The online marketing world constantly changes and it’s easy to lose momentum. Our videos illustrate how companies can use emerging tools and trends to promote their business.
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This week, Google announced the launch of their new Chrome plugin that can be used to help ensure your tags are installed correctly. Once installed you'll see a tag in the toolbar that turns blue when everything looks good and red if it has found an error. You can click on the tag to see what tags and errors it found. To find out more you can see Google's writeup or download the plugin here . → Read More
If you find yourself using custom reports on a regular basis, you might notice your list of reports quickly getting long and unruly after a while (esp if you share a login with multiple people). The good news is there are a couple of options for making this list nice and neat. Categories If you have multiple departments that you create reports for or if there are multiple people using the same Google Analytics login, you can create categories for each person or department like so:...→ Read More
Improved Search The search functionality within Google Analytics has now been improved to let you search by keyword instead of just by report title. Below the search results, they now list out your most recent reports in case you are trying to find a report you were looking at recently. Keyword Shortcuts If you love having keyword shortcuts in a program, you'll definitely like another new update GA launched. Below is a screen shot of the new Keyword shortcuts...→ Read More
Among my favorite duties is selecting our Quarterly Rock Star. I've learned that the #1 thing I can do to provide value to our clients is hire and retain the best people we can. When I hire and retain 'rock stars' who are passionate about their work, the rest begins to fall in place. Going on 3 years ago when Vertical Nerve was spun out and become our own corporate entity, in my first month on the job I realized we needed marketing help and I made my first hire, Jennifer Gonzalez....→ Read More
Virtually every successful company now has a website or some sort of web presence. A recent article in eMarketer stated that based on a study by B2B Magazine, many companies plan to allocate more of their marketing budget toward their website. In fact, 70% of respondents in the survey planned to increase spending for their sites in 2013. In the age of social media, search marketing, and email marketing there are many paths to take when deciding on a strategy that works best...→ Read More
Today we're going to walk through some of the new enhancements Google has made to the Dashboards section. New Layouts When looking at a Dashboard you've set up, click on the "Customize Dashboard" button in the upper right hand corner. From there you can now choose between several different layout options as opposed to being stuck with the three column layout every time. This change will really come in handy if you have some widgets that are simply one number and others...→ Read More
If you've logged into a Google Analytics account in the past two days you may have been surprised to see the interface has moved quite a few things around. While this isn't as big of a facelift as their last overall, it might take you a minute to find your bearings. In the next few weeks we'll walk you through some of these changes but we want to start with going over the navigation changes to make sure you're able to find the reports you're used to pulling. Top Nav One of...→ Read More