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Fonality Retains Vertical Nerve for Online Lead Generation and Digital Insights

Vertical Nerve, a nationally recognized analytics, search marketing, web and mobile development firm, has been selected as the search marketing agency for Fonality, a SaaS-based communication company catering to small and mid-sized businesses.

Dallas, TX -- Apr 24, 2012 / Vertical Nerve, a nationally recognized analytics, search marketing, web and mobile development firm, has been selected as the search marketing agency for Fonality, a SaaS-based communication company catering to small and mid-sized businesses.

Fonality offers purpose-built VoIP business communication and contact center solutions for growing small and mid-sized companies. The company's goal in hiring Vertical Nerve was to drive new, qualified traffic to their digital properties through improved pay-per-click (PPC) advertising and search engine optimization (SEO) and bring a data-driven analysis of that traffic to ensure optimal conversion rates.  Since online marketing is a growing part of Fonality's marketing spending, the ability to monitor campaign performance in real-time was also an important measurement criteria.

"We're in a competitive market where access to campaign insights is critical," said Kimberley Drobny, Vice President of Marketing. "Vertical Nerve offered us a plan to increase our visibility in all areas of our online marketing, and help us gain insights for better marketing results."

Vertical Nerve addressed these needs and developed a plan to:

  • generate more leads through better keyword targeting
  • track and audit global web traffic and conversion rates for all Fonality web pages, landing pages, and online marketing campaigns
  • improve conversion rates by using baseline conversion rates to identify areas where improved layout and functionality can enhance user engagement 
  • and develop an online marketing dashboard to track spending and ROI.

"Fonality has a clear marketing vision.  We are excited to help them execute on it by improving their lead flow and providing relevant campaign insights," said Ernie Cote, General Manager of Vertical Nerve. "We will help them increase their sales leads and harness online user data to improve the experience for their customers and better measure the ROI of their marketing efforts."

 

About Vertical Nerve

Vertical Nerve helps companies grow their online revenue through highly effective Search Marketing and improve their online conversions through Web Analytics, Mobile and Web Design & Development. Serving national brands since 1999, Vertical Nerve is a Google Analytics Certified Partner and Premium Authorized Reseller, a Google AdWords Certified Partner and a Microsoft Advertising Preferred Agency. Learn more at www.VerticalNerve.com.

About Fonality

Founded in 2004, Fonality is a pioneer in business communications, delivering cloud-based and hybrid-hosted solutions that increase mobility and enhance productivity for small and mid-size businesses. The company offers an enterprise-grade feature set at a fraction of the cost or complexity of legacy providers. Investors include Intel Capital, Draper Fisher Jurvetson and Azure Capital Partners. To learn more about Fonality solutions call 877-FONALITY.

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