Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing.
The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Quit Touching Your Mouse or You’ll Go Blind! A quick guide to Excel shortcuts As many of you know, SEM work and Excel go hand in hand like ham and tuna fish or something like that. One way that can save you a lot of time and headache is to learn your Excel short cuts as quickly as possible. Here are my top ten favorite shortcuts that help me keep my hand off my mouse and on the keyboard making money for my client. #10 F4 When used inside the formula bar,...→ Read More
Last week the Vertical Nerve search marketing team attended the State of Search conference 2013. The day was chockfull of interesting presentations from industry experts and below we have compiled a list of some of our favorite subjects. Recycling – New Green SEM Tactics Out with the old and in with the new is the mantra for any product-driven company. The inherent belief many consumers have is that new means better and are more willing than ever to throw out items...→ Read More
Online holiday shopping has steadily grown to be the channel of choice for busy consumers that aren’t willing to fight the crowds and waste time in lines to find the perfect gifts. In a recent Google research study it was reported that 89% of consumers plan to use the internet for holiday shopping, and that 78% of Display and search marketing ads as well as email offers will influence purchasing decisions. As consumers browse online, it’s up to retailers to...→ Read More
A dynamic retargeting campaign is a display advertising campaign that focuses the prospective audience on those who have already been to your site. These individuals represent a viable target group themselves as they have already expressed an interest in both your product as well as your business specifically. What if you could target even better to only focus on consumers who add a product to your shopping cart without checking out? What if you could get even more specific and focus...→ Read More
As the holiday season approaches, online retailers are busy preparing their marketing strategies to knock 2012 sales numbers out of the park. Today Google announced an important update to Google Shopping for Product Listing Ads (PLAs) with Shopping Campaigns. Shopping Campaigns will integrate directly with AdWords, making bid management, reporting and account optimization more efficient for advertisers. Some high-level benefits mentioned in Google’s announcement...→ Read More