Spine Surgery Practice

SEO | Paid Search Marketing

Developing a plan to optimize ad spend and reach customers in a new market

One of Vertical Nerve’s clients, a spine surgeon, expanded his practice in a new city, and although he had an established brand in his home market, he needed to build awareness and interaction with the local customer base in the new area he was expanding into.

In addition to a paid search strategy, Vertical Nerve determined the ideal marketing strategy that targeted terms related to spine center services while creating content that addressed topics that patients were interested in learning about.

329%
increase in conversions
70%
increase in pageviews

Using organic and paid search marketing best practices, Vertical Nerve was able to adjust keyword campaigns, optimize bids, and analyze local search metrics to achieve outstanding results.

Read the whole story