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Webinar ResourcesLearn why companies need to utilize Product Listing Ads and the importance of product specific PLAs.


Hear From The Expert: Best Practices in AdWords Display Remarketing


Want to increase conversions with your customers online? AdWords Display Remarketing is a great strategy to convert buyers for your brand. There is both an art and science to scoring remarketing conversions. In a webinar this Wednesday Richard Johnson, Sr. Director of Acquisition Services at Vertical Nerve, will share best practices for a winning AdWords Display Remarketing campaign.   Curious about the host, Richard Johnson? See his full bio here!   Want to...
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Retailers Rejoice: Google Product Listing Ads On YouTube Soon


  Just last week, Google announced a new YouTube advertising offering: TrueView for shopping. Translation: Google product listing ads can now be seen on YouTube Cards ( another relatively new feature launched March 2015). YouTube cards are clips of images and text that play overlaid on a video and within a corner of the screen.   How They Work Just like a YouTube card, these clips with images and text display the content of a Google product listing ad. Retailers...
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6 Steps For Choosing Keywords


Keywords are the core of digital advertising. What gives them clout is the power they have. The word or phrase a user searches and an advertiser bids on to get ads to pop up is known as a keyword. As a user, if I'm searching on Google for a rooftop restaurant, I would type "rooftop restaurant" into the search box. As an owner of a swanky sushi spot who wants to advertise the impressive rooftop patio, I would select "rooftop restaurant" as a phrase to add to my keyword list. This will...
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Paid Search Marketing: 101


What is it? Paid search marketing is a great way to connect people looking for information with exactly what they are looking for. If someone is interested in reading about or finding a product, service, event, place or interesting topic, they are most likely to search for it online. A lot of businesses engage in paid search marketing as a tool to reach their audiences in the digital universe. How does it work? The typical flow of a paid search ad starts with an advertiser selecting...
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5 Reasons Remarketing is Right for You


You’ve heard the phrase ‘out of sight, out of mind’ before, right? Remarketing is a strategy to turn that inside out, a way to continually captivate consumers after they leave your website! Using the Google Display Network , your ads can follow users around the internet after they visit your site while they are active on other websites or applications. By advertising to the users who have already shown an interest, your brand stays visible to them, top of their mind......
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June 29, 2015
  One of the hottest trends in marketing right now is content; it’s so...

June 22, 2015
Want to increase conversions with your customers online? AdWords Display Remarketing is a...
May 1, 2015
  DALLAS, May 1, 2015 - Vertical Nerve, a leading digital optimization agency based in...
July 15, 2015
12:00pm - 1:00pm
Join us for our latest webinar, Writing & Testing Ads That Convert. You'll leave with ideas for...
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