The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Google recently made it a little easier to compare your reports to the previous year by adding a dropdown option below the date selector:
This is beneficial in comparing seasonal traffic to the same time frame from last year. We also use this tool to compare Year-To-Date reports. This can give you a good idea if your company is on track to surpass last year's growth or perhaps determine ROI of a recent site launch.
This has always been available via manual efforts but having the shortcut in the drop-down make things a little quicker.
On September 10th, Godaddy experienced intermittent outages throughout the day causing sites to either be down or not function properly. If your site is hosted at Godaddy and experienced down-time due to the issues, don't forget to make an annotation in your analytics: