Paid Search Advertising Experts

We're not going to lie - we love paid search. The control, the targeting, the statistics, the opportunities! Who wouldn't love advertising that catches a potential customer at just the right time? But beyond our love for PPC, we've worked hard to prove to our clients that Vertical Nerve is a reliable, forward-thinking PPC management firm.

Our Search Team is full of capable and experienced paid search managers from diverse backgrounds including retail, B2B and non-profit organizations. All of our SEM consultants are Google AdWords certified and Google Analytics certified, so it's not about gut feelings and intuition. We're serious about measuring and proving our strategies for maximum return on investment.

Our Winning PPC Plan

1. Understanding your Objectives

It all starts with you. We want to know your audience, your unique offer and what your economic targets are. This determines how we will target a campaign, manage keyword bids and measure success.

2. Selecting Keywords for your Objectives

This is the foundation of winning with paid search. It requires uncovering valuable head and long-tail phrases, along with the knowledge to find and implement negative phrases as needed. Next, we evaluate match types and determine whether to run broad, phrase, exact or a combination of all three.

3. Writing Ads that Produce Clicks

The right keywords are important, but the next step is getting the keyword searcher to your website. This requires effective ads, and a strong understanding of quality score algorithms that put your ads in a position to win. Our insight and experience produces ads with high CTRs, and we'll implement Ad Extensions, Audience Lists and Re-Targeting campaigns when appropriate.

4. A Website that Converts

Once the visitor clicks an ad, there is very little time to make a strong impression. Studies show the next three to five seconds are make or break, so your landing page must be compelling. Conversion points must be clear and free of obstacles, and the site should be easy to use for any browser or mobile phone. Finally, tracking and testing of landing pages is paramount. Tracking latent or offline conversions may be essential to attributing proper value to the PPC campaign.

Learn how we're different by reading our Client Bill of Rights.

Contact us for a free, no-obligation website analysis and consultation with one of our search experts, or continue to learn more about our related services like SEO Blueprinting and Google Analytics support.