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Demystifying the Beast:10 Benefits of Google Analytics Premium


  *Update Google recently announced an upcoming launch of the Google Analytics 360 Suite. Stay tuned to read all about it. Last week on the blog we covered a basic overview of Google Analytics Premium. By now you should know that Google Analytics Premium isn’t just another analytics platform; it’s THE platform for enterprise-level brands (and more!) to bring data together to monitor and analyze, supporting strategy development and business measurement. Creating...
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Demystifying the Beast: What is Google Analytics Premium?


Google Analytics is the world’s most widely used analytics platform . With capabilities to track how visitors find your site and all activity that takes place there, from visitor locations to number of unique visitors, there is no wonder it’s a popular way to track and measure website performance. Meet Google Analytics Premium , the strong yet shy, younger sibling of Google Analytics. Google Analytics Premium provides all the free capabilities of Google...
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Employee Spotlight: Star Bradshaw


February's Employee Spotlight is dedicated to Star Bradshaw, Vertical Nerve's Conversion Optimization Director. Star has been with Vertical Nerve since November 2015, planning and implementing usercentric A|B tests for clients. Throughout her digital marketing career, she has she has focused on testing and improving user experience for many B2B and B2C clients. Star holds certifications in conversion optimization, landing page optimization and user experience. She spends her days at...
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Google Abandoning Ads on Right Side of Search Results


A lot of people are seeing the headline that Google is abandoning  ads on the right side of search results. When in reality it is more like a restructure. Google has said that they will be moving away from showing ads on the right-hand side and instead will show four ads at the top of the search results and three at the bottom of the organic results. This means that they are really moving from showing an average of 10 results on a page to showing a maximum of seven results on a...
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7 Deadly Sins of Conversion Rate Optimization


Conversion rate optimization is an emergent craft that endeavors to improve the experience and increase response rates of website visitors. Dwelling, as it does, at the nexus of art and science, this field is still shrouded in mystery for many. Having the ability to influence and persuade strangers (site visitors) to respond may even be considered wizardry. As a practitioner of CRO, I believe this ability also engenders responsibility. Along those lines, we should strive to avoid these...
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Google Analytics and the Power of Real-Time Reporting


Life moves fast. Think about the average price of gas recently. Today gas is $1.55 for a gallon in Dallas county. The national average of gas is $1.79. In February 2015, just this time last year, the national average of gas was $ 2.30 for a gallon. With so many abrupt changes happening everyday (from the weather to the economy and financial climate), marketers need to have the power of real-time reporting to make decisions for optimized campaigns and promotions. Brands...
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Google Brings More Products to the Product Listing Ads Party


It’s a new year. There are new habits to form and resolutions to conquer. Along with the motivation to update my lifestyle, I’m thinking about updating my living room. The other day I did a search for luxury blankets and throws to get some ideas for new decor items. And what did I find?   The search results included five ads. And with just a click of the corner arrow in the bottom right, the amount of ads more than tripled to show 16 options....
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March 14, 2016
  *Update Google recently announced an upcoming launch of the Google Analytics 360...

March 7, 2016
Google Analytics is the world’s most widely used analytics platform . With...
June 6, 2012
DALLAS, June 6, 2012 -- Vertical Nerve , a nationally recognized analytics, search marketing,...

April 24, 2012
Dallas, TX -- Apr 24, 2012 / Vertical Nerve, a nationally recognized analytics, search...
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