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Driving Results with Digital Marketing: A Webinar for Auto Dealers


  On Tuesday, May 24th, Vertical Nerd Andrew Ellis, Senior Account Manager, will join Googler Andrew Nelson, AdWords expert and Agency Development Manager, to talk about the modern car buyer's path to purchase and strategies for auto dealers to increase conversions with digital marketing.   Did you know? There are 24 touchpoints in the car buyer cycle; 19 of them are online!   Join The Webinar Gain insight into the world of digital marketing from...
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Digital Analytics Project Plan Best Practices


I often get asked by my clients when the analytics team should be looped in as new features, page(s), or site redesign are being developed on a website. In other words, rather than waiting until after something new has launched, at what point should the digital analytics team be brought in to scope the data collection requirements and help create and implement a tagging plan? I truly love this question, as it means that digital analytics has finally been recognized as a launch...
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Employee Spotlight: Surbhi Kumar


April's Employee Spotlight is dedicated to Surbhi Kumar, a Junior Digital Analyst at Vertical Nerve. Surbhi has been with Vertical Nerve since September 2015,  managing event tags, developing API dashboards and conducting analytics audits for clients. Throughout her digital marketing career, she has supported brands with data mining, portal launches and spreadsheet modeling. Surbhi is Google Analytics and SAS Base Programmer certified. She spends her days at Vertical Nerve analyzing...
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The Ultimate Guide to Social Media Advertising


Social media advertising is an effective way to win the business and attention of your target audience. Catch the eyes of your target demographic while they are catching up with family and friends or finding online inspiration using the hottest social channels today - Facebook, Twitter, Instagram, Pinterest and LinkedIn. This infographic shines a light on what sets each social media channel apart when it comes to advertising. Download the guide below to gain the insight to...
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Get a Free Google Analytics Audit Today


Google Analytics  is the world’s  most widely used analytics platform . With capabilities to track how visitors find your site and all activity that takes place there, from visitor locations to number of unique visitors, it’s a popular way for marketers to track and measure website performance. Is your site tagged correctly? Are you monitoring conversions with your site? Are there any duplicate tags or codes on your website? You can answer these...
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Google Tag Manager: How To Do a Version Rollback


Google Tag Manager (GTM) is a free tool that empowers marketers to track website actions using tags. A free and easy tool, GTM is simple and doesn't require HTML or complex coding. Every time you publish changes in GTM, a new version is created, and the current version is archived. The date related information of all the versions can be viewed under the versions tab. If you click on any of the versions, you will see all changes that took place in each version; hence, if you want to...
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Recapture Customers with Remarketing [Webinar Series]


Remarketing is an avenue to reach customers who have previously visited your website, showing interest in your brand. With targeted advertising campaigns you can use the power of remarketing across display, search and social media to bring those visitors back!  Remarketing requires a specific strategy to structure account settings and ads in order to have an optimized campaign. These webinars show steps and cover tactics you can use to remarket your brand. Tune into our...
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May 9, 2016
  On Tuesday, May 24th, Vertical Nerd Andrew Ellis, Senior Account Manager, will...

May 2, 2016
I often get asked by my clients when the analytics team should be looped in as new...
June 17, 2013
DALLAS, June 10, 2013 -- Vertical Nerve, a nationally recognized analytics, search marketing,...

March 7, 2013
Vertical Nerve, a nationally recognized digital analytics, search marketing, web and mobile...
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