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Hitting the Digital Marketing Reset Button


Every client comes to Vertical Nerve with a different story. For Sonus, a leading communications provider, the journey to Vertical Nerve meant hitting reset with their digital advertising and starting from scratch to engage their consumers. Sonus had recently ended a contract with their previous agency partner, and that agency kept the data from all their accounts. A huge no-no in our book! Vertical Nerds To The Rescue The VN web development team and SEM specialists...
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Testing Google Target Outranking Share


If you have been following our blog, you know that in my last post  I tackled the what, how and why of Google’s new feature, Target Outranking Share. Now it’s time to see the strategy in action. The Test We were motivated to try this strategy for a particular advertising client in the event management software industry who faced a competitor with strong brand recognition. In order for their PPC efforts to be successful, outranking this competitor could result in...
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New Google Bidding Strategy: Target Outranking Share


In November 2014, Google unveiled a new bidding strategy called Target Outranking Share. The name pretty much says it all: the goal of this strategy is to adjust bids to outrank a particular competitor’s domain in the ad auction. We had the opportunity to try this strategy shortly after its initial release, and we managed to get some solid data results. Set up the Target Outranking Share Strategy with this form.   But first, here’s a little background on the...
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Google AdWords Editor 11 Release Review


Last week Google announced a significant update to its offline editing tool for AdWords campaigns. The new and improved AdWords Editor 11 is now available for download and offers a few changes that should help make everyone’s lives easier when making bulk changes to their AdWords campaigns going forward. What’s New?   Design : You don’t have to be a design expert to notice right off the bat that AdWords Editor 11 has a sleek, new design and...
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Are Google Engagement Ads Right For Your Brand?


Google engagement ads have started to really take off.  This new ad format combines traditional display ads with rich media to create a highly engaging ad unit. In the first post   in this 2-part blog series, we gave you the run-down on what types of ad formats are available. Now, it's time to assess the full Pro-Con debate to decide if Google Engagement Ads are right for your brand.  Standard Lightbox Google Engagement Ad Benefits These...
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March 23, 2015
The word is out! In a recent announcement , Google shared with the world its upcoming updates...

March 16, 2015
Every client comes to Vertical Nerve with a different story. For Sonus, a leading...
March 26, 2015
Dallas-based Vertical Nerve, a nationally recognized digital analytics, search marketing and...

January 5, 2015
  A. H. BELO  (NYSE: ACH) today announced a strategic investment in ...
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