Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing.
The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
This past Wednesday night, our very own Tyson Kirksey gave an Olympic worthy presentation on strategies with Google Analytics at this month's DFW SEM meeting. In case you missed it, here are his top 5 Analytics Gold Medal Winning strategy recommendations:
1) Stick the landing with Content Experiments - test something new!
2) Go for Gold using Page Values
3) This is a team sport - understand interaction with Multi-Channel Funnels
4) Make the connection and hand-off between Google Analytics & Remarketing Lists (beta)
5) Navigating the Turns with Goal Flow Reports
Final Tips: Don't let your Analytics account just run in the background, collecting dust. Get up to speed by conducting a goal audit, setting up new funnels, creating custom visitor segments, scheduling emailed reports and last but not least signing up for the Vertical Nerve Weekly Analytics Newletter. Email us here.