The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Keywords are the core of digital advertising. What gives them clout is the power they have. The word or phrase a user searches and an advertiser bids on to get ads to pop up is known as a keyword. As a user, if I'm searching on Google for a rooftop restaurant, I would type "rooftop restaurant" into the search box. As an owner of a swanky sushi spot who wants to advertise the impressive rooftop patio, I would select "rooftop restaurant" as a phrase to add to my keyword list. This will...→ Read More
What is it? Paid search marketing is a great way to connect people looking for information with exactly what they are looking for. If someone is interested in reading about or finding a product, service, event, place or interesting topic, they are most likely to search for it online. A lot of businesses engage in paid search marketing as a tool to reach their audiences in the digital universe. How does it work? The typical flow of a paid search ad starts with an advertiser selecting...→ Read More
You’ve heard the phrase ‘out of sight, out of mind’ before, right? Remarketing is a strategy to turn that inside out, a way to continually captivate consumers after they leave your website! Using the Google Display Network , your ads can follow users around the internet after they visit your site while they are active on other websites or applications. By advertising to the users who have already shown an interest, your brand stays visible to them, top of their mind......→ Read More
Every client comes to Vertical Nerve with a different story. For Sonus, a leading communications provider, the journey to Vertical Nerve meant hitting reset with their digital advertising and starting from scratch to engage their consumers. Sonus had recently ended a contract with their previous agency partner, and that agency kept the data from all their accounts. A huge no-no in our book! Vertical Nerds To The Rescue The VN web development team and SEM specialists...→ Read More
If you have been following our blog, you know that in my last post I tackled the what, how and why of Google’s new feature, Target Outranking Share. Now it’s time to see the strategy in action. The Test We were motivated to try this strategy for a particular advertising client in the event management software industry who faced a competitor with strong brand recognition. In order for their PPC efforts to be successful, outranking this competitor could result in...→ Read More