The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Recently, we teamed up with our partners at Google to present our webinar: Dynamic Remarketing 101. As an ecommerce merchant, if your business isn't testing dynamic remarketing campaigns, you could be missing out on sales. Dynamic Remarketing allows ads to be displayed to past website visitors who didn't convert. What is great about these ads is the ability for merchants not only to remarket to past visitors but to specifically display the products that the visitor had already seen. For...→ Read More
Google has kicked off another great conference with some exciting announcements! Here are some quick notes on the ones we're allowed to share: Enhanced Ecommerce! This is the big daddy of the public announcements! We're hoping to learn more about it as the conference goes on but here's a sneak peek of one of the new reports (launch TBD): More Data Upload Options This is another incredibly exciting update! Currently, you can upload your cost data from sources...→ Read More
Vertical Nerve to attend 2014 Google Analytics Certified Partner Summit next week! Since the early years of the Google Analytics Certified Partner program, Vertical Nerve has had the honor to attend and catch a glimpse of the latest and greatest Google has planned for their product. Each year, there tends to be several exciting announcements that we're allowed to share with our clients and the public, so stay tuned to our blog and newsletter for those updates! As many...→ Read More
So you've upgraded to Universal Analytics, and you're enjoying all of the cool new features like Custom Dimensions, Custom Metrics and User ID Tracking. But when you go back to that infamous report that everyone loves to hate called In-Page Analytics, you all of a sudden get an error message that looks like this: Ack!! Is In-Page Analytics not support in Universal? The error message would certainly lead one to believe that, since it references ga.js. In fact, this error has...→ Read More
While working on some of our accounts today, I noticed a strange anomaly. Some of the ads had no description lines…Say Whaaa? That’s right…Check it out: We know that Google does testing all of the time, so this is more than likely one of those tests. At the same time this has me wondering how far spread the test is and what it means to my optimization process! When optimizing / picking winners, I always focus on the primary visible ad...→ Read More
A brief overview of content grouping and how to use them in the Behavior Flow report. The Google Analytics team announced this week that you can now use your Content Groupings within the Behavior Flow report. This addition is an attempt to allow more personalization of this report. Below we'll give a quick recap of how to set up Content Groupings and then how to select them in the report. Creating Groups In the admin of your account, there's an option for "Content Grouping" under...→ Read More
Making the decision on A/B testing your site If you've ever had the pleasure of sitting in a website design meeting, you may have noticed that often times, there are conflicting opinions on everything from content, to navigation, to the color and size of buttons. So how do you decide whose opinion wins? Is it the designer with the latest knowledge from industry trends and standards? Is it the developer who knows which route would be the most efficient to build? Often...→ Read More