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Analytics Update: New Shortcut Feature and Automating Reports

Michelle Stunkard  |  August 30, 2012

This week, Google announced the release of a new feature called Shortcut. This feature is still considered "beta," but is already really useful. In a nutshell, shortcuts are a quick way to bookmark reports. This feature is available on both custom and standard reports, and they will maintain any specific filters, advanced segments and secondary dimensions that you've set on the report.

Here's a quick overview of how they work and where you can find them:

At the top of your reports next to your report navigation, you'll see a new link called "Shortcut":

Shortcut Link_Google Analytics Update-New Shortcut Feature and Automating Reports_Vertical Nerve blog

 

Once you have set up your report the way you need it, click on the Shortcut link, and a pop-up will appear that will allow you to create a name for the report. This comes in handy if you have to run multiple versions of reports.

Add Shortcut_Google Analytics Update: New Shortcut Feature and Automating Reports_Vertical Nerve blog

 

Your Shortcut reports will now appear in your Home tab below your Dashboards:

Shortcut Report_Google Analytics Update: New Shortcut Feature and Automating Reports_Vertical Nerve blog

 

To revise a report you've saved, open it in the Home tab, make the appropriate changes and click on Save at the top:

Save Shortcut Report_Google Analytics Update: New Shortcut Feature and Automating Reports_Vertical Nerve blog

Weekly Tip: Automating Your Spreadsheet Reports

One request we get from clients quite often is the need to make daily, monthly, quarterly and annual report gathering more efficient. Google has recognized this need and recently released a new Google Apps Script that will help you automate your reports within Google docs. If you'd like to find out more, you can read their write-up here.

API_Google Analytics Update: New Shortcut Feature and Automating Reports_Vertical Nerve blog

 

If you'd like to work with a tool that requires a little less programming or isn't dependent on Google Docs, we've worked with several other tools including DataGrabber and FasterMetrics. If you need help deciding which tool is right for your reporting needs or need help setting up the automated reports, feel free to reach out, to us and we can help you out.


Michelle Stunkard headshot

Michelle Stunkard

Michelle is an experienced digital marketing manager and web analyst. She is Google AdWords and Google Analytics certified and has helped lead Google Analytics training sessions for Vertical Nerve in the past. 

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