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Remarketing and Retargeting strategies are new and exciting ways to stay connected to your audience or target your prospects online. These techniques combine the targeting and flexibility of search engine marketing with the reach of display advertising. Our clients have seen similar and sometimes better success with remarketing campaigns compared to traditional search campaigns. 

How Does Remarketing Work?

Google AdWords provides an easy way to remarket to visitors who have previously visited a website, but did not purchase or convert. Instead of forgetting about you, they come back!

Remarketing Benefits:

  • Increased Brand Awareness
  • Improved Customer Loyalty
  • More Repeat Purchases
  • Promote New Products & Specials
  • Time-based Campaigns

Remarketing lists can be setup to target specific groups, such as:

  • All Website Visitors
  • Visitors to a Certain Category
  • Non-converting Visitors
  • Visitors who Abandoned Shopping Cart
  • Visitors one Month after Visit or Purchase

Vertical Nerve can make remarketing campaigns a core part of your overall search strategy.

Need more information on advertising on the Google Display Network? Check out this Playbook for Peformance Marketers.




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