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Weekly Tip: Mobile Traffic Performance

Michelle Stunkard  |  October 25, 2012

Depending on the nature of your site, chances are that a good portion of your traffic is viewing your site on a smartphone or tablet. You probably already know this and are investing in a mobile-friendly version of your website. But how do you know if this investment is paying off?

Below are a few reports we recommend reviewing to see if your mobile traffic is performing like you want it to:

Mobile Traffic Advanced Segment

By activating this Advanced Segment, you can view all of your reports in the interface based on this specific group of users.

Default Segments_Google Analytics_Mobile Traffic Performance_Vertical Nerve blog








Some recommended reports for this segment would be:

Goals Overview

When it comes to ROI tracking, nothing is more important than setting up goals. If your mobile site has different URLs than your main site, make sure your goals reflect that, or input a goal that shows how a mobile user would convert on your site.

Goals Overview_Google Analytics_Mobile Traffic Performance_Vertical Nerve blog



Page Timings

Some devices don't support page time tracking, but there should be enough data in this report to give you a good idea of how quickly your mobile site is loading for your users.

Page Timing_Google Analytics_Mobile Traffic Performance_Vertical Nerve blog





Devices report

There are many different devices in the marketplace today, all with varying screen sizes, browser capabilities and phone navigation styles. This report will show you how your site stacks up for people using different devices to visit your site. From a testing perspective, this allows you to focus on the devices that bring in the most traffic.

Devices Report_Google Analytics_Mobile Traffic Performance_Vertical Nerve blog





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Michelle Stunkard headshot

Michelle Stunkard

Michelle is an experienced digital marketing manager and web analyst. She is Google AdWords and Google Analytics certified and has helped lead Google Analytics training sessions for Vertical Nerve in the past. 

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