Why Mobile Marketing? Vertical Nerve explores the latest trends in the hottest market segment of online marketing.
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Ranking #1 on Google - is an aspiration for any website, and yet so few know how to get there. Honestly, it's hard. Very hard. But almost always worth trying. Studies have shown that 70-75% of clicks occur in the natural, or organic, search listings. To put it simply, this is where your potential customers are hanging out.
Achieving success with organic search requires a fusion of at least three aspects of your website:
There's no escaping the need for great content. As far as search engines have progressed, they still put high value on good, textual content. This means your website should read like the keywords you are targeting, including navigation menus, title tags, body copy, links and more.
By technicals, we mean the parts of your website you probably don't give much attention to - URL structures, HTTP redirects, canonical content, JavaScript, CSS and more. The key is: search engines are limited machines that can sometimes get confused. Our philosophy is to take the decision-making process away from the search engines whenever possible. From a technical standpoint, the website should be clear and straightforward, so even a robot can figure out what's going on.
The best website structure and content on the web can't go anywhere without some credibility from other websites. Inbound links give a website the power to rank for keywords. Vertical Nerve will recommend and implement appropriate, no-risk link building methods to push your rankings higher. But we will warn you, there are no shortcuts. Sometimes this phase takes years in order to achieve rankings for very competitive terms. The upside is, a competitive keyword often means the reward will be great - lots and lots of traffic.
Contact us for a free, no-obligation website analysis and consultation with one of our search experts, or continue to learn more about our related services like SEO Blueprinting and Google Analytics support.
Analytics Update from Vertical Nerve Weekly Tip: Site Speed Reports Last week we told you about the new feature, User Timings. This week we wanted to touch a little more on some ways to get a lot of value out of your site speed reports. As we mentioned last week, page load times are incredibly...
read full entryWe have discussed this topic before; who gets to take credit when a conversion occurs on a website? Is it the email campaign generated by the marketing team, the follow up email sent by the sales team, a paid search campaign, social media update or a combination of all these together? Last year Google Analytics introduced an important feature that would help marketers...
read full entryDallas, TX -- Apr 24, 2012 / Vertical Nerve, a nationally recognized analytics, search marketing, web and mobile development firm, has been selected as the search marketing agency for Fonality , a SaaS-based communication company catering to small and mid-sized businesses. Fonality offers purpose-built VoIP business communication and contact center solutions for...
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