Why We Are Waiting to Switch to Enhanced Campaigns
April 30, 2013
Tyson Kirksey
Back in February, Google made a major announcement about a planned upgrade to Google AdWords called Enhanced Campaigns. You might have heard something about this. ;-)
If I could sum up the collective response from SEM professionals to this announcement, it would look like our friend Grumpy Cat here.
In fact, comments on the initial article from SearchEngineLand.com showed just how skeptical SEM professionals were from the outset. See my comment and others (and note the...→ Read More
Is the Traditional SEM Model Perverted?
April 17, 2013
Ernie Cote
Yep, they’re sick, twisted little puppies; you see one approaching, and I recommend heeding Antoine’s advice, “hide your kids, hide your wife”.
OK, I exaggerate. Your kids are probably fine; they don’t carry wallets. But for the rest of you out there with money to spend on paid search advertising, beware – in the world of Search Marketing firms, perv’s abound. Well, ‘perverse incentives’ abound anyway (but don’t...→ Read More
Google Merchant Users have to pay to PLAy
March 15, 2013
Alex Germain
As you may know, Google Shopping has undergone some changes, and a recent statement at SXSW this week from Google’s Matt Cutts hinted another change in the coming months.
“We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results."
Currently, Google’s Product Listing Ad...→ Read More
The Google Display Network Playbook
September 28, 2012
Jennifer Gonzalez
Have you heard a lot about the Google Display Network for Remarketing and Retargeting strategies? The answer is probably yes but most people still don't quite understand everything that is possible with this form of advertising. The good news is that Google has come to the rescue with their new Display Network Playbook Guide for Performance Marketers .
Display Advertising through Remarketing and Retargeting offers benefits such as:
Increased Brand Awareness...→ Read More
Google's New Local Strategy & the Effects on SEO
June 1, 2012
Jennifer Gonzalez
The adoption rate of Google+ for Businesses hasn’t proven to be all too exciting and in fact has been pretty weak with many companies choosing to fore-go creating G+ Business pages altogether. That could change however in the near future, now that Google Places Listings have been transformed into Google+ Local pages .
So far, about 80 million Google Place Listings across the globe have been transformed into G+ pages, and are now being featured as a new "Local" tab. As part of...→ Read More
