Vertical Nerve University has a class for everyone, from webinars on search engine marketing to in-person analytics trainings.
Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing
It’s a new year. There are new habits to form and resolutions to conquer. Along with the motivation to update my lifestyle, I’m thinking about updating my living room. The other day I did a search for luxury blankets and throws to get some ideas for new decor items. And what did I find? The search results included five ads. And with just a click of the corner arrow in the bottom right, the amount of ads more than tripled to show 16 options....→ Read More
Remember the day when Google+ launched? Yeah, me either. The social media network never really took off, earning the buzz that was once forecasted for it. The main areas of the site that flourished and grew in user engagement were Photos, Communities and Collections. So it’s no wonder that Google shifted the focus of Google+ offerings . The new Google+ changed the way local businesses are displayed. Check out the original Google+ page for a business:...→ Read More
Picture this: you’re on a beach vacation in Malibu, and it’s your first time on the West Coast. Interested in a delicious, seafood dinner at a popular restaurant, you pull up Google on your phone and search for “seafood restaurant in Malibu.” And this is what you see… Not a list of restaurant homepages but reviews! Moz attributes 23.1% of the total Overall Ranking Factors in Google search to Google My Business and Review Signals...→ Read More
The modern-day online consumer wants information quickly and conveniently and isn’t likely to scroll through multiple pages of search results. Page one is simply where you want to be; it’s even been reported that the number one position in Google results gets 33% of traffic . Wouldn’t you like 33% more in sales? SEO, short for search engine optimization, is a marketing discipline focused on growing visibility in organic search engine results, as Moz defines it....→ Read More
State of Search , the annual conference held on all things digital marketing hosted by the Dallas-Fort Worth Search Engine Marketing Association ( DFWSEM ) was bigger and better this November! We had a great time both sponsoring and sending members of our team to the conference to gain insight into the latest industry happenings on analytics, PPC, SEO, content marketing and mobile marketing strategy and tactics. From the legendary Rand Fishkin on a two algorithm world to Duane...→ Read More