The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
A Use Case One of our clients recently came to us with a new mobile website design and required a Google Tag Manager, Universal Analytics and Enhanced Ecommerce implementation prior to launch. Excited to take on this project, I rolled up my sleeves and immediately got started with what I thought was going to be the basics: a standard pageview tag. As I went about my normal implementation method however, I realized this site utilized a new and upcoming feature that loads pages using...→ Read More
Something to Consider Google Analytics released its new Enhanced Ecommerce plug-in from beta a few months ago and in that time Vertical Nerve has been quickly ramping up on its functionality, breadth of features and implementation requirements. As consultants, we of course feel it best to develop our own recommendations and best practices. One such recommendation arose quite quickly as we thought through the implementation and impact of the new product impression tag. Consider...→ Read More
Three cheers for Vertical Nerve! We are very proud to announce that for the second year, we have made the 2014 Fast Tech award list for Dallas/Fort Worth Companies. Vertical Nerve made the list at number 18 of the 35 of the fastest growing technology companies in the Greater Dallas area by the Metroplex Technology Business Council. The Fast Tech Awards, recognize outstanding information technology organizations in the North Texas area that have made contributions to the technology industry....→ Read More
Google Analytics Features We Can't Live Without Recently in a usability study we were asked "what are some of your favorite, can't-live-without Google Analytics features?". This got us thinking about the little bells and whistles in the interface that we use on a nearly daily basis that take the great reports in GA to the next level. Below is a recap of some of the features that we can't see ourselves living without: 1. Advanced Segments: What did we do before...→ Read More
Marketing and Analytics go hand in hand. You probably devoted your college career to studying marketing and hopefully applying all that hard work in your current position to the real world, so pat yourself on the back marketing pro! But what about digital analytics? Every good marketer knows that making decisions based on reliable and ACCURATE data and not on guesses or hunches is the only way to achieve ROI. While many companies have entire marketing teams, typically only a few...→ Read More
Top 3 Ways to Organize Your Reports When Your URLs are Full of Parameters If your page URLs tend to look like this: /page?p1=very&abc=important&123=but&xyz=frustrating ... chances are the row count on your Site Content report looks a bit like this: If all you want to do is see how many people saw "/page", below are three options for cleaning up your parameters. 1. Get Rid of Them This is the most basic and easiest of the solutions....→ Read More