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Interactive website part of aggressive plan to increase smartphone sales and improve training and support.
DALLAS, June 6, 2012 -- Vertical Nerve, a nationally recognized analytics, search marketing, web and mobile development firm, today unveiled the Huawei Devices USA website, designed to complement Huawei's plan to increase brand awareness and increase smartphone sales in 2012. The website, www.huaweideviceusa.com, features product details, a secure training and support program for device carriers, service centers, and retailers.
Vertical Nerve customized its content management system (CMS) to include an interactive product showcase with device information, and permission-based product support modules with incentive-oriented training for carriers. The new website includes a user-friendly front-end layout and a secure access login portal. Security and ease-of-use were critical in the project to allow Huawei's numerous U.S. carriers and service centers to quickly find key product information while protecting the company's product data.
"We now have a dynamic, intuitive online tool for our carriers' service centers and retail employees," said Jennifer Graham, marketing manager for Huawei Device USA. "We are enjoying the efficiency of managing and updating content for both customers and channel partners/carriers in one place."
The Document Draft System and Dashboard Viewer, features of the Vertical Nerve CMS, allow the Huawei marketing team to create, preview, and review proposed page additions, in addition to new site content including designs, articles, events, and news listings. Website visitors can search for current and archived products visually using the Interactive Device Gallery that features images, detailed product information and support documentation all displayed in a cohesive interface.
"Huawei was very progressive in embracing our consultative approach and I believe the result was the perfect marriage of brand, technology and user experience," said Mark Landrum, Director of Operations at Vertical Nerve. "We had the right solution and online marketing expertise to deliver an interactive, stylish website that provides the instant technology support their consumer's demand."
About Vertical Nerve
Vertical Nerve helps companies grow their online revenue through highly effective Search Marketing and improve their online conversions through Web Analytics, Mobile and Web Design & Development. Serving national brands since 1999, Vertical Nerve is a Google Analytics Certified Partner and Premium Authorized Reseller, a Google AdWords Certified Partner and a Microsoft Advertising Preferred Agency. Learn more at www.VerticalNerve.com.
About Huawei Device
Huawei Device believes that everyone can be the center of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a "Business-to-People" (B2P) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device serves more than 500 operators all over the world. For more information, visit Huawei Device online: www.huaweidevice.com.