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Google Analytics URL Tag Builder

Google Analytics has fantastic integration with AdWords, but for other online marketing channels, you need to tag your URLs for accurate tracking. This includes PPC advertising on Microsoft AdCenter, email marketing in some cases, banner advertising, etc. 

The official Google URL Builder is here, but to be honest it's a little hard to understand, so we've simplified things below.

Start Here: Landing Page or Destination URL: 
Now let's add some tracking variables...
1. Source* Usually the name of the website (facebook, bing, etc)
2. Medium* The broadest traffic category (cpc, social, email, etc)
3. Campaign* The campaign name
4. Keyword The keyword for search advertising
5. Ad Name The name of the ad or content

 

 

 

 

 

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