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6 Steps For Choosing Keywords


Keywords are the core of digital advertising. What gives them clout is the power they have. The word or phrase a user searches and an advertiser bids on to get ads to pop up is known as a keyword. As a user, if I'm searching on Google for a rooftop restaurant, I would type "rooftop restaurant" into the search box. As an owner of a swanky sushi spot who wants to advertise the impressive rooftop patio, I would select "rooftop restaurant" as a phrase to add to my keyword list. This will...
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Paid Search Marketing: 101


What is it? Paid search marketing is a great way to connect people looking for information with exactly what they are looking for. If someone is interested in reading about or finding a product, service, event, place or interesting topic, they are most likely to search for it online. A lot of businesses engage in paid search marketing as a tool to reach their audiences in the digital universe. How does it work? The typical flow of a paid search ad starts with an advertiser selecting...
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5 Reasons Remarketing is Right for You


You’ve heard the phrase ‘out of sight, out of mind’ before, right? Remarketing is a strategy to turn that inside out, a way to continually captivate consumers after they leave your website! Using the Google Display Network , your ads can follow users around the internet after they visit your site while they are active on other websites or applications. By advertising to the users who have already shown an interest, your brand stays visible to them, top of their mind......
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Hitting the Digital Marketing Reset Button


Every client comes to Vertical Nerve with a different story. For Sonus, a leading communications provider, the journey to Vertical Nerve meant hitting reset with their digital advertising and starting from scratch to engage their consumers. Sonus had recently ended a contract with their previous agency partner, and that agency kept the data from all their accounts. A huge no-no in our book! Vertical Nerds To The Rescue The VN web development team and SEM specialists...
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Testing Google Target Outranking Share


If you have been following our blog, you know that in my last post  I tackled the what, how and why of Google’s new feature, Target Outranking Share. Now it’s time to see the strategy in action. The Test We were motivated to try this strategy for a particular advertising client in the event management software industry who faced a competitor with strong brand recognition. In order for their PPC efforts to be successful, outranking this competitor could result in...
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May 18, 2015
Hashtags are one of the coolest social media elements on trend right now. What makes them...

May 11, 2015
Your website. When was the last time it was updated? Website redesign completely overhauls...
March 26, 2015
Dallas-based Vertical Nerve, a nationally recognized digital analytics, search marketing and...

January 5, 2015
  A. H. BELO  (NYSE: ACH) today announced a strategic investment in ...
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