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Google Tag Manager: How To Do a Version Rollback


Google Tag Manager (GTM) is a free tool that empowers marketers to track website actions using tags. A free and easy tool, GTM is simple and doesn't require HTML or complex coding. Every time you publish changes in GTM, a new version is created, and the current version is archived. The date related information of all the versions can be viewed under the versions tab. If you click on any of the versions, you will see all changes that took place in each version; hence, if you want to...
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Recapture Customers with Remarketing [Webinar Series]


Remarketing is an avenue to reach customers who have previously visited your website, showing interest in your brand. With targeted advertising campaigns you can use the power of remarketing across display, search and social media to bring those visitors back!  Remarketing requires a specific strategy to structure account settings and ads in order to have an optimized campaign. These webinars show steps and cover tactics you can use to remarket your brand. Tune into our...
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Employee Spotlight: Allison Soper


March's Employee Spotlight is dedicated to Allison Soper, a Digital Analyst at Vertical Nerve. Allison has been with Vertical Nerve since September 2015, analyzing and organizing data and dashboards for clients. Throughout her digital marketing career, she has focused on supporting clients with their analytical and insight needs. Allison is proud to be Google Analytics certified. She spends her days at Vertical Nerve providing and organizing data that empowers clients to answer complex...
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Sharpen Your Analytics Skills With Our Google Analytics & Tag Manager Training


Every good marketer knows that making decisions based on reliable and  accurate  data (and not on guesses or hunches) is the only way to achieve the highest ROI and a very happy boss. Google Analytics is the most widely used analytics platform, but when it comes to using Google Analytics & Tag Manager, at first glance, it may look a lot easier than it actually is. If your business depends on the data that Google products provide, and you’re looking to increase your...
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10 Quick Facts About the New Google Analytics 360 Suite


Yesterday, Google announced their creation of the new Google Analytics 360 Suite . The writing has been on the wall for a while and it’s awesome to hear the official news. Overview Google Analytics 360 is a rebranded name for Google Analytics Premium. The suite is a comprehensive set of products that integrate with one another to make the job of a digital marketer easier. The suite allows data to be shared across various tools, leading to smarter, data-driven...
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Demystifying the Beast:10 Benefits of Google Analytics Premium


  *Update Google recently announced an upcoming launch of the Google Analytics 360 Suite. Stay tuned to read all about it. Last week on the blog we covered a basic overview of Google Analytics Premium. By now you should know that Google Analytics Premium isn’t just another analytics platform; it’s THE platform for enterprise-level brands (and more!) to bring data together to monitor and analyze, supporting strategy development and business measurement. Creating...
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Demystifying the Beast: What is Google Analytics Premium?


Google Analytics is the world’s most widely used analytics platform . With capabilities to track how visitors find your site and all activity that takes place there, from visitor locations to number of unique visitors, there is no wonder it’s a popular way to track and measure website performance. Meet Google Analytics Premium , the strong yet shy, younger sibling of Google Analytics. Google Analytics Premium provides all the free capabilities of Google...
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April 11, 2016
Google Tag Manager (GTM) is a free tool that empowers marketers to track website actions...

April 4, 2016
Remarketing is an avenue to reach customers who have previously visited your website,...
September 19, 2012
Vertical Nerve, a nationally recognized analytics, search marketing, web and mobile development...

June 6, 2012
DALLAS, June 6, 2012 -- Vertical Nerve , a nationally recognized analytics, search marketing,...
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