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Universal Analytics Officially Out Of Beta


Universal Analytics Officially Out Of Beta What It Means For You If you haven’t already moved to Google’s new Universal Analytics, you’ve probably at least been hearing about it for about a year now. It has been in beta for quite some time, but Google recently announced that it has been released from beta and is now 100% ready to go. Hooray! What does this mean for you? Don’t panic – Google won’t require that you migrate to Universal...
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Will we ever get our organic keyword data from Google again?


Google just released a blog stating that HTTPS data is now visible within webmaster tools. The most important nugget that I gleaned from the post was: "We’ve seen that nearly 10% of all URLs already use a secure connection to transfer data via HTTPS, and we hope to see more webmasters move their websites from HTTP to HTTPS in the future” This news is coming on the heels of a Q&A session that occurred during the Keynote at SMX West 2014 where Danny Sullivan was...
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Analytics Tip: Migrating Custom Variables to Custom Dimensions


Analytics Tip: Migrating Custom Variables to Custom Dimensions Roadmap to Universal Transition As many of you are aware, Google has started prepping everyone for the migration from the current Asynchronous tracking code to Universal Analytics. With this change will also come a migration from using Custom Variables to Custom Dimensions. While these two are similar, there are some nuances to adjust to.  The first big difference between the two is that instead of just setting...
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Google’s Achilles’ Heel


Monday morning, I kicked things off with a cup of Joe and the first news of the day over at Search Engine Land. I was reading “Nearly A Year Later, Google’s Penalty Notices Remain Confusing” by Barry Schwartz. Needless to say, I began drafting a windy comment and it got so dang windy, I decided to dish it up here at the VNI blog. The gist of Barry’s story is covering Google’s lack of transparency when it comes to getting spam notifications in web master...
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Optimizely + Google Analytics Integration Using Google Tag Manager and the Data Layer


Optimizely, our favorite A/B testing tool, has a terrific built-in integration with Google Analytics that can be easily turned on in the Experiment Settings menu, as seen below. If you are using the Classic, asynchronous version of Google Analytics and you have implemented Optimizely and Google Analytics in the standard positions, this should work great for you.    However, many organizations are moving their GA code inside of a container tag using something like Google Tag...
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Big Company Content Marketing


Not offending all of your customers as a large company Big companies have the ultimate catch-22 of viral marketing: they have the benefit of a built in audience and brand awareness, but that means they also have a diverse pool of people who could be easily upset. Anyone who posts anything on behalf of the company should answer these two simple questions: “Who is this going to offend?” and “Do they buy things from me?” If you answered yes to the second question, you...
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Want to Schema markup your site? Here’s how.


As we set out on this journey together, I would like to first explain a few of the terms we are about to come across as they were confusing to me in the beginning. Markup – A piece of code to tell the search engines what specific items are, e.g. address, review and recipe Schema.org – A dictionary full of the html tags you can use to mark up your site Rich Snippets – What Google actually displays from your site markups, e.g. breadcrumbs and review ratings as...
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April 3, 2014
Universal Analytics Officially Out Of Beta What It Means For You If you haven’t...

March 31, 2014
Google just released a blog stating that HTTPS data is now visible within webmaster tools. The...
January 23, 2009
January 2009 If we told you that a recent study showed that Search Engine Marketing...

January 5, 2009
January 2009 Doesn’t it seem like everywhere you turn these days all you hear about...
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