Home Furnishings Store

Conversion Rate Optimization

Give visitors what they're looking for on the homepage

Our client, a home furnishings company, looked to our CRO team to better understand their website visitors' behavior. With a focus on increasing engagement and conversions to build their customer base, we crafted a series of tests on both desktop and mobile devices. 

Our hypothesis: If key persuasive elements—value proposition, Contact Us, Store Locator—are featured on the homepage, then more visitors will engage and convert by calling, emailing and buying. The test variant was wildly successful, and consumers relished in finding the option they were looking for, and our client saw significant increases in key areas. 

161%
Lift in account creations on mobile
59%
Increase in mobile revenue

With the newly designed mobile homepage, visitors rushed to convert with the new calls-to-action, creating accounts and making purchases. Our client also saw a 40% increase in store locator pageviews on mobile, which often leads to an increase in in-store purchases. The desktop variant was successful as well: desktop eCommerce revenue grew 11% during the test period, and we saw a 30% lift in account creations on desktop. Overall, this was an extremely successful test for our client, and they continue to gain insight every day from the ongoing CRO engagement with Vertical Nerve.