Vertical Nerve University has a class for everyone, from webinars on search engine marketing to in-person analytics trainings.
Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing
As the summer comes to a close, we are forced to start thinking less about warm weather festivities and more about the suddenly approaching holiday season. Yes, it is time to start planning your holiday digital buying schedule and create a marketing strategy that will reach your customers and stand out from your competitors during the busy advertising season. It’s time to pay our ho-ho-ho-homage to modern digital technology and fine tune our online resources before winter...→ Read More
When it comes to traditional versus digital marketing, there is a common disconnect between where marketers need to spend money and where they actually are. It can be hard to find a balance between the two opposing categories of marketing initiatives when it’s so apparent that both need their own attention. Vertical Nerve recently partnered with Google to host the Digital Executive Summit Dallas which invited brands from both B2B and B2C marketing sectors to tackle the common...→ Read More
Have you ever woken up with a migraine? I have, and let me tell you, I could not get to my phone to search “local doctors” quick enough. Whether you are searching for the right pain medicine for you aching body or a new bed to sleep more soundly on, you search when you need a solution to a problem. The same consumer search habits can be said for business-to-business industries. In fact, according to Earnest Agency, 81% of B2B purchase cycles start with web search, and 90% of...→ Read More
Are you looking for help managing your Google AdWords strategy, but not sure how or where to start? The first place to look is a Premier Google Partner! Here is everything you need to know about Google's newest premier badge and seven benefits to hiring a partner agency. What is a Premier Google Partner? To become a Google Partner, an agency’s AdWords specialists are required to take and pass a series of complex tests with a minimum qualifying score and meet a strict set of...→ Read More
Measuring your brand’s web traffic is key to mastering your audience and their behaviors. Only once you understand who your audience is can you properly target them in a way that will lead to conversions . Google’s new search console can help you learn more about your brand's audience by tracking the traffic or lead source, device category used and exactly how they got to your website. To access search console reporting, start by clicking on the Acquisitions...→ Read More