Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing.
The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
As online advertising gets more and more diverse and robust, keeping track of which investments translate to conversions can be a tricky business. There are plenty of reports in the Google Analytics interface to get you started, such as the All Traffic report with the Goal or Ecommerce tabs selected: But what if you have a long sales cycle and know that it typically takes several visits for a customer to convert? That's where the Top Conversion Paths and Attribution Model reports...→ Read More
Next Wednesday, August 14th, the Dallas Chapter of the Digital Analytics Association will be meeting and hearing from Jace Dicker from Tealium on the topic of tag management. If you are in the DFW area and interested in hearing more about this topic, registration is $5 and open to anyone wanting to attend. Tag Management Overview If you are not familiar with tag management, here's a quick explanation: Tag management is a lot like having a content management system on...→ Read More
Our beloved Marketing Manager, Jennifer, is off this week. She is welcoming home her beloved fiance Brian, who has just returned from service the last 10 months in Afghanistan. Welcome home, Brian! Thank you for your service to our country! → Read More
The other day we ran across a situation where a particular Google Analytics user was attempting to set a Custom Variable, but the variable data was never appearing in the reports. What could cause this? Well, several things but in this case it was a simple matter of GATC order. Many people incorrectly assume that all you need to set a Custom Variable is the setCustomVar statement. Well, technically this is true, however it’s not enough to simply set the variable – it has to be...→ Read More
Google AdWords released an update in an effort to enhance Quality Score transparency in reporting. Quality Score helps determine the relevance of ads based a numeric 1 – 10 scoring process. There are a variety of ranking factors that influence Quality Score including: expected click-through rate, ad relevance and landing page experience. This update can help advertisers understand what specific factors are affecting their ads which in turn will hopefully lead to overall ad...→ Read More
There aren't any major updates to announce today so we're going to recap some small updates from the past few weeks that you may not have seen yet. New Default Segments: One recent update is that Google rolled out a couple of new default segments: "Mobile and Tablet" and "Tablet and Desktop". Previously, you were able to select "Mobile" (which was actually a combination of mobile and tablet traffic) or "Tablet". They've now given you a few more options to review these segments and...→ Read More
In the next few months, Google will be rolling out an overhaul of the Advanced Segments section of the interface. Below is a quick rundown of the changes so that hopefully you can find your way around when the time comes. How to find your segments: Instead of having a button with a drop-down of segments, you'll now see the current segment(s) with an arrow to the left. To select alternate segments or create new ones, click on the arrow to reveal the new segmentation interface....→ Read More