Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing.
The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Yesterday, Google announced that Real Time reports will now be available to users as opposed to just administrators. Another great update is that the numbers you see in the report have now gone through any profile filters that you have set up as opposed to unfiltered data that displayed in the past. For more information on this update, check out their blog post here.
If you're like many site owners, you probably aren't looking at your analytics everyday. When you do check your reports, you may find that you missed some important events since your last visit like traffic spikes, decrease in revenue, etc.
To keep you up to speed, there are many different custom alerts you can set up in your analytics that will text or email you when something out of the ordinary is going on.
Let's start with the basics. You definitely want to know if for some reason your traffic is considerably down all of a sudden. The alert below is set to trigger if daily traffic is down more than 50%. You can set that percentage to as high or low as you'd like or you could change it to a specific number of visits.
Now let's look at your options when keeping track of marketing initiatives. The alert below will be triggered if anyone coming from a specific campaign resulted in a transaction. You can set this to track visits or other conversions if you'd like.
These are just two examples but there are many options when it comes to setting up alerts. Overall, this is a great tool when it comes to helping you monitor your tracking results without having to be tied to your reports on a daily basis.
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