Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing.
The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
As holiday shopping increases each year (in 2012 almost $580B was spent during the holiday season), consumers are becoming more tech savvy and prefer to compare items and pricing in the comfort of their own home, rather than braving the Shopocalypse AKA Black Friday. With this increase in demand, online merchants face a number of increased challenges in order to ensure that their online marketing efforts are increasing the volume of targeted prospects.. Standing out in...→ Read More
In a continued effort to improve data quality on Google Shopping, merchants must begin using unique product identifiers across the globe by September 16. Previously exempted countries such as France, Brazil and Spain will all have to comply or else face possible disruption in their Product Listing Ads (PLAs). As we mentioned last month, some of the updates to Google Shopping and PLAs include: They are improving merchant-defined multipacks. Example: many consumer products are...→ Read More
Many of you may already have access to the new Advanced Segments but the rest of you should soon. Once you do have access, below is a usecase that we've found very helpful when testing features on your homepage or throughout your site. Step one is be able to identify the page the promos go to. If there's only one way to get to that page then you'll know they clicked your banner to get there. If there are multiple ways to get there (i.e. top nav, footer, banner, etc.) you may need to add...→ Read More
Vertical Nerve, Inc. was named as one of the 35 fastest growing technology companies in North Texas by the Metroplex Technology Business Council (MTBC) as part of their Tech Titans Fast Tech awards. Each year, the MTBC recognizes the fastest growing technology, media, telecommunications, life sciences, and clean technology companies in the Dallas/Fort Worth metroplex. This was the first year that Vertical Nerve was eligible for the award. “We are pleased to be among this dynamic...→ Read More
As online advertising gets more and more diverse and robust, keeping track of which investments translate to conversions can be a tricky business. There are plenty of reports in the Google Analytics interface to get you started, such as the All Traffic report with the Goal or Ecommerce tabs selected: But what if you have a long sales cycle and know that it typically takes several visits for a customer to convert? That's where the Top Conversion Paths and Attribution Model reports...→ Read More
Next Wednesday, August 14th, the Dallas Chapter of the Digital Analytics Association will be meeting and hearing from Jace Dicker from Tealium on the topic of tag management. If you are in the DFW area and interested in hearing more about this topic, registration is $5 and open to anyone wanting to attend. Tag Management Overview If you are not familiar with tag management, here's a quick explanation: Tag management is a lot like having a content management system on...→ Read More
Our beloved Marketing Manager, Jennifer, is off this week. She is welcoming home her beloved fiance Brian, who has just returned from service the last 10 months in Afghanistan. Welcome home, Brian! Thank you for your service to our country! → Read More