Vertical Nerve University has a class for everyone, from webinars on search engine marketing to in-person analytics trainings.
Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing
Have you ever woken up with a migraine? I have, and let me tell you, I could not get to my phone to search “local doctors” quick enough. Whether you are searching for the right pain medicine for you aching body or a new bed to sleep more soundly on, you search when you need a solution to a problem. The same consumer search habits can be said for business-to-business industries. In fact, according to Earnest Agency, 81% of B2B purchase cycles start with web search, and 90% of...→ Read More
Are you looking for help managing your Google AdWords strategy, but not sure how or where to start? The first place to look is a Premier Google Partner! Here is everything you need to know about Google's newest premier badge and seven benefits to hiring a partner agency. What is a Premier Google Partner? To become a Google Partner, an agency’s AdWords specialists are required to take and pass a series of complex tests with a minimum qualifying score and meet a strict set of...→ Read More
Measuring your brand’s web traffic is key to mastering your audience and their behaviors. Only once you understand who your audience is can you properly target them in a way that will lead to conversions . Google’s new search console can help you learn more about your brand's audience by tracking the traffic or lead source, device category used and exactly how they got to your website. To access search console reporting, start by clicking on the Acquisitions...→ Read More
When we aired our most recent webinar, SEO and the Modern Marketer, our two agency insiders, Adam Miller and Ken Tippens, had so much to say about SEO that we ran out of time to finish up with me, our last speaker! The info kept flowing, but we don't want you to miss out on the second half, so we are airing the sequel to SEO and the Modern Marketer next week. Join us on July 19th at 12pmCST and learn how you can integrate SEO into your buyer personas, content marketing...→ Read More
The generation built on Teenage Mutant Ninja Turtles and Power Rangers has grown (or mutated) into quite the powerful buying demographic. Now with a $200 billion annual buying influence ( $10 trillion over their lifetime ), the Millennial generation can no longer be overlooked by brands desperately trying to attract customers. Millennials do what makes them happy, not what is best for your brand. Which begs the question, how do you as a marketer meet them on their own...→ Read More