Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing.
The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
If you're searching for specific data and have determined you're going to need to create a Custom Report, there's a little trick that can help jump start your efforts.
At the top of most reports within GA, there's a button called "Customize":
If there is a report that is close to what you're looking for, but you just want to add or remove a few criteria, click on the Customize button above that report.
Once you've done that, you'll be taken to a Custom Report that has been pre-populated with the metrics and dimensions of the report you came from. From there you can simply add and remove the additional items you need.
Google recently announced a few updates that will give ecommerce site owners a little more flexibility in segmenting their customers.
The changes to the tracking code and interface will allow you to integrate custom variables into your ecommerce data as well as create new filters related to ecommerce traffic.
For more information, you can visit their announcement here or feel free to reach out to us and we can help you utilize these new features.