The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Last month, the Vertical Nerve team along with our agency partners at Google presented the fourth installment of our Google Shopping webinar series: How to Optimize Dynamic Remarketing Campaigns. Google Shopping and Dynamic Remarketing strategies are continually evolving; in fact Google released changes coming soon on their recent blog . It can all be overwhelming for new ecommerce merchants so we put together a helpful list of common questions and answers we often hear from our...→ Read More
Today the Google Shopping team announced new updates rolling out to merchant centers that will officially be enforced by September 30. As the adoption of online shopping continues to grow, merchants need to be aware of Google’s feed specifications and how clean, optimized data affects the likelihood of visitors making purchases on their websites. Some of the updates announced on the AdWords blog include: Mobile landing page links now need to be submitted...→ Read More
Recently, we teamed up with our partners at Google to present our webinar: Dynamic Remarketing 101. As an ecommerce merchant, if your business isn't testing dynamic remarketing campaigns, you could be missing out on sales. Dynamic Remarketing allows ads to be displayed to past website visitors who didn't convert. What is great about these ads is the ability for merchants not only to remarket to past visitors but to specifically display the products that the visitor had already seen. For...→ Read More
While working on some of our accounts today, I noticed a strange anomaly. Some of the ads had no description lines…Say Whaaa? That’s right…Check it out: We know that Google does testing all of the time, so this is more than likely one of those tests. At the same time this has me wondering how far spread the test is and what it means to my optimization process! When optimizing / picking winners, I always focus on the primary visible ad...→ Read More
Google just released a blog stating that HTTPS data is now visible within webmaster tools. The most important nugget that I gleaned from the post was: "We’ve seen that nearly 10% of all URLs already use a secure connection to transfer data via HTTPS, and we hope to see more webmasters move their websites from HTTP to HTTPS in the future” This news is coming on the heels of a Q&A session that occurred during the Keynote at SMX West 2014 where Danny Sullivan was...→ Read More