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Our In 60 Seconds series addresses a number of concerns and emerging trends in online marketing
In this white paper, we specifically address the growing opportunity within Google Shopping and the “Do’s & Don’ts” for e-commerce merchants to improve impressions across PLAs.
Google is constantly changing feed specifications and rules making it difficult to follow. It’s imperative that companies understand the “do’s and don’ts” of how to properly set up a product feed and optimize it accordingly – particularly in the light of recent changes from product listing ads to Google Shopping ads. This white paper will give you a detailed explanation on how to set up a Google Shopping product feed.
Covered in this white paper:
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