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Read the Client Success Stories


See how we've helped clients optimize their digital marketing efforts.


Boost Conversions With Landing Page Optimization


Thinking Beyond the Design:  Without the time or financial resources to run a focus group, how can you learn what consumers want to see on your website, what they're responding to, or simply, what makes them buy? Layout, colors, messaging and calls-to-action all play a role in conversions. But a lack of insight into which element, or combination of elements, is driving them further or away fuels the need for website A|B testing, otherwise known as landing page optimization...
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The Power Of Pinterest Pins


When Pinterest (a visual bookmarking tool that helps users discover and save ideas) first launched the website, brands knew it would be a hit... they were just waiting for the big cash-in opportunity, and it seems their prayers might have been answered this year. In June 2015, Pinterest launched buyable pins . Retailers can now post photos of items and provide a buy button which puts the product directly into a cart on the product website. Did you read that right? Yes! Within a pin...
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6 Tips To Optimize Your Website


Your brand has a website. It’s full of information and offers, sharing with the audience just how you can add value to their lives through your product and/or service. But just having a functional website is half the battle; the other half you have to win is optimization. Whether your website was recently launched or has been live for a decade, it’s always helpful to hit the pause button and look at ways to improve the user experience. It’s worth taking the time to...
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Employee Spotlight: Richard Johnson


The September 2015 Employee Spotlight is dedicated to Richard Johnson, Senior Director of Acquisition Services. Richard has been with Vertical Nerve since June 2014. His passion thrives for the paid search industry. Throughout his online marketing career, he has managed budgets ranging from $1500 - $1M+ across the Yahoo, Google, Bing, YouTube and Superpages platforms. Richard has managed the full spectrum of online creatives: from social media specialists to PPC analysts and account...
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Channel Surfing: The Guide To Connecting With Your Audience Online


In today’s digital age, reaching an audience online seems easy. Advertise on Google , Bing or Twitter . Create a business page on Facebook . Follow users online with remarketing display ads. Remind them to go back and make a purchase or sign up for your newsletter. Reaching consumers can be a snap with all these online options. But what isn’t easy is actually making a connection with your audience. This requires engagement; a two-way conversation between a brand and...
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Webinar: Winning Strategies For Search Ads Remarketing


Everyone wants to increase conversions with customers online, and remarketing lists for search ads lets you tailor keyword bids and ad text to your highest value prospects: previous website visitors. Search ads can be used for remarketing to optimize bids, broaden keywords and customize ad text. This is just a snippet of some of the concepts that will be covered in our upcoming webinar, Best Practices in Remarketing Lists for Search Ads. There is both an art and science to scoring...
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Making an Impact for ePestSupply


Every client comes to Vertical Nerve with a different story. For  ePestSupply , a leading online retailer of professional quality pest control products, the journey to Vertical Nerve meant getting an online advertising overhaul, setting ePestSupply up for promotional success.   The Backstory First up, the squad of search engine marketing experts led by Director of Strategic Accounts Zach Griffith reviewed current online advertising accounts and identified...
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October 12, 2015
Thinking Beyond the Design:  Without the time or financial resources to run a focus...

October 5, 2015
When Pinterest (a visual bookmarking tool that helps users discover and save ideas) first...
September 19, 2012
Vertical Nerve, a nationally recognized analytics, search marketing, web and mobile development...

June 6, 2012
DALLAS, June 6, 2012 -- Vertical Nerve , a nationally recognized analytics, search marketing,...
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