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White Paper: Google Shopping Product Data Feeds – Do’s & Don’ts

In this white paper, we specifically address the growing opportunity within Google Shopping and the “Do’s & Don’ts” for e-commerce merchants to improve impressions across PLAs.

Google is constantly changing feed specifications and rules making it difficult to follow. It’s imperative that companies understand the “do’s and don’ts” of how to properly set up a product feed and optimize it accordingly – particularly in the light of recent changes from product listing ads to Google Shopping ads. This white paper will give you a detailed explanation on how to set up a Google Shopping product feed.

Covered in this white paper:

  • Formats
  • Product Feed Specifications
  • Uploading Data Feeds
  • Optimizing Feeds
  • Performance & Optimization 
  • Recent updates to Google Shopping 

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