The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
As the holiday season approaches, online retailers are busy preparing their marketing strategies to knock 2012 sales numbers out of the park. Today Google announced an important update to Google Shopping for Product Listing Ads (PLAs) with Shopping Campaigns. Shopping Campaigns will integrate directly with AdWords, making bid management, reporting and account optimization more efficient for advertisers. Some high-level benefits mentioned in Google’s announcement...→ Read More
One of Google's current inititives is to make it easier for users to learn the interface and how to use their reporting options. To do this, they launched a new section of their analytics site called Analytics Academy. Enrollment is open anytime you're ready to take the course. Over the course of two weeks, you'll view various lessons from industry experts and test your knowledge as you go. To enroll, simply go to this page and sign up. If you're looking for more advanced...→ Read More
I am pleased to announce our Q3 Rock Star Award winner, Chris Meager. This award is given quarterly by me to the employee whose performance over the period has been the most Rock Starish. And Chris is the perfect recipient. Like a rock star, he’s a Prima Dona who comes in late everyday, demands Fiji water with one cube of ice and fresh lime cut in perfect circles and kicks his feet up while someone massages his feet. OK, OK, clearly that’s a joke...→ Read More
Last week, the Vertical Nerve analytics team attended the annual Google Analytics Partner Summit and learned about all kinds of exciting updates in the GA pipeline. We'll be touching on a lot of updates in the coming weeks but want to start with the ones that will impact you the soonest. If you'd like to see our recap of the first day's announcements, you can see that here . Acquisition and Behavior reports: You may have already noticed a change to a few popular reports:...→ Read More
At the Google Analytics Partner Summit last week we heard from a Wharton professor who wrote a book on ‘customer centricity’ and my first thought as he started was “Now’s a great time to sneak back to the cafeteria for more of that amazing chicken curry” (everything you’ve heard about the food at Googleplex is true, free and yummy). He was following a fantastic presentation from an agency exec who’d used GA to help her client decrease Display...→ Read More
The habits of consumers are quickly changing with the increase in mobile devices and the emphasis to research online before making a purchase to find the best deal and fast. More people today aren’t willing to shop around and wait to buy the items they want and why should they? Most people can easily browse for information on a laptop at work, a smartphone while eating lunch and a tablet while sitting on the couch at home and cursing about actually watching commercials because you...→ Read More
Update 2 pm: Exciting news for mobile app developers! Google recently released Google Tag Manager to mobile apps. This allows developers to push new tags to all users within 12 hours versus going through many rounds of approvals to release a new update for users to have to download. This along with the Google Play announcement this morning is great news for anyone managing mobile apps! The Google Play data acts like impressions showing you how many users see your app versus how many end...→ Read More