Vertical Nerve University has a class for everyone, from webinars on search engine marketing to in-person analytics trainings.
Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing
In today’s digital age, reaching an audience online seems easy. Advertise on Google , Bing or Twitter . Create a business page on Facebook . Follow users online with remarketing display ads. Remind them to go back and make a purchase or sign up for your newsletter. Reaching consumers can be a snap with all these online options. But what isn’t easy is actually making a connection with your audience. This requires engagement; a two-way conversation between a brand and...→ Read More
Everyone wants to increase conversions with customers online, and remarketing lists for search ads lets you tailor keyword bids and ad text to your highest value prospects: previous website visitors. Search ads can be used for remarketing to optimize bids, broaden keywords and customize ad text. This is just a snippet of some of the concepts that will be covered in our upcoming webinar, Best Practices in Remarketing Lists for Search Ads. There is both an art and science to scoring...→ Read More
Want to get more conversions from your PPC ads? In this upcoming webinar, you’ll get the inside scoop on writing, testing and picking winning ads that will resonate with your audience. Brad Geddes, AdAlysis Cofounder will be sharing insight along with two Vertical Nerve search engine marketing experts, Madeleine Dao and Andrew Ellis. Read all about our hosts. Join the conversation! We look forward to sharing this wealth of knowledge with you, free of...→ Read More
Want to increase conversions with your customers online? AdWords Display Remarketing is a great strategy to convert buyers for your brand. There is both an art and science to scoring remarketing conversions. In a webinar this Wednesday Richard Johnson, Sr. Director of Acquisition Services at Vertical Nerve, will share best practices for a winning AdWords Display Remarketing campaign. Curious about the host, Richard Johnson? See his full bio here! Want to...→ Read More
Just last week, Google announced a new YouTube advertising offering: TrueView for shopping. Translation: Google product listing ads can now be seen on YouTube Cards ( another relatively new feature launched March 2015). YouTube cards are clips of images and text that play overlaid on a video and within a corner of the screen. How They Work Just like a YouTube card, these clips with images and text display the content of a Google product listing ad. Retailers...→ Read More