The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
The habits of consumers are quickly changing with the increase in mobile devices and the emphasis to research online before making a purchase to find the best deal and fast. More people today aren’t willing to shop around and wait to buy the items they want and why should they? Most people can easily browse for information on a laptop at work, a smartphone while eating lunch and a tablet while sitting on the couch at home and cursing about actually watching commercials because you...→ Read More
Update 2 pm: Exciting news for mobile app developers! Google recently released Google Tag Manager to mobile apps. This allows developers to push new tags to all users within 12 hours versus going through many rounds of approvals to release a new update for users to have to download. This along with the Google Play announcement this morning is great news for anyone managing mobile apps! The Google Play data acts like impressions showing you how many users see your app versus how many end...→ Read More
Twitter recently added a ‘Website’ option to their existing Analytics section dropdown menu. In June Twitter released their initial Analytics section that included only two options: Timeline activity and Followers. Now it’s possible to see a collection of past Tweets that received clicks and that link back to existing pages on a website. Users can now go to their settings and click on the Twitter Ads section and then click the Analytics dropdown menu. In order to set up...→ Read More
Next week, the Vertical Nerve analytics team will be attending the annual Google Analytics Partner Summit in Mountain View, CA and will be tweeting and blogging as announcements are made on Tuesday. Google will also be livestreaming the first part of this conference on Tuesday morning for anyone interested in listening in. The link and invite can be found here . We've also learned this month that Google is planning to transition all of their organic searches to encrypted (instead...→ Read More
It's time again for the annual Google Analytics Partner Summit. In one week, marketing and analytics teams will come together at Google headquarters from across the globe to find out what innovations are planned for the tool in the coming year. As a 6-time attending partner, the Vertical Nerve analytics team is counting down for the event appropriately titled 'Access, Empower, Act'. “This is my second time to attend the partner summit and I really hope there will be a lot of...→ Read More
Google announced this week that by the end of 2013, they will be deprecating official compatibility with the browser Internet Explorer 8. Instead, they will be focusing on newer/modern browsers so that they can continue to push out more product features to the interface. This update will not affect data collection of users on IE8 but will impact users that use the Google Analytics interface on IE8. The browsers they recommend and will continue to support are: Chrome, Firefox, IE9 or...→ Read More
Google announced this week a couple of feature upgrades on the Content Experiments section of the interface. If your company currently invests in A/B testing through Google Analytics or are looking into doing testing, these updates may interest you. Linking to Adsense: If your site serves ads through Adsense, you're now able to select Adsense Revenue as your experiment's objective. Previously, you only had the option of using either Google Analytics metrics or goals for this part of...→ Read More