The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Last month, the Vertical Nerve team along with our agency partners at Google presented the fourth installment of our Google Shopping webinar series: How to Optimize Dynamic Remarketing Campaigns. Google Shopping and Dynamic Remarketing strategies are continually evolving; in fact Google released changes coming soon on their recent blog . It can all be overwhelming for new ecommerce merchants so we put together a helpful list of common questions and answers we often hear from our...→ Read More
Those of you who have an Android smartphone may have already seen the June release of a Google Analytics App. iPhone users, do not despair! Yesterday, Google officially released an iOS version. When you search for the new app to download it, be sure to choose the one with the Google Analytics logo, by Google, Inc. There are many paid GA related apps out there that were developed by other folks, but this one is free of course. Our Favorite Features: Real Time Analytics --...→ Read More
A Welcome Overhaul We are pleased to inform you that Google released a new and improved version of the Google Tag Manager Debug Panel. You can now see each dataLayer push and the tags that fire if an event is included. On the Tags tab, you can drill into each tag to view its properties. There is also a feature that allows you to drill into your Macros and provides the Macro type and value that is passed. If you aren't sure how to activate the debug tool, the easiest way is...→ Read More
Today the Google Shopping team announced new updates rolling out to merchant centers that will officially be enforced by September 30. As the adoption of online shopping continues to grow, merchants need to be aware of Google’s feed specifications and how clean, optimized data affects the likelihood of visitors making purchases on their websites. Some of the updates announced on the AdWords blog include: Mobile landing page links now need to be submitted...→ Read More
Recently, we teamed up with our partners at Google to present our webinar: Dynamic Remarketing 101. As an ecommerce merchant, if your business isn't testing dynamic remarketing campaigns, you could be missing out on sales. Dynamic Remarketing allows ads to be displayed to past website visitors who didn't convert. What is great about these ads is the ability for merchants not only to remarket to past visitors but to specifically display the products that the visitor had already seen. For...→ Read More
Google has kicked off another great conference with some exciting announcements! Here are some quick notes on the ones we're allowed to share: Enhanced Ecommerce! This is the big daddy of the public announcements! We're hoping to learn more about it as the conference goes on but here's a sneak peek of one of the new reports (launch TBD): More Data Upload Options This is another incredibly exciting update! Currently, you can upload your cost data from sources...→ Read More
Vertical Nerve to attend 2014 Google Analytics Certified Partner Summit next week! Since the early years of the Google Analytics Certified Partner program, Vertical Nerve has had the honor to attend and catch a glimpse of the latest and greatest Google has planned for their product. Each year, there tends to be several exciting announcements that we're allowed to share with our clients and the public, so stay tuned to our blog and newsletter for those updates! As many...→ Read More