The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Not offending all of your customers as a large company Big companies have the ultimate catch-22 of viral marketing: they have the benefit of a built in audience and brand awareness, but that means they also have a diverse pool of people who could be easily upset. Anyone who posts anything on behalf of the company should answer these two simple questions: “Who is this going to offend?” and “Do they buy things from me?” If you answered yes to the second question, you...→ Read More
As we set out on this journey together, I would like to first explain a few of the terms we are about to come across as they were confusing to me in the beginning. Markup – A piece of code to tell the search engines what specific items are, e.g. address, review and recipe Schema.org – A dictionary full of the html tags you can use to mark up your site Rich Snippets – What Google actually displays from your site markups, e.g. breadcrumbs and review ratings as...→ Read More
Last year, Google announced an exciting addition to Product Listing Ads and introduced Shopping Campaigns. Shopping Campaigns offered ecommerce vendors a streamlined way to advertise their products by integrating directly with AdWords, making bid management, reporting and account optimization more efficient. Last week, Shopping campaigns became available globally, expanding beyond initial test countries. Along with the expansion, campaigns managed in Google Shopping now allow bulk...→ Read More
In the past, Facebook ads were a convenient way to promote your page that most Facebook advertisers used to simply boost "likes." With new tools to track the effects of your Facebook campaign on your site and over 1.23 billion unique monthly users to target, Facebook advertisers are seeing a higher return at lower costs than ever before. Using some of the new features of the Facebook ad platform, below are three solid strategies to help take your Facebook Ad Campaigns from zero to profitable...→ Read More
As we move on from 2013 into 2014, we have seen a continual shift in the SEO landscape that rewards high quality, relevant content with the many changes in Google’s algorithm updates. The shift to semantic search and localization is changing the way Google ranks webpages. According to SearchMetrics , the top 3 rank correlation factors in 2013 were: 1) Google +1 2) Facebook Shares 3) Number of Backlinks We can see that backlinks are still one of the...→ Read More