The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Analytics Tip: Migrating Custom Variables to Custom Dimensions Roadmap to Universal Transition As many of you are aware, Google has started prepping everyone for the migration from the current Asynchronous tracking code to Universal Analytics. With this change will also come a migration from using Custom Variables to Custom Dimensions. While these two are similar, there are some nuances to adjust to. The first big difference between the two is that instead of just setting...→ Read More
Monday morning, I kicked things off with a cup of Joe and the first news of the day over at Search Engine Land. I was reading “Nearly A Year Later, Google’s Penalty Notices Remain Confusing” by Barry Schwartz. Needless to say, I began drafting a windy comment and it got so dang windy, I decided to dish it up here at the VNI blog. The gist of Barry’s story is covering Google’s lack of transparency when it comes to getting spam notifications in web master...→ Read More
Optimizely, our favorite A/B testing tool, has a terrific built-in integration with Google Analytics that can be easily turned on in the Experiment Settings menu, as seen below. If you are using the Classic, asynchronous version of Google Analytics and you have implemented Optimizely and Google Analytics in the standard positions, this should work great for you. However, many organizations are moving their GA code inside of a container tag using something like Google Tag...→ Read More
Not offending all of your customers as a large company Big companies have the ultimate catch-22 of viral marketing: they have the benefit of a built in audience and brand awareness, but that means they also have a diverse pool of people who could be easily upset. Anyone who posts anything on behalf of the company should answer these two simple questions: “Who is this going to offend?” and “Do they buy things from me?” If you answered yes to the second question, you...→ Read More
As we set out on this journey together, I would like to first explain a few of the terms we are about to come across as they were confusing to me in the beginning. Markup – A piece of code to tell the search engines what specific items are, e.g. address, review and recipe Schema.org – A dictionary full of the html tags you can use to mark up your site Rich Snippets – What Google actually displays from your site markups, e.g. breadcrumbs and review ratings as...→ Read More
Last year, Google announced an exciting addition to Product Listing Ads and introduced Shopping Campaigns. Shopping Campaigns offered ecommerce vendors a streamlined way to advertise their products by integrating directly with AdWords, making bid management, reporting and account optimization more efficient. Last week, Shopping campaigns became available globally, expanding beyond initial test countries. Along with the expansion, campaigns managed in Google Shopping now allow bulk...→ Read More
Earlier this week, I published an article on OnlineBehavior.com , sharing my story of how as a loyal Coremetrics user, my eyes have been recently opened to the possibilities of utilizing other web analytics tools. I’ve come to realize that not all web analytics tools are created equal, none of them are perfect, and more importantly, they each possess unique features that can give you the advantage you need in certain scenarios. At my last agency, I was given the amazing...→ Read More