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The Google Display Network Playbook




Have you heard a lot about the Google Display Network for Remarketing and Retargeting strategies? The answer is probably yes but most people still don't quite understand everything that is possible with this form of advertising. The good news is that Google has come to the rescue with their new Display Network Playbook Guide for Performance Marketers

Display Advertising through Remarketing and Retargeting offers benefits such as:

  • Increased Brand Awareness
  • Improved Customer Loyalty
  • More Repeat Purchases
  • Promote New Products & Specials
  • Time-based Campaigns

 "Display Marketing is becoming more and more viable as a great resource for increasing conversions.  Now that we have powerful Google Analytics Multi-Channel Funnel reports, we are able truly measure these campaigns and how they impact overall online performance," said Zachary Griffith, Director of Search Marketing at Vertical Nerve. 

Contact the Vertical Nerve Search and Display team to discuss implementing a new Display Advertising strategy for your business today. 

 

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