Update 2:50pm. We need a break!!! Too many exciting announcements about Google Analytics...head about to explode!

Update 2:45pm: Much of these updates made possible by Universal Analytics, announcement earlier. This includes the ability to define custom dimensions and metrics (like Custom Variables on steroids). GA Standard users to have 20 custom dimensions (instead of 5 CVs). Premium customers will have 200.

Update 2:20pm: Multi-session analysis. Connect visits from the same visitor across days, devices, channels, etc. Viz flow reports to include flows across sessions!

Update 1:45pm: New campaign management tool for easier campaign tagging. Say good-bye to all those ugly UTM variables!

Update 1:25pm: Another whopper! The ability to upload cost data for use in the MCF reports. Adwords will come automatically, but also uploading costs for other channels like Bing, Affiliates, Display, Email, etc.

Update 1:15pm: Attribution Modeling reports, previously a GA Premium only feature, will be available to all users soon! We will have a full post published later today detailing attribution modeling in Google Analytics. New features include custom look-back windows up to 90 days.

Update 11:25am: Universal Analytics. Single biggest update to GA since launch. 

Update 11:15am: Goal conversion data coming to real-time reports.

The Vertical Nerve team is present and ready for a big week in Mountain View, CA for the Google Analytics Partner Summit! It's hard to believe this is our 5th year attending. We'll be live-blogging some exciting announcements from Monday starting at 11am CST.