Vertical Nerve, a nationally recognized digital analytics and search marketing firm will be showcasing at the Internet Retail Conference and Exhibitions (IRCE) 2013 in Chicago June 4-7. The IRCE is the world’s largest e-commerce event, and as a first time vendor, we are excited to share our expertise, meet attendees, and unveil debauchery. Got cha with that last one didn’t I? Booth 659 is where you can learn how to protect yourself from search marketing perversion. Ernie...
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Among my favorite duties is selecting our Quarterly Rock Star. I've learned that the #1 thing I can do to provide value to our clients is hire and retain the best people we can. When I hire and retain 'rock stars' who are passionate about their work, the rest begins to fall in place. Going on 3 years ago when Vertical Nerve was spun out and become our own corporate entity, in my first month on the job I realized we needed marketing help and I made my first hire, Jennifer Gonzalez....
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  "No Losers Allowed" reads the neon sign hanging in the HR conference room where job candidates are interviewed at Vertical Nerve.  Well not really, but I want one.  First, because anything in neon is cool and second, we do not allow losers in the company if at all possible. So I'll skip the part about how we're really picky about who we hire, because we're judged by the expertise and ethics of our team, and ultimately the results their work (see how I just did that,...
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Another Nail in the Flash’s Coffin Many people probably remember the Steve Jobs diatribe on the failure of Flash with the Apple iOS. It seems that Microsoft took some of those words to heart and earlier this week announced that it would also part ways with Flash in the “Metro” version of Internet Explorer 10. There will be two versions of IE10, one of which will still be compatible with Flash and other plug-ins. So what makes the Metro version so much better? Less...
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Once again it’s time for the annual Google Analytics Partner Summit at Google headquarters in sunny California. All certified analytics partner companies must send at least one representative to the Summit each year. This will be the fourth time Vertical Nerve’s very own Director of Analytics and Search, Tyson Kirksey will be in attendance. As an added bonus Vertical Nerve’s General Manager, Ernie Cote is joining Tyson to be a part of first time Business Track...
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