The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
If you have been following our blog, you know that in my last post I tackled the what, how and why of Google’s new feature, Target Outranking Share. Now it’s time to see the strategy in action. The Test We were motivated to try this strategy for a particular advertising client in the event management software industry who faced a competitor with strong brand recognition. In order for their PPC efforts to be successful, outranking this competitor could result in...→ Read More
In November 2014, Google unveiled a new bidding strategy called Target Outranking Share. The name pretty much says it all: the goal of this strategy is to adjust bids to outrank a particular competitor’s domain in the ad auction. We had the opportunity to try this strategy shortly after its initial release, and we managed to get some solid data results. Set up the Target Outranking Share Strategy with this form. But first, here’s a little background on the...→ Read More
Google Analytics is a great solution for businesses that want to monitor, track and analyze their website traffic. Small-to-medium and large businesses alike rely on Google Analytics for measurement planning. From tracking the way people access your site - tablet, mobile or desktop - to understanding where users are coming from, measuring your website can help you develop and tweak your marketing strategy to effectively reach potential customers. Want to learn more? Watch this...→ Read More
Three years ago, Google released Tag Manager , and it has quickly become one of the most helpful tools an analyst can use. But it can be complicated for those who haven’t yet been initiated. That’s where we come in… we are hosting a live Tag Manager training on January 28th for analysts looking to improve their knowledge of Google Tag Manager. Want to attend? Register at training.verticalnerve.com (and use code SECRETSAUCE for a sweet discount!)....→ Read More
Last week Google announced a significant update to its offline editing tool for AdWords campaigns. The new and improved AdWords Editor 11 is now available for download and offers a few changes that should help make everyone’s lives easier when making bulk changes to their AdWords campaigns going forward. What’s New? Design : You don’t have to be a design expert to notice right off the bat that AdWords Editor 11 has a sleek, new design and...→ Read More
Google engagement ads have started to really take off. This new ad format combines traditional display ads with rich media to create a highly engaging ad unit. In the first post in this 2-part blog series, we gave you the run-down on what types of ad formats are available. Now, it's time to assess the full Pro-Con debate to decide if Google Engagement Ads are right for your brand. Standard Lightbox Google Engagement Ad Benefits These...→ Read More
Earlier this year, Google announced a new product offering called "Engagement Ads". This new ad format combines traditional display ads with rich media to create highly engaging ad units. In this 2-part blog series, I'll introduce you to the different types of Engagement ads available and provide insight into the pros and cons of this new offering. Not sure which Enagement Ad is right for your brand? Keep reading for a quick run-down of the new formats. The Standard...→ Read More