we covered a basic overview of Google Analytics Premium. By now you should know that Google Analytics Premium isn’t just another analytics platform; it’s THE platform for enterprise-level brands (and more!) to bring data together to monitor and analyze, supporting strategy development and business measurement. Creating...
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Demystifying the Beast: What is Google Analytics Premium?


Google Analytics is the world’s most widely used analytics platform . With capabilities to track how visitors find your site and all activity that takes place there, from visitor locations to number of unique visitors, there is no wonder it’s a popular way to track and measure website performance. Meet Google Analytics Premium , the strong yet shy, younger sibling of Google Analytics. Google Analytics Premium provides all the free capabilities of Google...
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Employee Spotlight: Star Bradshaw


February's Employee Spotlight is dedicated to Star Bradshaw, Vertical Nerve's Conversion Optimization Director. Star has been with Vertical Nerve since November 2015, planning and implementing usercentric A|B tests for clients. Throughout her digital marketing career, she has she has focused on testing and improving user experience for many B2B and B2C clients. Star holds certifications in conversion optimization, landing page optimization and user experience. She spends her days at...
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Google Abandoning Ads on Right Side of Search Results


A lot of people are seeing the headline that Google is abandoning  ads on the right side of search results. When in reality it is more like a restructure. Google has said that they will be moving away from showing ads on the right-hand side and instead will show four ads at the top of the search results and three at the bottom of the organic results. This means that they are really moving from showing an average of 10 results on a page to showing a maximum of seven results on a...
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7 Deadly Sins of Conversion Rate Optimization


Conversion rate optimization is an emergent craft that endeavors to improve the experience and increase response rates of website visitors. Dwelling, as it does, at the nexus of art and science, this field is still shrouded in mystery for many. Having the ability to influence and persuade strangers (site visitors) to respond may even be considered wizardry. As a practitioner of CRO, I believe this ability also engenders responsibility. Along those lines, we should strive to avoid these...
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March 21, 2016
Every good marketer knows that making decisions based on reliable and  accurate  data...

March 17, 2016
Yesterday, Google announced their creation of the new Google Analytics 360 Suite . The...
February 14, 2014
Vertical Nerve, a nationally-recognized digital optimization firm, was recently chosen to be the...

October 29, 2013
Dallas, TX, October 29, 2013, Vertical Nerve, a nationally recognized digital optimization firm,...
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