Sparkler

Welcome to the New Vertical Nerve Website

Courtney Todd  |  February 13, 2017

Our New Look

If this is your first time on the Vertical Nerve website, then you might not realize that it hasn't always looked like this. If you're a frequent visitor, you will have already noticed that this is a big difference from a few weeks ago! The Vertical Nerve team has spent the past few months designing, developing, writing and QAing this brand new site, and we are thrilled to debut it to the world. 

A Team Effort

If you have ever worked for an agency, you'll recognize the inside joke; "The cobbler's children have no shoes." We can be so focused on helping our clients achieve success that we ignore our own marketing efforts. We knew it was time to focus on ourselves for a change and show the world what we can do! I feel like the luckiest marketer in the world, having so many digital marketing experts right down the hall from me, and the expertise in the office was indispensable during this process.

I spent time with the SEO and Analytics teams understanding what was and wasn't working on our previous site to make sure that we were making the best decisions for the brand in the redesign. Our website design and development crew worked closely with the marketing team - between early morning brainstorms and design reviews during working lunches, we collaborated to build the website you see today. And we all learned a lot about Drupal (our CMS) in the process!

We discussed mega-menus and uber-footers, video vs images, sliders and hover buttons, mobile friendly and mobile first... and we ultimately chose elements we consider timeless, not trendy (just like we do for our clients). We think this site will stand the test of time; at least until Google changes its algorithm! 

What's New

Much of our website has the same great information with a fresh new look, but there's a lot of new here too! My personal favorite part of the site is the Learn Center, and you can probably see why. This is where my marketing team spends most of their time - building great content for our website visitors! From our on-demand webinars featuring experts from Vertical Nerve and our partners to infographics and guides that give a marketer handy how-tos for online success, we have something for everyone!

Take a Tour

We hope you enjoy your time on our website. We've made it easy to navigate with an intentionally "flat" click experience, trying to get you anywhere you want to go in less than three clicks, as easy to visit on mobile as it is on a desktop. We love what we've done, and we hope you do too! Let us know in the comments what you think. And take some time to click around and get to know the new Vertical Nerve experience. 

 

 


Courtney Todd

Courtney Todd

Vice President of Marketing

Courtney brings over ten years marketing and communications experience to her role at Vertical Nerve, along with a love of color, typography, infographics and everything digital. She specializes in B2B marketing and has worked in a range of industries including technology, luxury furniture manufacturing and healthcare. She holds an MFA from Columbia University and a BA from Southern Methodist University.

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