Vertical Nerve University has a class for everyone, from webinars on search engine marketing to in-person analytics trainings.
Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing
Want to get more conversions from your PPC ads? In this upcoming webinar, you’ll get the inside scoop on writing, testing and picking winning ads that will resonate with your audience. Brad Geddes, AdAlysis Cofounder will be sharing insight along with two Vertical Nerve search engine marketing experts, Madeleine Dao and Andrew Ellis. Read all about our hosts. Join the conversation! We look forward to sharing this wealth of knowledge with you, free of...→ Read More
Want to increase conversions with your customers online? AdWords Display Remarketing is a great strategy to convert buyers for your brand. There is both an art and science to scoring remarketing conversions. In a webinar this Wednesday Richard Johnson, Sr. Director of Acquisition Services at Vertical Nerve, will share best practices for a winning AdWords Display Remarketing campaign. Curious about the host, Richard Johnson? See his full bio here! Want to...→ Read More
Just last week, Google announced a new YouTube advertising offering: TrueView for shopping. Translation: Google product listing ads can now be seen on YouTube Cards ( another relatively new feature launched March 2015). YouTube cards are clips of images and text that play overlaid on a video and within a corner of the screen. How They Work Just like a YouTube card, these clips with images and text display the content of a Google product listing ad. Retailers...→ Read More
Keywords are the core of digital advertising. What gives them clout is the power they have. The word or phrase a user searches and an advertiser bids on to get ads to pop up is known as a keyword. As a user, if I'm searching on Google for a rooftop restaurant, I would type "rooftop restaurant" into the search box. As an owner of a swanky sushi spot who wants to advertise the impressive rooftop patio, I would select "rooftop restaurant" as a phrase to add to my keyword list. This will...→ Read More
What is it? Paid search marketing is a great way to connect people looking for information with exactly what they are looking for. If someone is interested in reading about or finding a product, service, event, place or interesting topic, they are most likely to search for it online. A lot of businesses engage in paid search marketing as a tool to reach their audiences in the digital universe. How does it work? The typical flow of a paid search ad starts with an advertiser selecting...→ Read More