This quarter’s Employee Spotlight is dedicated to Jordan Martin, Director of Paid Media at Vertical Nerve.
Jordan leads Vertical Nerve's search engine marketing team and started as a bright-eyed intern after enrolling in the Master's program at the University of Texas at Dallas. This was his first glimpse into the life of a digital marketing agency, and he was sold! To get a chance to sit down with industry experts and ask all the questions he could think of was pure bliss. He immediately fell in love with paid search and the analytical side of data. To say he was “nerding out” over all the data would be an understatement.
At Vertical Nerve, Jordan developed an understanding of how all the different marketing channels interact. He worked his way up at Vertical Nerve as he learned digital best practices and how to not only work with data, but to efficiently communicate it to clients. During his time as a specialist, he enjoyed working more directly on accounts and increased his responsibility in developing ongoing account growth strategies. Next, as an account manager, he was directly assigned to accounts. It was his job to build client relationships, communicate opportunities to clients and grow accounts.
Now as the Director of Paid Media, Jordan is responsible for developing a strategic digital approach to target and convert new users. This approach encompasses everything from Google AdWords to LinkedIn Ads.
Jordan firmly believes in teamwork
He helped build and manage his team of rockstars that test and scale digital trends to acquire new customers at a profitable ROI. His primary goal as director is to make sure his team succeeds. He wants to grow each and every team member into a strategic-thinking, confident digital marketer. He likes to give his team every opportunity to succeed in their position while simultaneously helping them grow in their career. His past mentors have done this for him, and it helped him immensely in terms of career growth and development; therefore he wants to pay it forward.
He credits Vertical Nerve for transforming him into the digital marketer he is today. His biggest wins have been from team growth and takes pride when he sees key members step up and go above and beyond what has been asked of them. He’s also added some very talented new team members and is excited to help them realize their potential as difference makers in a leading edge agency.
About the Employee Spotlight
Every now and again, someone goes above and beyond the call of duty, and we like to give credit where credit is due. On the last week of every month, we have Employee Spotlights to shine a light of recognition on a special, dedicated Vertical Nerd. In the Vertical Nerve world, we have a few principles that all of our team members embody and guide the way we work together. We call them Core Values; you can read more about them here. Each week during our company meeting, we applaud all the team members who have been nominated by their peers for one or more Core Values during the previous week.