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The Google Display Network Playbook

Jennifer Herriford  |  September 28, 2012

Have you heard a lot about the Google Display Network for remarketing and retargeting strategies? The answer is probably yes, but most people still don't quite understand everything that is possible with this form of advertising. The good news is that Google has come to the rescue with their new Display Network Playbook Guide for Performance Marketers. 

Display Advertising through remarketing and retargeting offers a number of benefits.

  • Increased brand awareness
  • Improved customer loyalty
  • More repeat purchases
  • Ability to promote new products and new specials 
  • Time-based campaigns

"Display Marketing is becoming more and more viable as a resource for increasing conversions.  Now that we have powerful Google Analytics Multi-Channel Funnel reports, we are truly able to measure these campaigns and how they impact overall online performance," said Zachary Griffith, Director of Search Marketing at Vertical Nerve. 

Contact the Vertical Nerve Search and Display team to discuss implementing a new Display Advertising strategy for your business today. 



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Jennifer Herriford

Jennifer is a seasoned marketing professional with experience in strategy, operations management, brand management, corporate event planning and social media management. 

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