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Breaking News! Google Analytics Releases an iPhone App


Those of you who have an Android smartphone may have already seen the June release of a Google Analytics App. iPhone users, do not despair! Yesterday, Google officially released an iOS version. When you search for the new app to download it, be sure to choose the one with the Google Analytics logo, by Google, Inc. There are many paid GA related apps out there that were developed by other folks, but this one is free of course.  Our Favorite Features: Real Time Analytics --...
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Common Questions & Answers for Dynamic Remarketing Beginners


Last month, the Vertical Nerve team along with our agency partners at Google presented the fourth installment of our Google Shopping webinar series: How to Optimize Dynamic Remarketing Campaigns. Google Shopping and Dynamic Remarketing strategies are continually evolving; in fact Google released changes coming soon on their recent blog .  It can all be overwhelming for new ecommerce merchants so we put together a helpful list of common questions and answers we often hear from our...
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Analytics Update: Google Analytics SDK for Android and iOS


Those of you who have an Android smartphone may have already seen the June release of a Google Analytics App. iPhone users, do not despair! Yesterday, Google officially released an iOS version. When you search for the new app to download it, be sure to choose the one with the Google Analytics logo, by Google, Inc. There are many paid GA related apps out there that were developed by other folks, but this one is free of course.  Our Favorite Features: Real Time Analytics --...
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New & Improved Google Tag Manager Debug Panel


A Welcome Overhaul We are pleased to inform you that Google released a new and improved version of the Google Tag Manager Debug Panel. You can now see each dataLayer push and the tags that fire if an event is included. On the Tags tab, you can drill into each tag to view its properties. There is also a feature that allows you to drill into your Macros and provides the Macro type and value that is passed.  If you aren't sure how to activate the debug tool, the easiest way is...
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Google Shopping Announces Another Round of Updates for Merchants


Today the Google Shopping team announced new updates rolling out to merchant centers that will officially be enforced by September 30. As the adoption of online shopping continues to grow, merchants need to be aware of Google’s feed specifications and how clean, optimized data affects the likelihood of visitors making purchases on their websites.  Some of the updates announced on the AdWords blog include:  Mobile landing page links now need to be submitted...
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Dynamic Remarketing 101


Recently, we teamed up with our partners at Google to present our webinar: Dynamic Remarketing 101. As an ecommerce merchant, if your business isn't testing dynamic remarketing campaigns, you could be missing out on sales. Dynamic Remarketing allows ads to be displayed to past website visitors who didn't convert. What is great about these ads is the ability for merchants not only to remarket to past visitors but to specifically display the products that the visitor had already seen. For...
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Google Analytics Summit 2014


Google has kicked off another great conference with some exciting announcements! Here are some quick notes on the ones we're allowed to share: Enhanced Ecommerce!  This is the big daddy of the public announcements! We're hoping to learn more about it as the conference goes on but here's a sneak peek of one of the new reports (launch TBD):  More Data Upload Options This is another incredibly exciting update! Currently, you can upload your cost data from sources...
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July 18, 2014
Those of you who have an Android smartphone may have already seen the June release of a Google...

July 11, 2014
Last month, the Vertical Nerve team along with our agency partners at Google presented the...
January 31, 2012
DALLAS, Jan 31, 2012 -- Vertical Nerve, a nationally recognized analytics and search marketing...

July 13, 2011
  Dallas, Texas -- Jul 13, 2011 -- Vertical Nerve, a Dallas-based online performance...
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