Furniture Store

Paid Search Marketing

In-depth research led to a successful paid search campaign

A local multi-store home furnishings company asked us to help them increase their online presence to compete with other home furnishings stores that had begun to take over market share. Our certified search experts performed a deep analysis of the home furnishings market, both local and national scale competitors and identified all possible opportunities to capture and engage customers online.

We developed a paid search strategy to help the company regain lost market share, increase foot traffic, and increase sales, all in time for the campaign to launch just before the store's annual Labor Day Sale. By the sixth week of the campaign, we knew it was a rousing success.

27%
Decrease in bounce rate
16%
Increase in average session duration

We also made recommendations to slightly alter some content and material on pages of the website to increase engagement, and by the end of the third month, our client saw a 27% decrease in bounce rate and an average session duration increase by 16%.