The ROI attributed from Product Listing Ad campaigns can become the highest performing strategy for ecommerce businesses. Find out why!
Find out why Google Shopping data feeds are so important to optimizing PLAs!
Google Analytics has fantastic integration with AdWords, but for other online marketing channels, you need to tag your URLs for accurate tracking. This includes PPC advertising on Microsoft AdCenter, email marketing in some cases, banner advertising, etc.
The official Google URL Builder is here, but to be honest it's a little hard to understand, so we've simplified things below.