Vertical Nerve University has a class for everyone, from webinars on search engine marketing to in-person analytics trainings.
Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing
Remarketing is an avenue to reach customers who have previously visited your website, showing interest in your brand. With targeted advertising campaigns you can use the power of remarketing across display, search and social media to bring those visitors back! Remarketing requires a specific strategy to structure account settings and ads in order to have an optimized campaign. These webinars show steps and cover tactics you can use to remarket your brand. Tune into our...→ Read More
A lot of people are seeing the headline that Google is abandoning ads on the right side of search results. When in reality it is more like a restructure. Google has said that they will be moving away from showing ads on the right-hand side and instead will show four ads at the top of the search results and three at the bottom of the organic results. This means that they are really moving from showing an average of 10 results on a page to showing a maximum of seven results on a...→ Read More
It’s a new year. There are new habits to form and resolutions to conquer. Along with the motivation to update my lifestyle, I’m thinking about updating my living room. The other day I did a search for luxury blankets and throws to get some ideas for new decor items. And what did I find? The search results included five ads. And with just a click of the corner arrow in the bottom right, the amount of ads more than tripled to show 16 options....→ Read More
Remember the day when Google+ launched? Yeah, me either. The social media network never really took off, earning the buzz that was once forecasted for it. The main areas of the site that flourished and grew in user engagement were Photos, Communities and Collections. So it’s no wonder that Google shifted the focus of Google+ offerings . The new Google+ changed the way local businesses are displayed. Check out the original Google+ page for a business:...→ Read More
Picture this: you’re on a beach vacation in Malibu, and it’s your first time on the West Coast. Interested in a delicious, seafood dinner at a popular restaurant, you pull up Google on your phone and search for “seafood restaurant in Malibu.” And this is what you see… Not a list of restaurant homepages but reviews! Moz attributes 23.1% of the total Overall Ranking Factors in Google search to Google My Business and Review Signals...→ Read More