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One of the major advantages of Google Analytics is how easy it is to get all of your website data in one place. Or at least, almost all of your data. Last Friday, the GA team took a big step towards eliminating that "almost" when they announced the integration of Google Website Optimizer and Google Analytics. Now you can start running your content optimization experiments from inside GA and have the data right there to be analyzed along with the rest of your traffic numbers.
Over the next couple of weeks, this feature will be rolled out to all users, and you can find the Experiments link in the Content section of your reporting menu. Here, take a look:
Now just set up your test pages, and start experimenting!
Jennifer is a seasoned marketing professional with experience in strategy, operations management, brand management, corporate event planning and social media management.
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