Give visitors what they're looking for on the homepage
Our client, a home furnishings company, looked to our CRO team to better understand their website visitors' behavior. With a focus on increasing engagement and conversions to build their customer base, we crafted a series of tests on both desktop and mobile devices.
Our hypothesis: If key persuasive elements—value proposition, Contact Us, Store Locator—are featured on the homepage, then more visitors will engage and convert by calling, emailing and buying. The test variant was wildly successful, and consumers relished in finding the option they were looking for, and our client saw significant increases in key areas.