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How to Test Whether Your Website’s Google Analytics is Working Properly


Sometimes determining whether or not your Google Analytics is working correctly can be confusing and difficult. But have no fear, these two simple testing techniques can make the process a breeze. 1. Create a New View Start by creating a new view with a filter that only includes your IP address. You can look up your IP address by Googling, “What’s my IP.”  Note: Make sure to enter in your individual IP address instead of the 127.0.0.1 example written...
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How to Choose a Premier Google Partner Agency


Google recently expanded its Partner Program by introducing their Premier Partner Program , an exclusive designation to differentiate the top tier partner agencies - the top 3% in fact. Instead of trying to determine who’s legit and who’s just full of hot air, simply turn to Google for a list of Premier Partners who represent the best of the best in the business.  The right agency for your brand Even when you’re selecting from amongst the best, it’s...
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Employee Spotlight: Ken Tippens


August’s Employee Spotlight is dedicated to Ken Tippens, a Senior SEO Manager at Vertical Nerve. Ken has been with Vertical Nerve since 2015, providing insight and leading SEO strategy on some of the agency’s biggest clients. During his digital marketing career, Ken has focused on local SEO and helping clients reach their customers right where their customers are, in the “now” moments . Ken is proud to be certified in Google Analytics, Tag Manager, and AdWords. He...
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Vertical Nerve’s Road to the Inc. 5000, Again.


A couple of weeks ago we received a packet from the Inc. 5000 that had an invitation for the upcoming conference in San Antonio, this month's issue of the Inc. magazine and some coupons for flying via American Airlines. Inc . sent us all of that to let us know that once again we’ve made it to the Inc. 5000 list, something we think is pretty cool. When Vertical Nerve first made the Inc. 5000 list of America’s fastest-growing private companies a few years ago, our...
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7 Reasons you should be working with a Premier Google Partner Agency


Are you looking for help managing your Google AdWords strategy, but not sure how or where to start? The first place to look is a Premier Google Partner! Here is everything you need to know about Google's newest premier badge and seven benefits to hiring a partner agency. What is a Premier Google Partner? To become a Google Partner, an agency’s AdWords specialists are required to take and pass a series of complex tests with a minimum qualifying score and meet a strict set of...
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Google’s Search Console Reporting Sheds New Light on Web Traffic


Measuring your brand’s web traffic is key to mastering your audience and their behaviors. Only once you understand who your audience is can you properly target them in a way that will lead to conversions . Google’s new search console can help you learn more about your brand's audience by tracking the traffic or lead source, device category used and exactly how they got to your website.  To access search console reporting, start by clicking on the Acquisitions...
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Vertical Nerve Becomes Exclusive Premier Google Partner


One of the keys to a successful online marketing campaign is using the right channels. For many businesses, the most crucial online channel is paid advertising: reaching the right customers through a strategic combination of search, display, mobile, remarketing and video ads. Online advertising works if you’re seeing a positive return on investment, and to achieve success,  you must work with someone who really knows what they’re doing in this highly competitive market...
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September 12, 2016
Sometimes determining whether or not your Google Analytics is working correctly can be confusing...

September 5, 2016
Google recently expanded its Partner Program by introducing their Premier Partner Program , an...
June 24, 2013
DALLAS, June 25, 2013 –  Vertical Nerve (VNI), a nationally recognized web and mobile...

June 17, 2013
DALLAS, June 10, 2013 -- Vertical Nerve, a nationally recognized analytics, search marketing,...
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