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What is Google Tag Manager?

Tyson Kirksey  |  October 01, 2012

Earlier this morning at eMetrics in Boston, Google introduced a new product called Google Tag Manager. It's kind of a big deal, and here's why you should care...

Most websites on average have multiple JavaScript and image pixel tags installed. These 3rd-party code snippets each serve a singular purpose, from web analytics and conversion tracking tags, to remarketing pixels and advertising tags.

These tags are often installed by different people at different times, and often forgotten about or not removed in a timely manner. This can lead to unnecessarily slow load times, which can impact website conversion rates. It’s also difficult to tell which tags are installed on which pages across a website.

A tag management system like the new Google Tag Manager can greatly simplify the process of managing website tags. In fact, we like to think of it as a CMS for your website tags. GTM replaces all of your marketing and measurement tags with a single cloud-based tag. After installing this single snippet across all pages of a website, tags can be added and edited dynamically from a simple, web-based interface. 

It’s now possible to update your Google Analytics code or add a remarketing pixel without ever calling your developer or IT department, which can be time-consuming and costly. Using Google Tag Manager, specific tags can be included when and where they are needed across your website or network of sites. 

The Vertical Nerve team has been beta-testing Google Tag Manager for a few weeks, and after a rigorous testing and approval process, we’re excited to be listed as one of the first GTM specialists. We’ll be posting feature highlights and how-tos shortly so stay tuned for more information. Until then, here's a quick overview video:


Tyson Kirksey headshot

Tyson Kirksey

Tyson began working in the SEO field in 2003, when tags really mattered and Yahoo! nearly bought Google (oops!). Along with his vast experience in search engine optimization, Tyson has knowledge of programming and web development. He has successfully managed high-profile accounts including LaQuinta Hotels, Compass Bank, Pizza Hut and MetroPCS. He is certified with Google Analytics, Google AdWords and Microsoft AdCenter. He is a graduate of Harding University with a bachelor’s in Interactive media. In his spare time, he enjoys spending time with his family and playing golf.

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