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Google’s Achilles’ Heel


Monday morning, I kicked things off with a cup of Joe and the first news of the day over at Search Engine Land. I was reading “Nearly A Year Later, Google’s Penalty Notices Remain Confusing” by Barry Schwartz. Needless to say, I began drafting a windy comment and it got so dang windy, I decided to dish it up here at the VNI blog. The gist of Barry’s story is covering Google’s lack of transparency when it comes to getting spam notifications in web master...
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Optimizely + Google Analytics Integration Using Google Tag Manager and the Data Layer


Optimizely, our favorite A/B testing tool, has a terrific built-in integration with Google Analytics that can be easily turned on in the Experiment Settings menu, as seen below. If you are using the Classic, asynchronous version of Google Analytics and you have implemented Optimizely and Google Analytics in the standard positions, this should work great for you.    However, many organizations are moving their GA code inside of a container tag using something like Google Tag...
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Big Company Content Marketing


Not offending all of your customers as a large company Big companies have the ultimate catch-22 of viral marketing: they have the benefit of a built in audience and brand awareness, but that means they also have a diverse pool of people who could be easily upset. Anyone who posts anything on behalf of the company should answer these two simple questions: “Who is this going to offend?” and “Do they buy things from me?” If you answered yes to the second question, you...
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Want to Schema markup your site? Here’s how.


As we set out on this journey together, I would like to first explain a few of the terms we are about to come across as they were confusing to me in the beginning. Markup – A piece of code to tell the search engines what specific items are, e.g. address, review and recipe Schema.org – A dictionary full of the html tags you can use to mark up your site Rich Snippets – What Google actually displays from your site markups, e.g. breadcrumbs and review ratings as...
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Google Goes Global with Shopping Campaign Update


Last year, Google announced an exciting addition to Product Listing Ads and introduced Shopping Campaigns. Shopping Campaigns offered ecommerce vendors a streamlined way to advertise their products by integrating directly with AdWords, making bid management, reporting and account optimization more efficient.  Last week, Shopping campaigns became available globally, expanding beyond initial test countries. Along with the expansion, campaigns managed in Google Shopping now allow bulk...
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A Digital Analyst's Evolution Toward Becoming Product Agnostic


Earlier this week, I published an article on OnlineBehavior.com , sharing my story of how as a loyal Coremetrics user, my eyes have been recently opened to the possibilities of utilizing other web analytics tools. I’ve come to realize that not all web analytics tools are created equal, none of them are perfect, and more importantly, they each possess unique features that can give you the advantage you need in certain scenarios.  At my last agency, I was given the amazing...
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Three Facebook Ad Targets to Help Boost Conversion


In the past, Facebook ads were a convenient way to promote your page that most Facebook advertisers used to simply boost "likes." With new tools to track the effects of your Facebook campaign on your site and over 1.23 billion unique monthly users to target, Facebook advertisers are seeing a higher return at lower costs than ever before. Using some of the new features of the Facebook ad platform, below are three solid strategies to help take your Facebook Ad Campaigns from zero to profitable...
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March 26, 2014
Monday morning, I kicked things off with a cup of Joe and the first news of the day over at...

March 12, 2014
Optimizely, our favorite A/B testing tool, has a terrific built-in integration with Google...
June 7, 2011
DALLAS, TX -- Jun 07, 2011 Vertical Nerve, a Google Analytics Certified Partner helping...

June 14, 2010
June 2009 Vertical Nerve, the industry's leading sales and marketing technology provider,...
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