Contact Support

Google Analytics URL Tag Builder

Google Analytics has fantastic integration with AdWords, but for other online marketing channels, you need to tag your URLs for accurate tracking. This includes PPC advertising on Microsoft AdCenter, email marketing in some cases, banner advertising, etc. 

The official Google URL Builder is here, but to be honest it's a little hard to understand, so we've simplified things below.

Start Here: Landing Page or Destination URL: 
Now let's add some tracking variables...
1. Source* Usually the name of the website (facebook, bing, etc)
2. Medium* The broadest traffic category (cpc, social, email, etc)
3. Campaign* The campaign name
4. Keyword The keyword for search advertising
5. Ad Name The name of the ad or content

 

 

 

 

 

May 23, 2016
With the goal in mind to double business (conversions, not just leads) a bariatric surgeon...

May 16, 2016
Google Analytics and Google Analytics 360 Suite are offerings packed with power to...
April 25, 2016
DALLAS, April 25, 2016 - Vertical Nerve announced today the release of a unique web-based tool...

October 2, 2015
DALLAS, October 2, 2015 - Dallas-based Vertical Nerve, a leading digital optimization agency, is...
Get social with us: