The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Last year, Google announced an exciting addition to Product Listing Ads and introduced Shopping Campaigns. Shopping Campaigns offered ecommerce vendors a streamlined way to advertise their products by integrating directly with AdWords, making bid management, reporting and account optimization more efficient. Last week, Shopping campaigns became available globally, expanding beyond initial test countries. Along with the expansion, campaigns managed in Google Shopping now allow bulk...→ Read More
Earlier this week, I published an article on OnlineBehavior.com , sharing my story of how as a loyal Coremetrics user, my eyes have been recently opened to the possibilities of utilizing other web analytics tools. I’ve come to realize that not all web analytics tools are created equal, none of them are perfect, and more importantly, they each possess unique features that can give you the advantage you need in certain scenarios. At my last agency, I was given the amazing...→ Read More
In the past, Facebook ads were a convenient way to promote your page that most Facebook advertisers used to simply boost "likes." With new tools to track the effects of your Facebook campaign on your site and over 1.23 billion unique monthly users to target, Facebook advertisers are seeing a higher return at lower costs than ever before. Using some of the new features of the Facebook ad platform, below are three solid strategies to help take your Facebook Ad Campaigns from zero to profitable...→ Read More
If you're like me, you may have gone into your analytics interface this morning and said to yourself "where am I?" That would be because overnight Google pushed a new design overhaul to the navigation. Luckily it looks like the reports are still in the same place and everything works the same way, you'll just find some of the top navigation has moved around and things look a bit grayer. Below is a quick guide to where the important stuff moved. Which profile am I on? I panicked for a...→ Read More
As we move on from 2013 into 2014, we have seen a continual shift in the SEO landscape that rewards high quality, relevant content with the many changes in Google’s algorithm updates. The shift to semantic search and localization is changing the way Google ranks webpages. According to SearchMetrics , the top 3 rank correlation factors in 2013 were: 1) Google +1 2) Facebook Shares 3) Number of Backlinks We can see that backlinks are still one of the...→ Read More
Optimizely , the world's #1 A/B testing tool, has named Vertical Nerve a Certified Partner. We're super excited about this partnership, and it validates the hard work and resources we've put into Conversion Rate Optimization over the past few years. We're doubling-down in 2014, devoting more analysts, UX / UI designers and project managers to conversion optimization as our clients respond positively to the benefits of focusing on website performance. Vertical Nerve becomes the only...→ Read More
With the Super Bowl around the corner I felt inspired to re-write an old blog post of mine. Duplicate Keywords = Too Many Players on the Field Just as a coach does not send the entire football team out for every play, you should not use duplicate keywords. Use the duplicate keyword tool in the AdWords Editor to identify and delete the lower performing keywords. Having keywords that compete with each other will lower your quality scores and cause you to have higher CPC. ...→ Read More