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An Evergreen eCommerce Strategy to Grow Your Business

January 23, 2017

With the holiday season over, it’s time to start thinking about revisiting your marketing strategies to kick start the year with better conversions. Experts in retail, eCommerce and marketing look into their crystal balls and predict what will be the big trends in online retail this year.

Think Beyond Black Friday

We recently partnered with experts at Google for an on-air hangout, Investing in an Evergreen eCommerce Strategy. We want to help marketers think past Black Friday and develop a year-long eCommerce strategy using budget allocation and digital optimization along with remarketing strategies to cross-sell, up-sell, and creating a loyal customer base. Marketers will also discover the right metrics to watch in order to improve ROI and key strategies for incentivizing conversions beyond purchase.

Key Takeaways

  1. Data is your friend while you plan for 2017: Before you close the book on 2016, it is worth pulling together an analysis of this year’s holiday successes to help you increase results next year.
  2. Invest big in remarketing: Reinvest in your existing customers and keep them interested all year long.
  3. Mobile commerce is trending this year: Mobile commerce has been steadily growing, but if Black Friday and Cyber Monday mobile sales are any indication – with U.S. shoppers alone purchasing over $2.4 billion worth of goods via a mobile phone or tablet on those two days alone – 2017 is going to be huge.

Watch the Hangout

Join Andrew Ellis, Senior Account Manager at Vertical Nerve, and Andrew Nelson, Agency Development Manager at Google, as they discuss the latest trends, tools and strategies that help support a successful evergreen eCommerce strategy. With the new year in full gear, it’s time for marketers to think about what they need to be doing in every season to make 2017 the most successful year yet.


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