The online marketing world constantly changes and it’s easy to lose momentum. Our videos illustrate how companies can use emerging tools and trends to promote their business.
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Whether you're launching a new site, overhauling a section of your current one or just want to make sure your site is performing, below are a few reports that will help you in the testing process. Browser Version: The best practice when browser testing your site is to test several of the latest versions of the most popular browsers. By viewing the Browser & OS report and setting the Secondary Dimension as Browser Version, you can see which browsers bring in your most traffic and...→ Read More
As you may know, Google Shopping has undergone some changes, and a recent statement at SXSW this week from Google’s Matt Cutts hinted another change in the coming months. “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results." Currently, Google’s Product Listing Ad...→ Read More
Over the next few weeks Google will be upgrading all Analytics accounts with new user permissions which will allow you a lot more flexibility than the current two options of user and administrator. Three Types: There will be three types of user: "Edit" which is just like Administrator is now, "View" which is similar to the current User role and can only see reports, and "Manage Users" whose only admin power is to manage users and their permissions. Levels of Permissions:...→ Read More
If your site currently goes across multiple domains and you're interested in setting up Google Tag Manager but not sure how that would work, Google recently made this process a little easier to tackle. Within the Google Analytics tag template you now have a new option for Cross Domain tracking: To see their step by step instructions on how to use Google Tag Manager for multiple domains, click here . We've been inundated with tag management projects lately - if you've switched to...→ Read More
DAA Dallas Symposium: Tomorrow's the day! The Vertical Nerve Analytics team will be attending the very first DAA Dallas Symposium tomorrow afternoon. Stay tuned to our blog and twitter for the day's highlights. If you're attending with us, see the bottom of this page for directions and parking information. If you'd like to attend there are still spots available! Click here for more information and to register. Hope to see you there! Weekly Update: Change History...→ Read More
If your site has several different types of audience segments: people paying their bills, employees logging into the intranet, etc. you may find yourself wanting to view their behavior separately without having to deal with profile filters. Below is an example of how to do this. The easiest way to do this is to identify a page that only that audience segment would see (i.e. My Account page, Intranet Home page, etc) and set up a custom segment like the one below: This segment will...→ Read More
This week, Google announced the launch of their new Chrome plugin that can be used to help ensure your tags are installed correctly. Once installed you'll see a tag in the toolbar that turns blue when everything looks good and red if it has found an error. You can click on the tag to see what tags and errors it found. To find out more you can see Google's writeup or download the plugin here . → Read More